Why Attend?

Over 85% of attendees say the SIA Show more than meets their business objectives. With close to the entire snow sports industry in attendance to do business, network and socialize for four days, can your business afford not be there?

• Retailer/Buyer
• Sales Rep
• Industry Professional

Check out Denver, the new highlights and attendee features when the SIA Snow Show moves to Colorado, Jan 28-31, 2010, followed by the On-Snow Demo/Free Ride Fest, Feb 1-2, at Winter Park Resort and Devil’s Thumb Ranch.

The Retailer/Buyer

See All Brands in One Place
No other trade show brings together 95% of the supplier market share in snow sports, representing nearly 1000 brands in alpine, snowboard, cross country, AT/tele, snowshoe and apparel. See all of the latest trends, innovations, full color palettes and complete product lines to help you make a better buy for your shop, setting you apart from the competition. Everyone is fighting for the same consumer dollar – what makes your shop different?

Meet Face to Face with Key Principals
At the industry’s largest trade show, you can sit down and talk shop face to face with company principals, from the president and CEO to the marketing director to the credit manager. Smaller shows do not have the principals in attendance like the SIA Snow Show and there isn’t a time where it’s been more important to have that face to face interaction than now.  

Networking and Education
With nearly the entire snow sports industry in attendance, there’s no better place to network, strengthen relationships, socialize and connect with one another. This industry is built on the personal relationships, passion and experience – the SIA Snow Show represents this vision. Continuing education is crucial for today’s business; staying ahead of the trends, knowing the business and learning tips to improve your day to day. The SIA Show is your Continuing Ed for snow sports. Through clinics, seminars, brand presentations and seeing the latest in the market strengthens your business and industry knowledge.

The First On-Snow Demo/Free Ride Fest
The SIA Snow Show will host the first international On-Snow Demo/Free Ride Fest, February 1 & 2, in partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo. The industry will get together to experience first-hand the latest equipment for ski, snowboard, AT, backcountry, telemark, cross country and snowshoe. Ski, ride and slide with your brand reps and the media for two day. We are in snow sports – let’s do what we do best and get out on the hill.

• Winter Park Resort, Colorado- Alpine, Snowboard, AT, Telemark, Backcountry
  
• Devil's Thumb Ranch, Colorado- Cross Country, Snowshoe

Free Skiing & Riding
SIA and Colorado Ski Country USA (CSCUSA) have partnered to give retailers a chance to “Ski the Best of Colorado”! All registered Show retailers get three free lift tickets to use at CSCUSA Resorts before and/or after the SIA Snow Show; January 25, 26, 27 and/or February 1, 2, 3.

If you’ve registered for the On-Snow Demo/Free Ride Fest, there’s another two days of free skiing, riding and sliding at Winter Park Resort and Devil’s Thumb Ranch. Lift tickets, rentals, breakfasts, lunches and happy hours are all included in your Show registration. See you on the hill!
 

The Industry Sales Rep

Conduct More Business in 4 Days than in Over 3 Months
It’s a fact; the amount of business conducted in the four days of the SIA Snow Show is more than an industry rep can do face to face in three months. With an average of 85% of the retail buying power in attendance, you can see all of your accounts, find new ones and get that invaluable face to face time with the buyer that is needed to complete the sale.

Present Your Line in the Most Authentic Setting to Your Brand
At no other show can you have a more authentic backdrop to your line presentations. With nearly all of the snow sports brands in attendance and exhibit booths representing the company’s voice, there is no better place to show your products.

It’s an Affordable Trade Show
Since the SIA Snow Show is a national trade show, the company/brand sponsors the cost of the booth, set-up and exhibit. This is where you sell and do business. At smaller shows, it is the responsibility of the sales rep to cover the costs of the booth space, set-up and exhibit.

Networking and Relationships
With over 18,000 people at the SIA Snow Show, you can meet with everyone from buyers, to other reps, to company management, industry professionals and more. Personal relationships continue to be the most valuable piece of a sale and the SIA Show gives you 18,000 relationships over four days.

The First On-Snow Demo/Free Ride Fest
The SIA Snow Show will host the first international On-Snow Demo/Free Ride Fest for all sectors of the industry; ski, snowboard, AT, backcountry, telemark, cross country and snowshoe. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, February 1 & 2 gets retailers on your equipment to give them the experience that will make them buy. Softgoods and accessories reps can enjoy the Free Ride Fest side of the demo.

• Winter Park Resort, Colorado- Alpine, Snowboard, AT, Telemark, Backcountry
  
• Devil's Thumb Ranch, Colorado- Cross Country, Snowshoe

Free Skiing & Riding
SIA and Colorado Ski Country USA (CSCUSA) have partnered to give all Show attendees a chance to “Ski the Best of Colorado”! Registered industry reps get three 2 for 1 lift tickets to use at CSCUSA Resorts before and/or after the SIA Snow Show; January 25, 26, 27 and/or February 1, 2, 3.

If you’ve registered for the On-Snow Demo/Free Ride Fest, there’s another two days of free skiing, riding and sliding at Winter Park Resort and Devil’s Thumb Ranch. Lift tickets, rentals, lunches and happy hours are all included in your Show registration. See you on the hill!
 

The Industry Professional

Network with Over 18,000
With nearly the entire snow sports industry in attendance, there isn’t a more concentrated networking environment where you can conduct business, generate new contacts, strengthen relationships and be a part of the industry.

Get Educated through Osmosis
There’s no better education in the snow sports industry than the SIA Snow Show. Seeing all of the latest trends, innovations and products in one place gives you the ability to talk pure industry with your colleagues. You can also take part in clinics, seminars and brand parties; all part of the snow sports education process.

If You’re in the Snow Business, There’s No Other Place to Be
Whether you are already a part of the snow sports industry or are looking to join in, the SIA Snow Show is the one place that gathers all sectors of the snow sports market together from suppliers, sales reps, retailers, media, athletes and industry professionals. In four days, you can reach the entire market by connecting with the exhibitors and attendees of the SIA Show.

The First On-Snow Demo/Free Ride Fest
The SIA Snow Show will host the first international On-Snow Demo/Free Ride Fest, February 1 & 2, for all sectors of the industry; ski, snowboard, AT, backcountry, telemark, cross country and snowshoe. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, get some free skiing/riding and spend time on the hill at the first industry-wide On-Snow Demo/Free Ride Fest of the season.

• Winter Park Resort, Colorado- Alpine, Snowboard, AT, Telemark, Backcountry
  
• Devil's Thumb Ranch, Colorado- Cross Country, Snowshoe

Free Skiing & Riding
SIA and Colorado Ski Country USA (CSCUSA) have partnered to give all Show attendees a chance to “Ski the Best of Colorado”! Registered industry professionals get three 2 for 1 lift tickets to use at CSCUSA Resorts before and/or after the SIA Snow Show; January 25, 26, 27 and/or February 1, 2, 3. 

If you’ve registered for the On-Snow Demo/Free Ride Fest, there’s another two days of free skiing, riding and sliding at Winter Park Resort and Devil’s Thumb Ranch. Lift tickets, rentals, lunches and happy hours are all included in your Show registration. See you on the hill!