Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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Nordic- A Curated View

Quotes from the Snow

  • I concentrate a lot on Nordic, and there are a lot of really great new products out there. It’s a very strong business for us--it’s growing and it is great to see the enthusiasm.
    Spike Clayton, Skirack, Burlington, VT
  • “The conversations have been incredibly friendly; the only issue for me is that we ran out of product. For us it’s a great thing, it means the pipeline is clean of product!”
    Isaac Wilson, Nordic Product Category Manager, Salomon USA
  • "We have been taking orders, and for Nordic product in particular we’ve been writing a lot of orders — good business both for next year as well as the current season.
    Bill McSherry, Vice President, Elan
  • When we came out here we’re focusing on the brands that aren’t going to be at our local demo. I think it is probably one of the most important things to be educated in the gear. It is everyone together.
    Josh Bremer, Glacier Ski Shop, Glacier, WA
  • “The terrain was really great for testing. It is really great to be able to compare so much equipment side-by-side. Definitely worth coming!”
    Adam Jonson, Pioneer Ski and Board, Osseo, MN
  • I really enjoy the immediacy of being at the Nordic demo and the ambiance of being on the snow. You have to put the sales pitches and other business concerns to the backburner and just have fun.
    Phil Leeds, Skinny Skis, Inc., Jackson, WY

Nordic had a great season in 2013/2014 bringing out 4.3M participants to the trails. As the snow kept falling, sales kept growing at retail and Nordic equipment sales finished the season up 13% in units and 11% in dollars.

The Exhibitor & Brand Directory Search

Nordic hardgoods, softgoods and accessories are a major part of the Show with over 50 brands exhibiting each year, you’ll see all the latest in gear innovations. Seeing product is only the first step in knowing what’s right for your shop and your customers. Beyond the Show Floor, Nordic Brands and Buyers head to the industry’s only National On-Snow Nordic Demo. Held at Copper Mountain Resort, this year will bring together the Nordic community alongside the On-Snow Demo/Ski-Ride Fest.

Cross Country and Snowshoe are not just essential to the Snow Show, but to the entire industry. Their ease of access, health benefits and relatively low required skill level, make them a great entry point for those new to snow sports. SIA has made Nordic the cornerstone of its WinterTrails, a consumer program designed to grow participation. Winter Trails introduces new participants to snowshoeing and cross country at over 100 sites throughout the US.

If your shop stocks gear for the Nordic crowd, below is curated just for you.

The Guide


Find an overview of the market with the SIA Cross Country State of the Industry video:

Stats to help you shop smart to sell big (statistics are from the 2013/2014 Snow Sports Intelligence Report)

2015 Nordic Events/Features:

  • Nordic Center Discover an exclusive preview of apparel, equipment, accessories and technologies specific for the cross country and snowshoe experience while learning how to market, merchandise and sell the sports
  • The Backcountry Experience A curated, interactive exhibit focuses on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol.  
  • Nordic Demo - February 2 - February 3, 2015 at Copper Mountain, CO. 
  • Industry Ed.
    • Nordic Market Overview Seminar
    • Nordic State of the Industry Presentation and Reception at Nordic Demo
    • The Wealthy Retailers Secrets to Cash-flow and Profit Seminar
    • The Wealthy Retailer Self-Assessment Seminar
    • Business of the Backcountry Seminar: Learn how to Up-level your store's branding by integrating free regional and online resources
  • Industry + Intelligence, January 28

Included with your Show Registration

The ongoing support and input from the Trade Show Committee and Retail Advisory Committee who help us work to purely and authentically represent the Nordic categories at the SIA Snow Show and throughout the year.

  • Trade Show Committee Members: Atomic – Jenny Taylor, LEKI – Greg Wozer
  • Nordic Committee Members: Alpina – Gary Flemming, Atomic/Salomon – Isaac Wilson, Fischer – Rick Halling & Peter Ashley, Madshus – Van Brinkerhoff, Swix – Steve Poulin & Andy Caniff, Rossignol – Ryan Green, Whitewoods – Mike Messler, CCSAA – Chris Frado
  • Trade Show Committee Members: Rossignol – Ron Steele, LEKI USA – Greg Wozer
  • Retail Advisory Committee Members: Skirack – Spike Clayton, Skinny Skis, Inc. – Phil Leeds

Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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