Why attend

Meet business objectives
Over 95% of attendees say the SIA Show more than meets their business objectives. With close to the entire snow sports industry in attendance to do business, network and socialize for four days, can your business afford not to be here?
The SIA Snow Show is the annual see-and-be-seen, pulse-checking event for the snowsports industry. It's the one place you can check in with the brands you sell, network with your industry peers and try out virtually all of next season's gear - all in one place. This is your show - your industry. And if you're not here, you run the risk of losing touch with it.
Check out Denver, the new highlights and attendee features for the SIA Snow Show Jan. 26-29, 2012, followed by the On-Snow Demo/Ski-Ride Fest, Jan. 30 - 31, at Winter Park Resort and Devil’s Thumb Ranch.