37 DAYS TIL SIA SNOW SHOW. ARE YOU READY?
Time to Book Your Reservations Before Hotel Blocks Run Out! Discounted Hotel Blocks Will Be GONE soon.
Get your best deal and preferred location by booking as soon as possible – once the hotel blocks that we’ve arranged are sold out, you’ll be paying a lot more and walking a lot further to the convention center! We don’t want that to happen to you! So check it off your list and Book Now!
Check out SIAsnowshow.com/hotels to see locations and pricing that are still available.
MAKE YOUR SNOW SHOW RESERVATIONS HERE!
On-Snow Demo hotels need to be reserved separately. Book your On-Snow Demo reservations at Copper Mountain today!
Start Planning Now For INDUSTRY + INTELLIGENCE (#SIA15intel) – Don’t Miss This Opportunity to Spend a Day Focused on Education and Inspiration
Get out your calendar and start planning because January 28th’s INDUSTRY + INTELLIGENCE daylong educational event is your can’t miss opportunity to gain insight into the latest trends, consumer behavior, retail data, design/production, digital marketing, social media, and customer connection.
INDUSTRY + INTELLIGENCE will also include two renowned keynote speakers; top ranked US adaptive snowboarder, three-time World Cup Para-Snowboard winner and 2014 Paralympic Bronze Medalist, Amy Purdy, presenting The Power of Imagination, as well as author/motivational speaker, Brad Montgomery, who will present Happiness Improves Bottom Line Performance during a lunchtime keynote (lunch is provided).
The INDUSTRY + INTELLIGENCE seminar schedule begins with the highly popular Category Research Seminars presented by SIA’s Director of Research, Kelly Davis. Davis will also share the initial results of the Downhill Consumer Intelligence Project (DCIP), a groundbreaking new view into snow sports consumer behavior that will enhance participants’ understanding of the market and help them make decisions for the season and beyond.
The detailed list of INDUSTRY + INTELLIGENCE breakout sessions include seminars on increasing sales, connecting with customers, strategic use of social media, product development and more. Highlights include the Wealthy Retailer series, which offers a free assessment at the beginning of the day and then guide retailers through various tracks that will help them improve their bottom lines and decision making; the Birds and the Bees of Production series will give production professionals strategies for brand creation and product design; and Growing Snow Sports- Attracting Today’s Time-Starved Consumer and How Do We Increase Sales will feature SIA President David Ingemie joined by industry leaders from the retailer, rep, resort and supplier communities. They will host a panel representing all four areas of the industry to discuss the current climate of our market and how to best prepare for the years ahead.
Additional information and updates can be found at the INDUSTRY + INTELLIGENCE section of the Snow Show website at SIAsnowshow.com/jan28. Follow SIA on Facebook and join the conversation about INDUSTRY + INTELLIGENCE on Twitter using #SIA15intel.
Make The Most of Your Time - Register Now for the On-Snow Demo/Ski-Ride Fest
The On-Snow Demo is right around the corner, and that means it’s time to register and book your lodging! Our new Demo pricing structure will allows you to choose your options a la carte – but you must register in advance to get these options!
The 3-tiered pricing options include lift tickets, transportation and food, starting at $15 for a basic package, including a 2-day lift ticket and Monday night happy hour. Click here for more details on registration and pricing options. Tiered pricing packages are only available with pre-registration. Onsite registration package, or Blue Square, is priced at $75.
The On-Snow Demo is presented in conjunction with the Western Winter Sports Reps Association (WWSRA). To get the latest on this year’s Demo, we checked in with WWSRA’s Cami Garrison:
SIA: Now that you have one year at Copper under your belt, what would you say were the biggest successes from last year?
CG: Moving any event, particularly one the size of the On-Snow Demo/Ski-Ride Fest, is never a simple or easy process and we all truly loved being at Winter Park. However, looking back we feel like we by far exceeded the standards that were set at Winter Park in moving the event to Copper. For the reps and the attendees it took getting to know a new mountain, but we felt like the staff at Copper helped make the transition smooth and easy for everyone with very few major challenges. We also survived a 33" dump two days before the event and while that makes for amazing conditions and great testing, it makes setting up a demo incredibly challenging!
SIA: What were the biggest benefits you found of the new location?
CG: Copper definitely has better base area accommodations when it comes to and event of the size. Utilizing the Copper Conference center for boot demos, registration, lunches and happy hour allowed for a self-contained event that was easy to navigate.
SIA: Any changes you’re making this year based on knowledge from last year, or just improvements in general?
CG: Lots of little tweaks have been made, probably too many to mention and the first year of an event in any location is a huge learning experience. Most changes won't be noticed by the attendees and exhibitors and that is the goal, producing an easy, seamless event. Although, I'd say the biggest change that attendees will find is the AT/Tele lot is now located to the West of the American Flyer lift situated between the Alpine Ski & Snowboard lots. Also, DIN registration for skiers will be available down in Denver near the SIA registration desk so attendees can pick up their badges and get this done without having to waste time up at Copper!
SIA: What are you most looking forward to at the Demo - what are you most excited about?
CG: I'd say I'm most excited about the addition of the Rhythm Rally Banked Slalom being hosted by Adaptive Action Sports! This is going to be such a fun event and will help to raise money and awareness for AAS.
The Rhythm Rally, benefitting Adaptive Action Sports (AAS), is a banked slalom that includes teams of five with a minimum of one woman per team. Race registration begins December 15 at www.adacs.org and open to the public, but registration priority will be given to Demo attendees. AAS will also host a post-race party at Copper’s Incline Bar & Grill with a special musical guest. Adaptive Action Sports, based in Copper Mountain was co-founded by U.S. Paralympic snowboarder Amy Purdy in 2005. AAS encourages individuality and creativity in participants, while building independence and self-confidence through action sports. Amy Purdy will also be a keynote speaker at the Snow Show’s INDUSTRY + INTELLIGENCE gathering on Jan. 28th.
Book Your Lodging Now for the On-Snow Demo Ski/Ride Fest & Register!
Hotels are selling out quickly – book now for your first choice of rooms and locations. Click here for On-Snow Demo hotel rates and reservations!
Register nowfor the 2015 On-Snow Demo Ski/Ride Fest* at Copper Mountain Resort:
New for 2015, we’re offering a la carte pricing, so you can pay for only what you’ll use.
*Demo testing only open to buyers and media
Nordic Community Gears Up For Another Great Show and On-Snow Demo
It’s shaping up to be a great year for Nordic at the Show. A big change the Nordic community will notice is the addition of a new Nordic Center support area on the Show floor. This area, located in the heart of the hardgoods section, will be staffed during Show hours to help buyers and media easily learn about and navigate the Nordic offerings at the Show. “This will be a great place for retailers who may be new to Nordic or considering adding Nordic to ask questions and find out who to talk to,” said Reese Brown, SIA’s Nordic director. “We’ll have stats, data, videos and information that will give buyers and media a great place to start and get an overview of the category. It really speaks to SIA’s commitment to the Nordic category that we will now have this greater presence on the Show floor. I’m very excited about it.”
After the Show the Nordic Demo, held in conjunction with Cross Country Ski Areas Association (CCSAA), offers an incredible opportunity for buyers to try everything they’ve seen. After a hugely successful first year at Copper Mountain, Nordic enthusiasts are looking forward to the easily accessible loops and huge volume of Nordic gear to try at the Demo for 2015. “That was the best thing that we found at Copper; it was such a beneficial set-up,” Brown said. “It worked really well for us to have these nice short loops so that people could try multiple types of equipment and get it all done really efficiently. Shops who were looking at both Nordic and Alpine were able to try everything in a short amount of time.”
In conjunction with the On-Snow Demo/Ski-Ride Fest, the Nordic Demo launches the trends, innovations, culture and energy of the Nordic market. Retailers and media will experience complete product lines of 2015/2016 technology for skate skiing, classic cross country, touring and snowshoeing, featuring close to 1,000 leading snow sports brands. The Nordic Demo features short test loops, a 5K-loop, varied terrain and well-groomed park for testing.
“The terrain is great for testing, a few hills, some flats. It was really great to be able to compare so much equipment side-by-side. Definitely worth coming,” said Adam Jonson of Pioneer Mountaineering.
Nordic Demo attendees will also enjoy hosted breakfasts, lunches and several educational seminars presenting great ideas and takeaways that retailers can implement back at their shops. The first seminar will be offered on Monday, February 2 at 8:30AM, entitled The State of the Nordic Market and presented by SIA’s Director of Research Kelly Davis. The seminar will give retailers an understanding of current market trends to help grow their business. For updates and a complete Nordic Demo schedule, check SIAsnowshow.com/nordicdemo regularly.
"Copper has a nice mix of terrain to test track, skate and metal edged cross country skis in a very efficient manner. Teaming up with our alpine counterparts gives retailers the ability to easily test products in one convenient place and that’s good for everyone,” said Ryan Green of Rossignol.
New Demo pre-registration pricing options allow attendees to customize their experience by paying for specific services. The 3-tiered pricing options include lift tickets, transportation and food, starting at $15 for a basic package, including a 2-day lift ticket and Monday night happy hour. Click here for more details on registration and pricing options. Tiered pricing packages are only available with pre-registration –onsite registration package, or Blue Square, is priced at $75.
For more information regarding Nordic brands exhibiting at the Show, Nordic seminars, the Nordic Demo, hotels and travel go to SIAsnowshow.com. For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on Twitter, Facebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.
Category-Specific Exhibits Offer Side-By-Side Views of Hundreds of Brands, Giving Attendees the Ability to Make Informed, Efficient Decisions
Rental World/Backshop Garage and Uniform Gallery Offers Over 50 Exhibitors and Great Seminars to Help Make Rental Buying Easy
Rental World/Backshop Garage & Uniform Gallery, presented by SAM Magazine, features over 50 exhibitors showcasing the latest hardgoods rental equipment, displays and accessories, backshop tools and uniforms for buyers, resorts and media and capture an exclusive view of these key categories. The Rental World Seminar for 2015 includes an Industry Power Panel - presented by SAM Magazine, Friday, January 29, 1P, and Fitting Rental Boots (Ski/Snowboard): The 5-Minute Miracle - Boot fit gurus reveal how to get renters into the right size and right frame of mind in the most efficient way possible. For questions, please contact Ingrid Niehaus at INiehaus@snowsports.org.
CRAFT@SIA Returns for 2015 With Many New Brands and Great Innovative, Handcrafted Spirit
CRAFT @ SIA exhibit returns for 2015 to showcase small handcrafted brands and serve again as a hub for innovative ideas and local flavor. In addition, CRAFT @ SIA will host Craft Brew Nights on Friday and Saturday where craft beers will start flowing at 5PM. The current list of CRAFT @ SIA exhibitors include 7 Mile Skis, Big Wood Ski, Cantakerous Snowboards, DOWP Snowboarding Group,Franco SnowShapes, Follett Snowboarding Co., GROM Co Snowboards, L2R Snowboards, Marhar Snowboards, RENOUN Ski Company, Rodin, Sego Skis,Vishnu Freeski.
Backcountry Experience Heads Back to the Show with Emphasis on Education, Communication, Safety Seminars and Awareness
The Backcountry Experience exhibit will return for 2015 with a focus on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol. This gives attendees, backcountry buyers and media the chance to see AT products and splitboards, along with beacons, poles, probes, shovels, skins, backpacks and airbags all in one place. Stay tuned to SIAsnowshow.com/backcountry for Seminar, Q-and-A, and panel discussion dates and times. Presented by AIRE, Backcountry Starts Here and Project Zero.
As Your Shop Accounts Prep, Remind Them to Visit the Curated Section at SIAsnowshow.com to Get a Focused View of Every Category Represented at the 2015 Snow Show
Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports, for today and tomorrow. SIAsnowshow.com/curated
Successful Show Veterans Know That to Meet your Goals at the Show, Planning is Key
The 2015 Snow Show is approaching fast. With just 37 days until we head to Denver, have you thought about how you’re going to organize your time at the Show? After many years of seeing retailers have a successful Show using many different approaches, one thing we all know for sure is that a little planning and organization go a long way toward getting your goals met. To hear how a successful retailer who is a long-time Snow Show veteran makes the most of his time, we checked in with Teddy Schiavoni, owner of Summit Ski and Snowboard in Framingham MA, and Adam McCoy, owner of Hidden Wave Boardshop in Burlington WA. Here are some highlights:
SIA: After many years coming to the Show, you’ve got your approach down to a science. In general, how do you organize your time at the Show?
Teddy: I try to schedule my appointments on the show floor in the same area for efficiency. For example, all of my snowboard appointments will be on the same day. In doing so, I remain in close proximity to all the other brands and am able to keep the vibe of what’s going on in the snowboard world as I move between suppliers. Once I leave that area and move on to something else…better have taken great notes!
SIA: How important is planning in advance to help you meet your goals at the Show?
Adam: We do 80% of our buy at the Show, so we cram in as many appointments as we can. I remember when we first started coming to the Show, we spent half our time getting lost and not knowing where to go next so we learned quickly that planning is key. We check everything out beforehand and use all the Show tools available. Anything we can get our hands on to help navigate the Show is really helpful. Now we have it down to an automatic plan we do every year and it works great for us. But in those first few years it took a lot of planning to get to where we are now. I’d say use anything you can to arrive informed so you can enjoy your time once you’re at the Show.
There are many approaches to working the Show, but there’s no question that having a plan in mind helps you reach your goals. We have many ways to help, including the SIA/Show App, which has a scheduler and interactive floor plan. In addition, Suppliers can access the Exhibitor Dashboard to check sales leads and manage their information appearing in the Exhibitor Brand Search. Retailers can access the Exhibitor Brand Search, Interactive Floor Plan, or the SIA/Show App to find an Exhibitor on the floor, read press releases, keep track of exhibitors you want to visit at the show and organize sessions and appointments with your own calendar.
Retailers can also plan ahead by visiting the Curated View of Snow Sports at SIAsnowshow.com to find an overview of trends to watch for in every category. More in-depth information can be found in the Sneak Peak New Product Directory to help you get an overview of the product lines before you head to the Show.
Last but not least, schedule time for some education at the SIA Snow Show with the many seminars being offered. New this year on Wednesday, January 28 (before the Show opens) INUDUSTRY + INTELIGENCE, offers you and your staff insight on the latest consumer behavior, retail data, digital marketing, social media and customer connection trends. Don’t miss out!
Visit SIAsnowshow.com to find many more ways to help you plan your best Show ever!
Attendee Snow Show Need-To-Know List:
1. Register Now!
Buyers, to have your badges mailed, you must register Thurs. January 15. Remember, online registration is open until January 15th. Also, your SIA Snow Show badges may be picked up onsite beginning Tuesday, January 27th at 8A. Register Now! On-Snow Demo badges will be available onsite beginning January 29 at 1P. Check Out SNOWLIFE for more on the Show.
2. Follow #SIA15 on Facebook, Twitter and Instagram:
Follow the 2014 SIA Snow Show by using #SIA15 and #SIA15demo for the On-Snow Demo/Ski-Ride Fest at Copper Mountain. Be sure to check out SIA’s Facebook, Twitter and Instagram and SIAsnowshow.com for the latest Show information!
Don’t forget to download the SIA/Show App!
The SIA/Show app, which is accessed directly from the SIA app, features interactive floor maps for the Snow, exhibitor listings, Show scheduling, social media feeds, downtown Denver restaurant/bar listings, full educational seminar listings and speakers, events and On-Snow Demo info. It’s all the #SIA15 info you need in the palm of your hand - download it now! *If you’ve already downloaded the SIA/Snow Show App, be sure to login to create appointment scheduling with the interactive floor plan. It you’re not using the scheduler tool, enter the App as a “Guest”.
3. Look for The Guide and The Snow Show Preview, Coming Soon!
The Guide is the Show’s preview publication built by TransWorld Business and SIA specifically for the snowboarding community. Find new trends, editor's picks, up-to-date research, feature articles and Show info to help you get the most out of your prep and time at the 2015 SIA Snow Show and On-Snow Demo.
The Snow Show Preview, produced by The Snow Show Daily and SIA, sets the stage for 2015/16 product launches, providing analysis for the sell-in/buy-in process and tips for finishing off the 2013/14 sell-through. It provides a sneak peek of what to expect at the 2015 SIA Snow Show and On-Snow Demo/Ski-Ride Fest including brands, seminars, parties, events, and more. Both publications will be available online soon!
4. Access Loads of Perks and Benefits for Exhibitors:
Of course, a major perk of registering for the 2015 Snow Show is FREE admission to INDUSTRY + INTELLIGENCE on January 28. Make plans now to attend this essential day of seminars and keynote inspiration. In addition, we’ve made every effort to make the Show more cost effective for attendees with many complimentary services including free WiFi, Opening Morning coffee, Happy Hours Thursday and Friday in the Center Food Court.
5. Don't forget the Free Skiing and Riding! For a sixth year, SIA and Colorado Ski Country USA (CSCUSA) are partnering to give Registered Show Buyers three lift ticket vouchers and all other Attendees three 2-for-1 vouchers that can be used any of the five days after the SIA Snow Show. Click here to find out more about free skiing and riding through CSCUSA.
Follow #SIA15 on Facebook, Twitter and Instagram
Follow the 2015 SIA Snow Show by using #SIA15 and #SIA15demo for the On-Snow Demo/Ski-Ride Fest at Copper Mountain and #SIA15intel for Industry + Intelligence. Be sure to check out SIA’s Facebook, Twitter, Instagram, Vimeo and SIAsnowshow.com for the latest Show information!
Mark your Calendar Now to Include Your Picks From the Long List of Great Seminars Happening at the Show
Highlights of the 2015 Seminar Schedule include new production-oriented sessions at Sourcing Snow as well as many can’t miss opportunities to hone your digital media skills, learn about SIA’s non-profit partners, and streamline your business processes. Remember that the Show kicks off with a full day of educational opportunities at INDUSTRY + INTELLIGENCE on Wed, January 28. The sessions won’t stop there, though – seminars and panels will continue to be presented throughout the Show, with many must-see subjects covered.
The list of seminars continues to grow and will be posted at SIAsnowshow.com/seminars in the next few weeks. The current list of 2015 seminars includes:
Meet the Press: How to stand out and secure earned media coverage
In a continually evolving media landscape, it’s important to know what’s appealing to the people you want to be telling your story. Hear it directly from them, as Mfa moderates a panel of highly sought after journalists. The discussion will revolve around generating media coverage, allowing you to gather insights on what media are looking for, trends they are seeing, how they like to be pitched, how emerging brands can grab their attention and the importance of social media. Panel moderated by Caroline Andrew, Mfa Marketing & Communications
Working Capital Strategies: Grow on the Snow
US Bank and LSQ Funding Group will host an open forum on how to best obtain working capital in a growth environment. US Bank and LSQ will have commercial bankers on hand to answer all lending and growth strategy questions. Presented by US Bank and LSQ Funding Group
How Learn to Ski and Snowboard Month/Bring a Friend Can Help Generate New Customers
Learn to Ski and Snowboard Month/Bring a Friend partners have introduced more than a half million newcomers to skiing and snowboarding. Last year, the initiative generated nearly 320 million media impressions for learning the sports. This grassroots initiative offers partners resources that lead to trial and retention and help educate newcomers about "best practices." Find out how the initiative van help you attract newcomers and turn them into lifetime enthusiasts. Presented by Mary Jo Tarallo and Raelene Davis
#KnowYourPark: A Film Presented by the High Fives Foundation
#Know Your Park” is filmed and edited in a documentary format to educate snow sport athletes of all ages about the inherent risks and rewards of skiing and riding within the Terrain Park. Five core values will be presented within the film: Know Your Protection, Know Your Conditions, Know Your Terrain Park Features, Know Your Ability and Know Your Etiquette. These core values are the building blocks that will help to educate athletes and promote smart decision-making. Presented by Roy Tuscany, High Fives Foundation
Displays on a Budget: Simple DIY Ideas That Won't Break The Bank and are Easy to Create.
There's no shame in dumpster diving when it comes to visual merchandising. Actually it's a big trend amongst retailers large and small these days. See inspirational photos of recycled and DIY display ideas in action. Plus a resource list to keep you inspired including crafty blogs to follow. Presented by Ali Levy, SIA Merchandising Consultant
At Rental World:
Fitting Rental Boots (Ski/Snowboard): The 5-Minute Miracle
Boot fit gurus reveal how to get renters into the right size and right frame of mind in the most efficient way possible. Presented by an Industry Power Panel by SAM Magazine
At the Blue Bird Social Zone:
Getting Started: Digital Marketing Made Easy For Small Business
Do you know you need to incorporate digital marketing into your company's marketing plan, but you are unsure of how to start? Are you looking for an introduction to digital marketing so you can make better decisions for your business? C1 Partners will walk you through the key pieces of the digital marketing process you need to know so you are better prepared to grow your small business. Presented by Dan Stratford & Dan Smink, C1 Partners
Converting web traffic into customers: Omnichannel trends in the outdoor industry
This session presents real-world examples of how outdoor brands have enhanced their online presence to drive more traffic and increase conversion rates for sales. We'll explore integrated inbound marketing techniques, ecommerce trends that address channel conflict, and the growing importance of mobile commerce. Presented by Ben McKinley, Cascade & Adam Lewis, Fohorn Labs
At Sourcing Snow:
Picking the Right Line With Your Intellectual Property Strategy
Identifying, developing and implementing an intellectual property strategy to advance business goals. The presentation will be suitable for companies of a variety of types and sizes and will specifically address obtaining and enforcing rights in the areas of patents, copyrights, trade secrets, trademarks and trade dress. Presented by Peter Malen
Tools for the Fuzzy Front End of Product Development
The fuzzy front-end is that period of the product development process that starts with strategic planning and ends with a clearly-defined development project worthy of formal, funded development. Whereas the latter phases of the product development process are typically clear and predictable, fuzzy front-end activities are often chaotic and unpredictable. This presentation will explore 20 or so commonly used tools, methods and approaches for tackling this spongy area of product development and discuss their benefits and limitations. Presented by Pete Frickland, Concurrent PD
The Seminar Schedule continues to be updated and will be posted at SIAsnowshow.com/seminars in the next few weeks. In the meantime, you can view or download many of the 2014 Seminars to help you plan which seminars you’d like to attend at the 2015 Show!
Drop In On This Year’s SNOWDOWN During the Show
SNOWDOWN, in partnership with AEG Live, is proud to announce the 5th annual SNOWDOWN! This is THE SIA Snow Sports Show celebration & concert featuring performances by hip hop spitter Yelawolf & one of EDM’s hottest live shows, Keys N Krates! SNOWDOWN 2015 will be hosted by snow industry veteran professional snowboarder Danny Kass & TV personality Dingo. This year, the music & snow industry's elite will join forces to celebrate SIA trade show with SNOWDOWN at the Exdo Event Center on Saturday, January 31st 2015.
#snowdownsia, Follow us on Facebook, Follow us on Twitter. TICKETS ON SALE NOW - www.snowdownsia.com
The SIA Show Newsletter is sponsored by Dupont Teflon® Fabric Protector Shield & Clean Portfolio.