Washington, DC (January 18, 2013) -- SnowSports Industries America (SIA) announced on Monday a new partnership agreement with Ford Motor Company, making Ford the official partner for the 2013 SIA Snow Show and Snow Fashion & Trends Show. Ford’s partnership with the industry brings dependable transportation to skiers and snowboarders around the country eager to navigate snow-covered, icy roads.
“The activities and business of snow sports are interrelated with many other industries, especially the auto industry. We need reliable vehicles to get to the slopes.” said David Ingemie, President of SIA. “Ford manufactures outstanding cars that make it comfortable and easy to recreate in the snow.”
As part of the partnership, Ford will host the Ford Experience Tour at the SIA Snow Show, featuring the latest Ford vehicles and technology. Show attendees will be able to interact with the vehicles on display and enter drawings to win prizes, including any new Ford vehicle worth up to $30,000.
“Snow sports participants are some of our key customers,” said Travis Calhoun, West Market Area Marketing Development Manager, Ford Motor Company. “They take full advantage of Ford cars and trucks, designed to haul gear and drive safely through every type of weather. Ford is very excited for the opportunity to connect with the snow sports industry at the Snow Show and share more about quality, green, safe and smart Ford vehicles.”
Stay connected to 2013 SIA Snow Show news with the SIA Social Dashboard, with feeds from the SIA Facebook page, SIA’s Latest and @siasnowsports on Twitter. Use #SIA13 to join the Twitter and Instagram dialogues with thousands of industry professionals preparing to converge on Denver, Winter Park Resort and Devil’s Thumb Ranch, Colo., January 31 – February 5 for the Snow Show and On-Snow Demo.
- Ford Motor Company –
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.
- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAK™ and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at siasnowshow.com/sourcing. SIA is dedicated to growing the industry through consumer initiatives and websites, snowlink.com and wintertrails.org, marketing resources, services and collaborative programs to increase participation and move product. Ford is the official partner of the 2013 SIA Snow Show. For more information, visit snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email: SIAmail@snowsports.org.