Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Women- A Curated View

  • "Endurance sports in general are being driven by women. They’re driving the endurance movement. For us, women’s products are very relevant and the women’s market is huge."
    Isaac Wilson, Nordic Product Category Manager, Salomon USA
  • "My shop is still a concept store but it is going to be an activewear ladies apparel boutique. I’m going to carry yoga, alpine, and cross country. That’s why I’m here at SIA."
    Greta Schoonover, Colorado Ski and Snowboard Rental, Breckenridge, CO
  • "I love checking out all of the fresh new merchandise for the upcoming season, plus I get to see all of my old reps and friends that I’ve made throughout the years."
    Kim Stump, Buyer, Shawnee Mountain Ski Area, PA
  • "This is where we do almost all of our business and we couldn’t propel our brand without coming to the Show."
    Erin Isakov, Owner/Designer, ErinSnow
  • "I’m so glad the Show moved to Denver. We get outside, it’s cold – it’s just more in line with our culture and industry."
    Kathy McGuide, Executive VP Global Operations, K2 Sports
  • "My goal at the SIA Snow Show is to see everybody in the industry, to see the big brands and to find the small and new different brands that we don’t see anywhere else."
    Kim Walker, Owner, Outdoor Divas
The Exhibitor & Brand Directory Search

Women have always been present in snow sports and continue to represent a rapidly growing segment across all categories. As the decision makers when it comes to activities for the kids and planning family vacations, women influence more than 95% of all household purchase decisions that include your potential buyers. 

Last season, even as most segments were down. Sales of women’s equipment, accessories and apparel were all up. In fact, 1/3 of all snow sports dollars were spent on Women’s/Girl’s specific gear, equaling over a billion dollars. How much was spent in your shop?

Having the latest in women’s gear, accessories and style is a must in today’s market. The styles are ever-changing as is the equipment. Whether it’s ski, snowboard, backcountry, Nordic, or Après, every brand showcases their complete women’s line and full colorways at the SIA Snow Show.

Find below, curated info for the category of women.

Stats to help you shop smart to sell big (statistics are from the 2012/2013 Snow Sports Market Intelligence Reports)



Women Participant Profile

Women's Participant Profile

What's Selling

What's Selling Women's Statistics

2014 Women's Event/Features:

Included with Registration

  • Wifi
  • Show App
  • Free lift CSCUSA ticket vouchers to 22 resorts
  • Daily Happy Hours
  • On-Snow; two days of lift tickets, breakfasts, lunches, beers, events & transportation
  • Snow Expert Program - tools and listing on SIA’s consumer site, Snowlink.com, and the Snowlink Facebook page
  • Industry Ed. on Top Trends & Issues

Getting more women into the industry of snow is always an on-going objective. SIA’s Board of Directors, Retailer Advisory, Trade Show and Supplier Task Force Committees start here.

  • SIA Board of Directors: Wendy Carey-Seirus, Annelise Loevlie-Icelantic, Julie Garry-AFRC-Outdoor Gear, Inc.,
    Sourcing Snow Committee Members: Eileen Berner-Primaloft, Mary Smith-Duraflex, Sandy Parajon – WL Gore
    Retailer Advisory Committee Members: Kim Walker-Outdoor Divas, Lisa Hollenbach-Alpine Ski Shop, Tracy Gibbons-Sturtevant’s

Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

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