• January 30 - February 2, 2014
  • SIA SNOW SHOW
  • Colorado Convention Center, Denver, CO
  • january 30 - february 2, 2014
  • sourcing snow
  • colorado convention center, Denver, CO

Women- A Curated View

Women have always been present in snow sports and continue to represent a rapidly growing segment across all categories. As the decision makers when it comes to activities for the kids and planning family vacations, women influence more than 95% of all household purchase decisions, that includes your potential buyers. 

The Exhibitor & Brand Directory Search

Last season, even as most segments were down. Sales of women’s equipment, accessories and apparel were all up. In fact, more than 1/3 of all snow sports dollars were spent on Women’s/Girl’s specific gear, equaling over a billion dollars. How much was spent in your shop?

Having the latest in women’s gear, accessories and style is a must in today’s market. The styles are ever-changing as is the equipment. Whether it’s ski, snowboard, backcountry, Nordic, or Après, every brand showcases their complete women’s line and full colorways at the SIA Snow Show.

Find below, curated info for the category of women.

Stats to help you shop smart to sell big (statistics are from the 2011/2012 Season).

Womens

Women's Event/Features

  • In 2012, the annual Participation Growth and Discussion and Breakfast focused on the powerful influence of women. The discussion panel included influential women in the business of snow. Download the presentation.   
  • On-Snow Demo/Ski-Ride Fest - February 4 - February 5, Winter Park, CO
  • Snow Fashion & Trends Show   
  • Stylesight F/W14 Color and Magatrends seminar   
  • Snowlink.com, SIA's consumer website features a "Women on the Snow" section.

Included with Registration

  • Wifi
  • Show App
  • Free lift CSCUSA ticket vouchers to 22 resorts
  • Nightly Beers
  • On-Snow; two days of lift tickets, breakfasts, lunches, beers, events & transportation
  • Snow Expert Program - tools and listing on SIA’s consumer site, Snowlink.com, and the Snowlink Facebook page
  • Industry Ed. on Top Trends & Issues

Getting more women into the industry of snow is always an on-going objective. SIA’s Board of Directors, Retailer Advisory, Trade Show and Supplier Task Force Committees start here.

  • Cindi Busenhart-Sessions, Julie Garry-AFRC/Outdoor Gear, Wendy Carey-Serius, Annelise Loevlie-Icelantic, Joann Smith,-Spyder, Diane O’Connor-Primaloft, Mary Smith-Duraflex, Diane Boyer-SKEA, Kim Walker-Outdoor Divas, Lisa Hollenbach-Alpine Ski Shop, Tracy Gibbons-Sturtevant’s

The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.