Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


SIA Snow Show Attendees

Quotes from the Show Floor

  • “This is where all the energy is and it is the heart of the ski industry. Even if you aren’t going to do your buying here, just come and feel the energy and see what is happening in our industry.”
    Kim Walker, Outdoor Divas
  • The SIA Snow Show is a lot of fun with great brands in attendance! It’s awesome to see a lot of our reps out here that I usually don’t.
    Joey Roper, Sail & Ski Connection, Myrtle Beach, SC
  • The SIA Show is really well organized and SIA has really good team work and really nice people. The CRAFT exhibit is great for a young company.
    Yohann Sheetz, Underground Tuning. Whistler BC
  • It’s a great place to meet to see all of the major decision makers of all the hardgoods and softgoods companies. I see all of the friends that I haven’t seen since last year.
    Patrick O’Winter, Christy Sports
  • When you’re here and you see everything in front of you, you know you’re making the right decisions about your buy.
    Chris Van, buyer, Skis and Bikes, Toronto, ON
  • Everyone is at SIA. It’s the only place you get to see all the colors and meet the heads of the companies. And it's fun!”
    Pamela Alberino, Managing Member, New Canaan Ski & Sport, CT
  • “To come here and learn about everything is really important. As a buyer and a manager, I get asked a million questions every day. Now I can see what’s behind it all.
    Steve Sulin, Pinnacle Ski & Sports, Stowe, VT

Why Attend

Did you know that over 95% of attendees say the SIA Show more than meets their business objectives? With close to the entire snow sports industry in attendance to do business, network and socialize for four days, can your business afford not be there? Read more.

Why Attend SIA Snow Show

Did You Know

Part of your SIA Snow Show registration fees help shape the industry through a variety of initiatives. Learn more.

Did You Know

Video Gallery

Check out videos from the 2015 SIA Snow Show. View now.

SIA Snow Show Video Gallery

Photo Gallery

Photos from the 2015 Snow Show and on-Snow Demo/Ski-Ride Fest.  View now.

SIA Snow Show Photo Gallery

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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