Member-owned and industry-inspired, the SIA Snow Show is an annual canvas the industry comes to paint. 20,000 attendees unite annually at the Show to inspire and be inspired, setting the stage for the year to come. The mainstays, the visionaries, the yet-to-be-discovered—they all come to Denver to unveil innovations, exchange ideas, and write orders. If you’re in the snow industry, you’re with the snow industry—at the SIA Snow Show.
Nordic hardgoods, softgoods and accessories are a major part of the Show with over 50 brands exhibiting each year, you’ll see all the latest in gear innovations. Seeing product is only the first step in knowing what’s right for your shop and your customers. Beyond the Show Floor, Nordic Brands and Buyers head to the industry’s only National On-Snow Nordic Demo. Held at Devil’s Thumb Ranch, one of the nation’s premier Nordic resorts it draws 200 suppliers and buyers from across the country.
Cross Country and Snowshoe are not just essential to the Snow Show, but to the entire industry. Their ease of access, health benefits and relatively low required skill level, make them a great entry point for those new to snow sports. SIA has made Nordic the cornerstone of its WinterTrails, a consumer program designed to grow participation. Winter Trails introduces new participants to snowshoeing and cross country at over 100 sites throughout the US.
If your shop stocks gear for the Nordic crowd, below is curated just for you.
Stats to help you shop smart to sell big (statistics are from the 2011/2012 Season).