Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Nordic- A Curated View

Curated View Nordic Merchandise

Quotes from the Snow

  • I concentrate a lot on Nordic, and there are a lot of really great new products out there. It’s a very strong business for us--it’s growing and it is great to see the enthusiasm.
    Spike Clayton, Skirack, Burlington, VT
  • “The conversations have been incredibly friendly; the only issue for me is that we ran out of product. For us it’s a great thing, it means the pipeline is clean of product!”
    Isaac Wilson, Nordic Product Category Manager, Salomon USA
  • "We have been taking orders, and for Nordic product in particular we’ve been writing a lot of orders — good business both for next year as well as the current season.
    Bill McSherry, Vice President, Elan
  • When we came out here we’re focusing on the brands that aren’t going to be at our local demo. I think it is probably one of the most important things to be educated in the gear. It is everyone together.
    Josh Bremer, Glacier Ski Shop, Glacier, WA
  • “The terrain was really great for testing. It is really great to be able to compare so much equipment side-by-side. Definitely worth coming!”
    Adam Jonson, Pioneer Ski and Board, Osseo, MN
  • I really enjoy the immediacy of being at the Nordic demo and the ambiance of being on the snow. You have to put the sales pitches and other business concerns to the backburner and just have fun.
    Phil Leeds, Skinny Skis, Inc., Jackson, WY
Nordic has a great season bringing out 4.3M participants to the trails. As the snow kept falling, sales kept growing at retail and Nordic equipment sales finished the season up 13% in units and 11% in dollars.

Nordic hardgoods, softgoods and accessories are a major part of the Show with over 50 brands exhibiting each year, you’ll see all the latest in gear innovations. Seeing product is only the first step in knowing what’s right for your shop and your customers. Beyond the Show Floor, Nordic Brands and Buyers head to the industry’s only National On-Snow Nordic Demo. Held at Copper Mountain Resort, this year will bring together the Nordic community alongside the On-Snow Demo/Ski-Ride Fest.

Cross Country and Snowshoe are not just essential to the Snow Show, but to the entire industry. Their ease of access, health benefits and relatively low required skill level, make them a great entry point for those new to snow sports. SIA has made Nordic the cornerstone of its WinterTrails, a consumer program designed to grow participation. Winter Trails introduces new participants to snowshoeing and cross country at over 100 sites throughout the US.

The Exhibitor & Brand Directory Search



If your shop stocks gear for the Nordic crowd, below is curated just for you.

Stats to help you shop smart to sell big (statistics are from the 2013/2014 season). 2014/2015 Stats coming soon.

2016 Nordic Events/Features:

  • Nordic CenterNordic Center Discover an exclusive preview of apparel, equipment, accessories and technologies specific for the cross country and snowshoe experience while learning how to market, merchandise and sell the sports
  • The Backcountry Experience A curated, interactive exhibit focuses on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol.  
  • Nordic Demo - February 1 - February 2, 2015 at Copper Mountain, CO. 
  • Industry Intel
  • Industry + Intelligence, January 27

Included with your Show Registration:

The ongoing support and input from the Trade Show Committee and Retail Advisory Committee who help us work to purely and authentically represent the Nordic categories at the SIA Snow Show and throughout the year.

  • SIA Board of DirectorsK2 Sports  – Tim Petrick and Kathy McGuire, Rossignol – Ron Steele
  • Trade Show Committee Members: Atomic – Jenny Taylor, LEKI – Greg Wozer
  • Nordic Committee Members: Alpina – Gary Flemming, Atomic/Salomon – Isaac Wilson, Madshus – Chris McCullough, Swix – Steve Poulin, Rossignol – Ryan Green, Whitewoods – Mike Messler, CCSAA – Chris Frado
  • Retail Advisory Committee Members: Skirack – Spike Clayton, Skinny Skis, Inc. – Phil Leeds

Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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