As the snow kept falling, sales kept growing at retail and Nordic equipment sales finished the season up 15% in units and 14% in dollars with a total of $40.5 million in retail sales (US). Nordic had a good season in 2012/2013 bringing out 3.3M participants to the trails, 2013/2014 participation numbers will be released later this summer
Nordic hardgoods, softgoods and accessories are a major part of the Show with over 50 brands exhibiting each year, you’ll see all the latest in gear innovations. Seeing product is only the first step in knowing what’s right for your shop and your customers. Beyond the Show Floor, Nordic Brands and Buyers head to the industry’s only National On-Snow Nordic Demo. Held at Copper Mountain Resort, this year will bring together the Nordic community alongside the On-Snow Demo/Ski-Ride Fest.
Cross Country and Snowshoe are not just essential to the Snow Show, but to the entire industry. Their ease of access, health benefits and relatively low required skill level, make them a great entry point for those new to snow sports. SIA has made Nordic the cornerstone of its WinterTrails, a consumer program designed to grow participation. Winter Trails introduces new participants to snowshoeing and cross country at over 100 sites throughout the US.
If your shop stocks gear for the Nordic crowd, below is curated just for you.
Stats to help you shop smart to sell big (statistics are from the 2012/2013 Snow Sports Intelligence Report)