Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

The Industry Sales Rep

SIA Snow Show Industry Sales Reps

Did You Know?

The SIA Snow Show gives you a competitive edge within the industry.

a curated view of snow sports

Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports today and tomorrow.

Conduct More Business in 4 Days than in Over 3 Months

It’s a fact; the amount of business conducted in the four days of the SIA Snow Show is more than an industry rep can do face to face in three months. With an average of over 80% of the retail buying power in attendance, you can see all of your accounts, find new ones and get that invaluable face to face time with the buyer that is needed to complete the sale.

Present Your Line in the Most Authentic Setting to Your Brand

At no other show can you have a more authentic backdrop to your line presentations. With nearly all of the snow sports brands in attendance and exhibit booths representing the company’s voice, there is no better place to show your products.

It's an affordable trade show since the SIA Snow Show is a national trade show, the company/brand sponsors the cost of the booth, set-up and exhibit. This is where you sell and do business. At smaller shows, it is the responsibility of the sales rep to cover the costs of the booth space, set-up and exhibit.

Networking and Relationships

At the SIA Snow Show, you can meet with everyone from buyers, to other reps, to company management, industry professionals and more. Personal relationships continue to be the most valuable piece of a sale and the SIA Show gives you a great opportunity to develop or further those relationships over four days.

On-Snow Demo/Ski-Ride Fest

The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest, Feb. 1 + 2, 2016, in partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo. The industry gets together to experience first-hand the latest equipment for ski, snowboard, AT, backcountry, cross country and snowshoe. Ski and ride with your brand reps and the media for two days. We are in snow sports, now we get to do what we do best: be on snow!

  • February 1-2 - Copper Mountain Resort, CO - Alpine, Snowboard, AT, Backcountry
  • February 1-2 - Copper Mountain Resort, CO - Cross Country and Snowshoe


Customize your On-Snow Demo experience to fit your needs and your budget.

**Reminder** Demoing is only available to buyers and media.

Free Skiing & Riding

SIA and Colorado Ski Country USA (CSCUSA) will partner again for the 2016 SIA Snow Show giving your retailers the chance to "Ski/Ride the Best of Colorado!" All registered Show retailers receive three free lift ticket vouchers to use at CSCUSA Resorts after the SIA Snow Show, beginning Monday, February 1.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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