Women have always been present in snow sports and continue to represent a rapidly growing segment across all categories.
As the decision makers when it comes to activities for the kids and planning family vacations, women influence more than 95% of all household purchase decisions that include your potential buyers.
Last season, even as most segments were down. Sales of women’s equipment, accessories and apparel were all up. In fact, 1/3 of all snow sports dollars were spent on Women’s/Girl’s specific gear, equaling over a billion dollars. How much was spent in your shop?
Having the latest in women’s gear, accessories and style is a must in today’s market. The styles are ever-changing as is the equipment. Whether it’s ski, snowboard, backcountry, Nordic, or Après, every brand showcases their complete women’s line and full colorways at the SIA Snow Show.
SIA is excited to partner with the Outdoor Industry Women’s Coalition (OIWC) once again for the 2016 SIA Snow Show. Attendees are encouraged to visit the OIWC Women’s Lounge located on the show floor to check out examples of how to best merchandise women’s hard and soft goods for your store. More details coming soon.
The lines look great – people are in great spirits and there is a huge women’s presence and exposure to the marketplace at this Show in comparison to others. This is a pretty male-dominated industry but I think more vendors are coming out with more unique women’s products – which is awesome!” Cassandra Medrano, the CLYMB, Portland, OR