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03/11/2014

Spotted in the Aisles of the 2014 Snow Show


Stylesight Creates 2014.15 Trendboards Exclusively for SIA

Washington, DC (March 11, 2014) -- The staff from Stylesight, one of the leading content and technology solutions for professionals in style, fashion and design, were extremely busy during the 2014 SIA Snow Show (Jan. 30 – Feb. 2, 2014). In addition to hosting two sessions of the standing-room-only seminar entitled Fall/Winter 15 Color and Megatrends, Stylesight SIAstaffers were also roaming the Show aisles to capture next season’s biggest fashion, color and style trends in snow sports hardgoods, softgoods and accessories. Thanks to their extensive research and hard work, the recently completed Stylesight Trendboards are now available at SIAsnowshow.com/stylesight.

"At Stylesight, we attend SIA to get a sneak peek at the most cutting-edge product in the snow industry. Focusing on key emerging trends such as the evolution of plaid in Stylesightsnowboarding, to technical and gear trends like split boards and new goggle innovations. Partnered with our Megatrends report, this guide is essential for buyers and brands across the active industries,” commented Erin Mintun, active editor for Stylesight

SnowSports Industries America (SIA) has made the Stylesight Trendboards available year-round to all retailers, reps and exhibitors through SIAsnowshow.com. Consumers and media will be able to access these updated trendboards during the 14.15 season through Snowlink.com, SIA’s consumer website.

“We always make the time to attend the Stylesight presentation during SIA,” said Leslie Pyfer, Dakine. “It’s nice to see a trend site taking the time to research trend information that really pertains mostly to the Action Sports market. I really enjoyed their take on the Cultural Points pertaining to Action Sports, and my favorite part of the presentation was the information they shared about what some of the companies are doing within action sports to empower women.”

2014/15 Stylesight Trendboards
Stylesight Trendboards highlight the overarching trends on display at the 2014 SIA Snow Show for both the skiing and snowboarding markets. Honing in on a directional perspective, this synopsis shines a light on all areas of snow sports, including hardgoods, softgoods and key accessories. The Stylesight Trendboards are available to download as a PDF.

We’ve worked with Stylesight for many years and it always amazes me how well they can pinpoint the biggest trends that consumers are wanting and wearing the following year,” commented Maggie Bittner, associate director of events & education for SIA.

- SIA -

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry's largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Snowlink.com. Learn more at Snowsports.org

-Stylesight -

Stylesight inspires and enables creativity across your organization by delivering proven trend forecasting, incisive analysis and market intelligence to over 40,000 users in 3,000 companies, including the world’s leading fashion and design brands. Save time, get inspired, confirm design decisions and streamline your workflow — and do it all on one creative platform. To learn more about Stylesight, please visit stylesight.com


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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