Did You Know?
The SIA Snow Snow has over 18,000 Attendees each year.
see all brands in one place
No other trade show brings together the snow sports community under one roof, for 4 days, with over 1,000 brands in alpine, snowboard, cross country, AT/backcountry, snowshoe, outdoor and apparel. See all of the latest trends, innovations, full color palettes and complete product lines to help you make a better buy for your shop, setting you apart from the competition. Everyone is fighting for the same consumer dollar – what makes your shop different?
For over 60 years, the SIA Snow Show is the only member-owned and industry-inspired Show that brings us all together to do the business that allows us to keep living the lifestyle. It’s all about snow and it’s all about setting up your shop and the industry for growth. Everyone is fighting for the same consumer dollar, read on to see how attending the SIA Snow Show can give your shop the advantage.
Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports today and tomorrow.
meet face to face with key principals
At the industry’s largest trade show, you can sit down and talk shop face to face with company principals, from the president and CEO to the marketing director to the credit manager. Smaller shows do not have the principals in attendance like the SIA Snow Show and there isn’t a time where it’s been more important to have that face to face interaction than now.
networking and education
With nearly the entire snow sports industry in attendance, there’s no better place to network, strengthen relationships, socialize and connect with one another. This industry is built on the personal relationships, passion and experience – the SIA Snow Show represents this vision. Continuing education is crucial for today’s business; staying ahead of the trends, knowing the business and learning tips to improve your day to day. The SIA Show is your Continuing Ed for snow sports. Through clinics, seminars, brand presentations and seeing the latest in the market strengthens your business and industry knowledge.
on-snow demo/ski-ride fest
The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest, Jan. 30-31, 2017, in partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo. The industry gets together to experience first-hand the latest equipment for ski, snowboard, AT, backcountry, cross country and snowshoe. Ski and ride with your brand reps and the media for two days. We are in snow sports, now we get to do what we do best: be on snow!
- January 30-31, 2017 - Copper Mountain Resort, CO - Alpine, Snowboard, AT, Backcountry
- January 30-31, 2017 - Copper Mountain Resort, CO - Cross Country and Snowshoe
**Reminder** Demoing is only open to buyers and media