Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

The Retailer/Buyer

SIA Snow Show Retailers & Buyers

Did You Know?

The SIA Snow Snow has over 19,000 Attendees each year.

see all brands in one place

No other trade show brings together 96% of the supplier market share in snow sports, representing over 1,000 brands in alpine, snowboard, cross country, AT/backcountry, snowshoe, outdoor and apparel. See all of the latest trends, innovations, full color palettes and complete product lines to help you make a better buy for your shop, setting you apart from the competition. Everyone is fighting for the same consumer dollar – what makes your shop different?

a curated view of snow sports

Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports today and tomorrow.

meet face to face with key principals

At the industry’s largest trade show, you can sit down and talk shop face to face with company principals, from the president and CEO to the marketing director to the credit manager. Smaller shows do not have the principals in attendance like the SIA Snow Show and there isn’t a time where it’s been more important to have that face to face interaction than now.

networking and education

With nearly the entire snow sports industry in attendance, there’s no better place to network, strengthen relationships, socialize and connect with one another. This industry is built on the personal relationships, passion and experience – the SIA Snow Show represents this vision. Continuing education is crucial for today’s business; staying ahead of the trends, knowing the business and learning tips to improve your day to day. The SIA Show is your Continuing Ed for snow sports. Through clinics, seminars, brand presentations and seeing the latest in the market strengthens your business and industry knowledge.

on-snow demo/ski-ride fest

The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest, Feb. 1 + 2, 2016, in partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo. The industry gets together to experience first-hand the latest equipment for ski, snowboard, AT, backcountry, cross country and snowshoe. Ski and ride with your brand reps and the media for two days. We are in snow sports, now we get to do what we do best: be on snow!

  • February 1-2 - Copper Mountain Resort, CO - Alpine, Snowboard, AT, Backcountry
  • February 1-2 - Copper Mountain Resort, CO - Cross Country and Snowshoe


Customize your On-Snow Demo experience to fit your needs and your budget. The pricing structure for 2016 will be released in the fall.

Free Skiing & Riding

SIA and Colorado Ski Country USA (CSCUSA) will partner again for the 2016 SIA Snow Show giving your retailers the chance to "Ski/Ride the Best of Colorado!" All registered Show retailers receive three free lift ticket vouchers to use at CSCUSA Resorts after the SIA Snow Show, beginning Monday, February 1.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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