Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Why attend

Meet business objectives

Over 96% of attendees say the SIA Show more than meets their business objectives. With close to the entire snow sports industry in attendance to do business and socialize for four days, can your business afford not to be here?

The SIA Snow Show is the annual see-and-be-seen, pulse-checking event for the snow sports industry. It's the one place you can check in with the brands you sell, get close with your industry peers and try out next season's gear - all in one place. This is your show - your industry. And if you're not here, you run the risk of losing touch with it and your customer.

member owned, industry inspired, the SIA Snow Show.

Check it out from the city of Denver to the Rocky Mountains, the new highlights and attendee features for the SIA Snow Show Jan. 28-Jan. 31, 2016, followed by the On-Snow Demo/Ski-Ride Fest and the Nordic Demo, Feb. 1-2, 2016, at Copper Mountain Resort. SIA Sourcing Snow, Jan. 28-Jan. 31, 2016, is a show specific to the textile and materials industry in snow.

a curated view of snow sports

Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We've zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you'll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports today and tomorrow.

video gallery

Check out videos from the 2015 SIA Snow Show. View now.

did you know

Part of your SIA Snow Show registration fees help shape the industry through a variety of initiatives. Learn more.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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