Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Women- A Curated View

Curated View Women's Merchandise
  • "Endurance sports in general are being driven by women. They’re driving the endurance movement. For us, women’s products are very relevant and the women’s market is huge."
    Isaac Wilson, Nordic Product Category Manager, Salomon USA
  • "It’s great that SIA is responding to what’s going on in the industry. There are a lot of hand-built ski and snowboard companies out there."
    Laura Ellingson, Co-Founder, Notice Snowboards
  • “SIA is our show of shows. We get to preview our new base layer collections with more accounts than any other show we attend. And, we always add new customers! It doesn’t get much better than that!”
    Jacqueline Wazir, Marketing Coordinator, Polarmax
  • "My shop is still a concept store but it is going to be an activewear ladies apparel boutique. I’m going to carry yoga, alpine, and cross country. That’s why I’m here at SIA."
    Greta Schoonover, Colorado Ski and Snowboard Rental, Breckenridge, CO
  • "This is my first year at the Show. I’m really enjoying it, and learning so much."
    Bridget Dietz, Colorado Region, Orage
  • "The Snow Show is a really effective platform for us to highlight our brand, and has brought us countless opportunities. This is how trade shows are evolving-- the entire industry is coming together and making things happen."
    Annelise Loevlie, CEO, Icelantic Skis
The Exhibitor & Brand Directory Search


Women have always been present in snow sports and continue to represent a rapidly growing segment across all categories.
As the decision makers when it comes to activities for the kids and planning family vacations, women influence more than 95% of all household purchase decisions that include your potential buyers. 


Last season, even as most segments were down. Sales of women’s equipment, accessories and apparel were all up. In fact, 1/3 of all snow sports dollars were spent on Women’s/Girl’s specific gear, equaling over a billion dollars. How much was spent in your shop?

Having the latest in women’s gear, accessories and style is a must in today’s market. The styles are ever-changing as is the equipment. Whether it’s ski, snowboard, backcountry, Nordic, or Après, every brand showcases their complete women’s line and full colorways at the SIA Snow Show.

OIWCSIA is excited to partner with the Outdoor Industry Women’s Coalition (OIWC) once again for the 2016 SIA Snow Show.  Attendees are encouraged to visit the OIWC Women’s Lounge located on the show floor to check out examples of how to best merchandise women’s hard and soft goods for your store. More details coming soon.

The lines look great – people are in great spirits and there is a huge women’s presence and exposure to the marketplace at this Show in comparison to others. This is a pretty male-dominated industry but I think more vendors are coming out with more unique women’s products – which is awesome!” Cassandra Medrano, the CLYMB, Portland, OR

Women Participant Profile

Women's Participant Profile

What's Selling

What's Selling Women's Statistics

2016 Women's Event/Features:

Included with Registration:

  • Wifi
  • Show App
  • Free lift CSCUSA ticket vouchers to 22 resorts
  • Daily Happy Hours
  • On-Snow; two days of lift tickets, breakfasts, lunches, beers, events & transportation *Tiered pricing option
  • Snow Expert Program - tools and listing on SIA’s consumer site, Snowlink.com, and the Snowlink Facebook page
  • Industry Intel on Top Trends & Issues

Getting more women into the industry of snow is always an on-going objective. SIA’s Board of Directors, Retailer Advisory, Trade Show and Supplier Task Force Committees start here.

  • SIA Board of Directors: AFRC-Outdoor Gear, Inc. – Julie Garry, Icelantic Skis – Annelise Loevlie, point6 LLC- Patty Duke, Seirus Innovation – Wendy Carey, Venture Snowboads – Lisa Branner, K2 Sports Kathy McGuire
    Sourcing Snow Committee Members: Esse North America – Aimee Buffington, Duraflex – Wendy Fraze, Nils – Cheri Palmer, Outlast – Heather Manual, Primaloft - Eileen Berner, Spyder Active Sports -  Kadrian Whisenhunt
    Retailer Advisory Committee Members: Outdoor Divas – Kim Walker, Alpine Ski Shop - Lisa Hollenbach, Sturtevant’s - Tracy Gibbons

Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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