Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

The Industry Professional

SIA Snow Show Industry Professionals

Did You Know?

The SIA Snow Show gives you a competitive edge within the industry.

a curated view of snow sports

Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports today and tomorrow.

Network with your industry peers

With nearly the entire snow sports industry in attendance, there isn’t a more networking and inspired environment where you can conduct business, generate new contacts, strengthen relationships and be a part of the industry.

get educated through osmosis

There’s no better education in the snow sports industry than the SIA Snow Show. Seeing all of the latest trends, innovations and products in one place gives you the ability to talk pure industry with your colleagues. You can also take part in clinics, seminars and brand parties; all part of the snow sports education process.

If You’re in the Snow Business, There’s No Other Place to Be

Whether you are already a part of the snow sports industry or are looking to join in, the SIA Snow Show is the one place that gathers all sectors of the snow sports market together from suppliers, sales reps, retailers, media, athletes and industry professionals. In four days, you can reach the entire market by connecting with the exhibitors and attendees of the SIA Show.

On-Snow Demo/Ski-Ride Fest

The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest, Feb. 1 + 2, 2016, in partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo. The industry gets together to experience first-hand the latest equipment for ski, snowboard, AT, backcountry, cross country and snowshoe. Ski and ride with your brand reps and the media for two days. We are in snow sports, now we get to do what we do best: be on snow!

  • February 1-2 - Copper Mountain Resort, CO - Alpine, Snowboard, AT, Backcountry
  • February 1-2 - Copper Mountain Resort, CO - Cross Country and Snowshoe


Customize your On-Snow Demo experience to fit your needs and your budget.

**Reminder** Demoing is only available to buyers and media.

Free Skiing & Riding

SIA and Colorado Ski Country USA (CSCUSA) will partner again for the 2016 SIA Snow Show giving your retailers the chance to "Ski/Ride the Best of Colorado!" All registered Show retailers receive three free lift ticket vouchers to use at CSCUSA Resorts after the SIA Snow Show, beginning Monday, February 1.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest