Women have always been present in snow sports and continue to represent a rapidly growing segment across all categories. As the decision makers when it comes to activities for the kids and planning family vacations, women influence more than 95% of all household purchase decisions that include your potential buyers.
Last season, even as most segments were down. Sales of women’s equipment, accessories and apparel were all up. In fact, 1/3 of all snow sports dollars were spent on Women’s/Girl’s specific gear, equaling over a billion dollars. How much was spent in your shop?
Having the latest in women’s gear, accessories and style is a must in today’s market. The styles are ever-changing as is the equipment. Whether it’s ski, snowboard, backcountry, Nordic, or Après, every brand showcases their complete women’s line and full colorways at the SIA Snow Show.
Find below, curated info for the category of women.
Stats to help you shop smart to sell big (statistics are from the 2012/2013 Snow Sports Market Intelligence Reports)