Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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Why attend

Meet business objectives

Over 96% of attendees say the SIA Show more than meets their business objectives. With close to the entire snow sports industry in attendance to do business and socialize for four days, can your business afford not to be here?

The SIA Snow Show is the annual see-and-be-seen, pulse-checking event for the snow sports industry. It's the one place you can check in with the brands you sell, get close with your industry peers and try out next season's gear - all in one place. This is your show - your industry. And if you're not here, you run the risk of losing touch with it and your customer.



member owned, industry inspired, the SIA Snow Show.

Check it out from the city of Denver to the Rocky Mountains, the new highlights and attendee features for the SIA Snow Show Jan. 29- Feb. 1, 2015, followed by the On-Snow Demo/Ski-Ride Fest and the Nordic Demo, Feb. 2-3, 2015, at Copper Mountain Resort. SIA Sourcing Snow, Jan. 29- Feb. 1, 2015, is a show specific to the textile and materials industry in snow.

a curated view of snow sports

Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We've zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you'll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports today and tomorrow.

video gallery

Check out videos from the 2014 SIA Snow Show. View now.


did you know

Part of your SIA Snow Show registration fees help shape the industry through a variety of initiatives. Learn more.



“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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