The Industry Sales Rep
Did You Know?
The SIA Snow Show gives you a competitive edge within the industry.
a curated view of snow sports
Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports today and tomorrow.
Conduct More Business in 4 Days than in Over 3 Months
It’s a fact; the amount of business conducted in the four days of the SIA Snow Show is more than an industry rep can do face to face in three months. With an average of over 80% of the retail buying power in attendance, you can see all of your accounts, find new ones and get that invaluable face to face time with the buyer that is needed to complete the sale.
Present Your Line in the Most Authentic Setting to Your Brand
At no other show can you have a more authentic backdrop to your line presentations. With nearly all of the snow sports brands in attendance and exhibit booths representing the company’s voice, there is no better place to show your products.
It's an affordable trade show since the SIA Snow Show is a national trade show, the company/brand sponsors the cost of the booth, set-up and exhibit. This is where you sell and do business. At smaller shows, it is the responsibility of the sales rep to cover the costs of the booth space, set-up and exhibit.
Networking and Relationships
At the SIA Snow Show, you can meet with everyone from buyers, to other reps, to company management, industry professionals and more. Personal relationships continue to be the most valuable piece of a sale and the SIA Show gives you a great opportunity to develop or further those relationships over four days.
On-Snow Demo/Ski-Ride Fest
The SIA Snow Show will host the only international On-Snow Demo/Ski-Ride Fest for all sectors of the industry; ski, snowboard, AT, backcountry, cross country and snowshoe. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, Feb. 3 + 4, 2014 will get retailers on your equipment giving them the experience to encourage buying for 2014.15. Softgoods and accessories reps enjoyed the Ski-Ride Fest side of the Demo.
- February 3 + 4 - Winter Park Resort, Colorado - Alpine, Snowboard, AT, Backcountry
- February 3 - Devil's Thumb Ranch, Colorado - Cross Country
Free Skiing & Riding
SIA and Colorado Ski Country USA (CSCUSA) will partner again for the 2014 SIA Snow Show giving your retailers the chance to "Ski/Ride the Best of Colorado!" Registered industry reps will get three 2 for 1 lift ticket vouchers to use at CSCUSA Resorts after the SIA Snow Show.
The On-Snow Demo/Ski-Ride Fest gives attendees another two days of skiing, riding and sliding at Winter Park Resort and Devil's Thumb Ranch. The $10 registration fee includes lift tickets, rentals, breakfasts, lunches and happy hours.