Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Advertising & Sponsorship

Quotes from the Show Floor

  • “The Show provides a great opportunity to meet not only with local sales reps, but also marketing staff, sales managers and credit folks. Just one productive face-to-face meeting can potentially cover the traveling expense for the whole Show!”
    Missy Samiee, Proprietress, Exit Real World, Salem, Oregon
  • “We see almost all of our accounts at SIA. At least 80-90% of the people we do business with are here– it’s the most impactful way for us to do our market.”
    Erin Isakov, Owner/Designer, Erin Snow
  • “SIA gives us a unique opportunity to meet with a lot of people– about 300 dealers at each Show. Our business lives and dies through our dealers. It’s the most important show of the year!”
    Ian Harvey, Toko wax

The Snow Sports Industry, along with its buying power, comes together once a year and this is one of your biggest sales opportunities. The Snow Show is the place where the industry has done business for more than 50 years. Buyers are there to make decisions about what they’ll stock for the coming season and we want to make sure they don’t miss you.Find out how to get your brand in front of and keep it top of mind with buyers:

Before, during and after the Snow Show. With options at all price points, there is a unique opportunity for every brand. Find yours here and make your mark at the Snow Sports Industry’s largest trade event.

2016 Exhibitor Exposure

The SIA Snow Show unites the snow industry’s top buyers, brands, media and influencers setting the stage for your brand’s ultimate unveil. How will you spotlight your brand before, during and after the Show? Read on for options and ideas at all price points to make your mark at the only member-owned, industry-inspired trade event dedicated exclusively to Snow. Download the 2016 Exhibitor Exposure:

Exhibitor Exposure

To become an advertiser or sponsor:

Contact your SIA Regional Sales and Marketing Manager:

Dave Wray - Western Sales & Marketing Manager
C 503-708-1947 - DWray@snowsports.org

Reddy Kennedy - Central/Rocky Mtn Region Sales & Marketing Manager
C 303-579-7623 - RKennedy@snowsports.org

Colin Edwards - Eastern Sales & Marketing Manager
P 435-657-5140 - CEdwards@snowsports.org
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest