Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


SIA Snow Show Attendees

Quotes from the Show Floor

  • “This is where all the energy is and it is the heart of the ski industry. Even if you aren’t going to do your buying here, just come and feel the energy and see what is happening in our industry.”
    Kim Walker, Outdoor Divas
  • The SIA Snow Show is a lot of fun with great brands in attendance! It’s awesome to see a lot of our reps out here that I usually don’t.
    Joey Roper, Sail & Ski Connection, Myrtle Beach, SC
  • The SIA Show is really well organized and SIA has really good team work and really nice people. The CRAFT exhibit is great for a young company.
    Yohann Sheetz, Underground Tuning. Whistler BC
  • It’s a great place to meet to see all of the major decision makers of all the hardgoods and softgoods companies. I see all of the friends that I haven’t seen since last year.
    Patrick O’Winter, Christy Sports
  • When you’re here and you see everything in front of you, you know you’re making the right decisions about your buy.
    Chris Van, buyer, Skis and Bikes, Toronto, ON
  • Everyone is at SIA. It’s the only place you get to see all the colors and meet the heads of the companies. And it's fun!”
    Pamela Alberino, Managing Member, New Canaan Ski & Sport, CT
  • “To come here and learn about everything is really important. As a buyer and a manager, I get asked a million questions every day. Now I can see what’s behind it all.
    Steve Sulin, Pinnacle Ski & Sports, Stowe, VT

Why Attend the SIA Snow Show

Did you know that over 96% of attendees say the SIA Snow Show more than meets their business objectives? With close to the entire snow sports industry in attendance to do business, network and socialize for four days, can your business afford not be there? 

Why Attend SIA Snow Show

Did You Know?

Part of your SIA Snow Show registration fees help shape the industry through a variety of initiatives.

Did You Know

SIA Snow Show Video Gallery

Check out videos from the 2016 SIA Snow Show.

SIA Snow Show Video Gallery

SIA Snow Show Photo Gallery

View photos from the 2016 Snow Show and on-Snow Demo/Ski-Ride Fest. 

SIA Snow Show Photo Gallery
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest