Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Snowboard- A Curated View

Curated View Snowboard

Quotes from the Show

  • I have been sitting down with national sales managers and talking about the excitement of snowboarding and my wife has been looking at all the clothing lines. We're trying to grow the sport.
    Billy Langlands, Darkside Snowboards, Killington, VT, 2013 SIA Retailer of the Year
  • “It’s a good vibe here at the SIA Snow Show and I’m stoked to see all of the new product. It seems like every time at the Snow Show is a great time!
    John Kiser, Evo, Seattle, WA
  • My goal here is to find see everybody, to see the big brands and to find the small and new different brands that we don’t see everywhere.
    Kim Walker, Outdoor Divas
  • “I think there has been a renewed enthusiasm in snowboarding with younger companies. Seeing their products and the direction they’re going – snowboarding is going strong.”
    Cory Llewelyn, Arkade Snowboarding, Salt Lake City, UT
  • “It’s great to test the snowboards on snow to understand what we’re buying. After suppliers explain the new tech at the Show, we can see if it works in real-life applications.”
    John Agnew, The Boarding Haus, Durango, CO
  • “I found the show to be super helpful, and I made acquaintance with some brand reps I didn't know before. I also loved that we got to go snowboard for a few days before the show!”
    Amy Schlinger, freelance writer
Snowboard brought out 7.4M participants. 80% of today’s snowboarders are under 35 years old and over 50% of them are between the ages of 18 and 34.

With more than 950 models on the market, which ones fit your shop? Start here. Over 98% of the supplier market share in snowboard is at the SIA Show. The mix of seeing total lines and colorways at the Show and then giving a test ride at the On-Snow Demo, gives your shop the purest edge.

The Exhibitor & Brand Directory Search

The SIA Snow Show has been the home for snowboard since 1989. On the Show Floor today, you’ll find more than 150 snowboard hardgoods, apparel and accessories brands. Preview the ones you found at the SIA Snow Show.

If you’re in snowboard, this curated section is for you.



Stats to help you shop smart to sell big (statistics are from the 2014/2015 SIA Snow Sports Retail Data produced by the NPD Group)

Updated End-of-Season Snowboard Stats 14/15

2016 Events Coming this Fall

  • Backcountry Experience - This curated exhibit highlights a collection of backcountry hardgoods and accessory products focusing on today’s variety of backcountry users in the marketplace. It features talks with backcountry experts and innovators.
  • Rental World/Backshop and Uniform Gallery - The latest in rental equipment, uniform and backshop.
  • Industry Intel
    • Snowboard Market Overview Seminar
    • The Wealthy Retailers Secrets to Cash-flow and Profit Seminar
    • The Wealthy Retailer Self-Assessment Seminar
    • How Learn to Ski and Snowboard Month/Bring a Friend Can Help Generate New Customers Seminar
    • Business of the Backcountry Seminar: Learn how to Up-level your store's branding by integrating free regional and online resources
  • Malakye’s Schmooz - Need a job, Need Staff? Last year’s job fair found positions in snow on the spot.
  • On-Snow Demo/Ski-Ride Fest - February 1 - February 2, Copper Mountain, CO      
  • The Guide - SIA and Transworld Business link up again for the checklist of your need to know in Snowboard at the Show. Available in print, iPad App and digital. 
  • TransWorld SNOWboarding Rider’s Poll Awards, Fillmore Auditorium, Denver.  
  • Industry + Intelligence, January 27

Included with Registration:

The ongoing support and input from SIA’s Snowboard and Backcountry Committees and the SIA Board of Directors help us work to purely and authentically represent the snowboard and backcountry categories at the SIA Snow Show and throughout the year.

  • SIA Board of Directors: 686 – Mike West, C3 – Bob Gundram, K2 Sports  – Tim Petrick and Kathy McGuire, Rome – Dan Sullivan, Rossignol – Ron Steele, Vans – Jared Bevens, Volcom – Dutch Schultz, Venture Snowboards – Lisa Branner
  • Snowboard Committee Members: 686 – Mike West, CaPiTA – Blu Montgomery, Dragon Alliance – Will Howard, High Cascades -  Kevin English, Electric Visual – Eric Crane, Flow – Anthony Scaturro, Mervin – Dan McNamara, Sierra Tahoe – Jon Rice, Snowboard Magazine -  Pat Bridges, Spy – Michael Marxx, Surf Side Sports -  Duke Edward, ThirtyTwo – Brian Cook, Vans – Jared Bevens
  • Retailer Advisory Committee Members: Alpine Shop – Lisa Hollenbeck, Cole Sport – Gary Cole, Christy Sports – Patrick O’Winter, Darkside Snowboards – Bill Langlands, Joe’s Ski Shop – Joe Rauscher, Outdoor Divas – Kim Walker, Satellite Board Shop – Raul Pinto, Ski Pro, Inc. – Jack Kannapel, Sturtevant’s Sports – Tracy Gibbons, Viking Ski Shop – Bob Olson, Willi’s Ski Shop – Greg Klein, Summit Ski and Snowboard – Ted Schiavoni

Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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