Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Ski- A Curated View

Quotes from the Show

  • “The cool thing about it being in Colorado is you can go out a couple days early and ski. It’s the biggest skiing event of the year. You can’t miss it.”
    Dylan Jones, Vice President, Ken Jones Ski Mart, Manchester, NH
  • “It was great to see what was out there in terms of boutique skis and snowboards, and very interesting to see generally what is happening in the industry!”
    Bex Wilkinson, Sales and PR, Big Wood Ski
  • “We love coming to SIA! It’s a great opportunity to show off our new stuff, to connect with our retailers and also to take a look at what the competition is doing, of course, for that knowledge.”
    Tom Winter, VP of Marketing, Liberty Skis
  • “As a whole, I think the industry has benefitted by the nature of this Show – we’re colleagues, collaborators, and we’re allies. Collectively, we need to work to grow this sport and the Show helps us do that.”
    Matt Sterbenz, Founder, 4FRNT
  • “The ski selection this year looks really, really good going into next year. It has moved up a notch where the different models are making more sense now I think.”
    Gary E. Cole, Cole Sport, Park City, UT

Alpine skiers represent the largest group of snow sports participants with 8.2M active skiers hitting the mountain in 2012/2013. The majority of alpine skiers fall between the ages of 18 and 44.

With more than 1,491 models of skis on themarket, how do you know you’re getting the right ones for your shop? Start here….The combination of seeing complete lines at the Show and then giving them a test drive at the On-Snow Demo, gives your shop the purest edge.

The Exhibitor & Brand Directory Search

“We attend the Show to get a head start on our preparations for the coming season.  The Show affords us the ability to gather all the information we need to begin the buying journey. It also allows us to converse with fellow retailers whom we normally would not be in contact with.  Our contemporaries can be a valuable pool of knowledge for trends and success stories.” – Todd Atkinson, Buchika’s Ski & Bike, Salem, NH

Major brands and first-timers have been launching the innovations drive our industry at the Snow Show for more than 50 years. Today, more than 99% of the supplier market share is represented at the SIA Show for Alpine, Freeski and Backcountry hardgoods, softgoods and accessories. Preview the ones you’ll find at the SIA Snow Show.  

With more than 1,491 models of skis on themarket, how do you know you’re getting the right ones for your shop? Start here….The combination of seeing complete lines at the Show and then giving them a test drive at the On-Snow Demo, gives your shop the purest edge.

If you’re looking for everything in ski, freeski and backcountry, the below is curated for you. 

Find an overview of the market with the SIA Alpine State of the Industry video:

 

Stats to help you shop smart to sell big (statistics are from the 2012/2013 Snow Sports Intelligence Reports).

Ski Participant Profile

Ski

What's Selling

Ski
View All Stats

Mid-West Region

  • 95-110mm Flat Skis up 16%
  • >110mm up 30%
  • <70mm Ski Systems up 8%
  • 95-110mm Ski Systems up 9%

Western Region

  • 95-110mm Flat Skis down 9%
  • >110mm Flat Skis down 32%
  • <70mm Ski Systems up 5%
  • 95-110mm Ski Systems down 30%

Northeast Region

  • 80-95mm Flat Skis down 1%
  • 95-110mm Flat Skis up 26%
  • 70-79mm Ski Systems down 7%
  • 80-95mm Ski Systems down 9%

Southern Region

  • 95-110mm Flat Skis up 64%
  • >110mm Flat Skis up 24%
  • 70-79mm Ski Systems down 12%
  • 80-95mm Ski Systems up 15%



Check Out the 2014 Show Events/Features

  • Backcountry Experience - This curated exhibit highlights a collection of backcountry hardgoods and accessory products focusing on today’s variety of backcountry users in the marketplace. It features talks with backcountry experts and innovators.
  • Doc DesRoches/USSA Award
  • Industry Ed
    • Stylesight F/W15 Color and Magatrends Seminar
    • Alpine Market Overview Seminar
  • Malakye’s Schmooza Palooza Need a job, Need Staff? Last year’s job fair found positions in snow on the spot. NEW day: Saturday, February 1
  • On-Snow Demo/Ski-Ride Fest - February 3 - February 4, Copper Mountain, CO.
  • Rental World/Backshop and Uniform Gallery Find the latest in rental equipment, uniform and backshop.   
  • Uphill/Downhill Challenge - Going on its 5th year, the Challenge adds healthy competition and endurance to the On-Snow Demo and supports the US Ski Mountaineering Association. 

Included with your Show Registration


The ongoing support and input from The SIA Board of Directors and Backcountry and Trade Show Committees help us work to purely and authentically represent the alpine, freeski and backcountry categories at the SIA Snow Show and throughout the year.

  • Board of Directors: Atomic/Amer Group – Mike Adams, Icelantic – Annelise Loevlie, K2 – Tim Petrick, Marker/Volkl – Mike Noonan, SCARPA North America – Kim Miller, and Tecnica USA – Peter Weaver
  • Trade Show Committee Members: Icelantic – Annelise Loevlie, Marker/Volkl – Geoff Curtis, Rossignol – Ron Steele, SCARPA North America– Kim Miller, LEKI USA, Inc. – Greg Wozer
  • Retailer Advisory Committee: Alpine Shop – Lisa Hollenbeck, Cole Sport – Gary Cole, Christy Sports – Patrick O’Winter, Joe’s Ski Shop – Joe Rauscher, Outdoor Divas – Kim Walker, Ski Pro, Inc. – Jack Kannapel, Sturtevant’s Sports – Tracy Gibbons, Viking Ski Shop – Bob Olson, Willi’s Ski Shop – Greg Klein

Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

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