The retailer/buyer
see all brands in one place
No other trade show brings together 95% of the supplier market share in snow sports, representing over 900 brands in alpine, snowboard, cross country, AT/tele, snowshoe and apparel. See all of the latest trends, innovations, full color palettes and complete product lines to help you make a better buy for your shop, setting you apart from the competition. Everyone is fighting for the same consumer dollar – what makes your shop different?
meet face to face with key principals
At the industry’s largest trade show, you can sit down and talk shop face to face with company principals, from the president and CEO to the marketing director to the credit manager. Smaller shows do not have the principals in attendance like the SIA Snow Show and there isn’t a time where it’s been more important to have that face to face interaction than now.
networking and education
With nearly the entire snow sports industry in attendance, there’s no better place to network, strengthen relationships, socialize and connect with one another. This industry is built on the personal relationships, passion and experience – the SIA Snow Show represents this vision. Continuing education is crucial for today’s business; staying ahead of the trends, knowing the business and learning tips to improve your day to day. The SIA Show is your Continuing Ed for snow sports. Through clinics, seminars, brand presentations and seeing the latest in the market strengthens your business and industry knowledge.
on-snow demo/ski-ride fest
The SIA Snow Show hosted the international On-Snow Demo/Ski-Ride Fest, Jan 30-31, 2012, in partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo. The industry got together to experience first-hand the latest equipment for ski, snowboard, AT, backcountry, cross country and snowshoe. The industry, rode and slid with our brand reps and the media for two days. We are in snow sports and we got to do what we do best- be on snow for two amazing days!
- Winter Park Resort, Colorado- Alpine, Snowboard, AT, Backcountry
- Devil's Thumb Ranch, Colorado- Cross Country, Snowshoe
Free Skiing & Riding
SIA and Colorado Ski Country USA (CSCUSA) partnered for the 2012 Show to give retailers a chance to "Ski/Ride the Best of Colorado!" All registered Show retailers received three free lift ticket vouchers to use at CSCUSA Resorts after the SIA Snow Show.
The On-Snow Demo/Ski-Ride Fest gave attendees another two days of skiing, riding and sliding at Winter Park Resort and Devil's Thumb Ranch. The $10 registration fee included lift tickets, rentals, breakfasts, lunches and happy hours.