Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

The Industry Professional

SIA Snow Show Industry Professionals

Did You Know?

The SIA Snow Show gives you a competitive edge within the industry.

a curated view of snow sports

Under the massive roof of the Colorado Convention Center, thousands of brands are represented at the SIA Snow Show, many serving various snow sports disciplines. We’ve zoomed a sharp focus on several specialized categories featured at the show, assembling a category-specific curated overview. For each business segment you’ll find a list of industry statistics, show exhibits, special events and SIA attendee testimonials. Our aim is to provide you with an organized and detailed look at the most important categories in snow sports today and tomorrow.

Network with your industry peers

With nearly the entire snow sports industry in attendance, there isn’t a more networking and inspired environment where you can conduct business, generate new contacts, strengthen relationships and be a part of the industry.

get educated through osmosis

There’s no better education in the snow sports industry than the SIA Snow Show. Seeing all of the latest trends, innovations and products in one place gives you the ability to talk pure industry with your colleagues. You can also take part in clinics, seminars and brand parties; all part of the snow sports education process.

If You’re in the Snow Business, There’s No Other Place to Be

Whether you are already a part of the snow sports industry or are looking to join in, the SIA Snow Show is the one place that gathers all sectors of the snow sports market together from suppliers, sales reps, retailers, media, athletes and industry professionals. In four days, you can reach the entire market by connecting with the exhibitors and attendees of the SIA Show.

On-Snow Demo/Ski-Ride Fest

The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest, Feb. 1 + 2, 2016, in partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo. The industry gets together to experience first-hand the latest equipment for ski, snowboard, AT, backcountry, cross country and snowshoe. Ski and ride with your brand reps and the media for two days. We are in snow sports, now we get to do what we do best: be on snow!

  • February 1-2 - Copper Mountain Resort, CO - Alpine, Snowboard, AT, Backcountry
  • February 1-2 - Copper Mountain Resort, CO - Cross Country and Snowshoe


Customize your On-Snow Demo experience to fit your needs and your budget.

**Reminder** Demoing is only available to buyers and media.

Free Skiing & Riding

SIA and Colorado Ski Country USA (CSCUSA) will partner again for the 2016 SIA Snow Show giving your retailers the chance to "Ski/Ride the Best of Colorado!" All registered Show retailers receive three free lift ticket vouchers to use at CSCUSA Resorts after the SIA Snow Show, beginning Monday, February 1.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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