In the 2012/2013 Season, 24% of skiers and 24% of riders took the path less traveled. As more people choose to explore, will your shop have the special equipment and gear to take advantage?
Be at the Snow Show and you will. The latest Freeride/Backcountry gear and accessories from the industry’s most visionary brands and more are all in one place, all for you.
As backcountry continues to grow, we, as an industry, need to become product and safety awareness experts for our customers. When they venture beyond bounds, the game changes and it’s our responsibility to make sure they are set up with the right gear and right knowledge. With this segment, there is a lot of specialized equipment and having an expert explain and demo it can go a long way.
The Backcountry Experience at the Snow Show focuses on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol. This was a chance for backcountry buyers and media to see AT/Backcountry products and splitboards, along with beacons, poles, probes, shovels, skins, backpacks and airbags all in one place.
Knowledge and product go hand in hand in the backcountry. The BC Experience is designed to help you position your shop as the go-to spot for backcountry.
Backcountry is a core and growing part of the snow sports industry. SIA looks to members to help guide and shape this category for the shop, rep and consumer.
- SIA Board Members:
Marker/Volkl USA – Mike Noonan, SCARPA North America – Kim Miller
- Backcountry Committee Members: Avalanche Ski Company – Ian Reid, Backcountry Access – Bruce Edgerly, Backcountry Magazine – Jon Howard, Black Diamond Equipment – Roch Horton, Bentgate – Greg Floyd, Colorado Avalanche Information Center – Brian Lazer, Deuter/Ortovox USA – Tom Mason, Dynafit – Chris Sword, H2O Guides – Dean Cummings, K2 – Mike Hattrup, Never Summer – Vince Sanders, Outdoor Research – Charlie Lozner, REI – Rick Meade
If you want to stock your shop for no limits treks, read on for a curated view of the Backcountry segment at the SIA Snow Show.
Stats to help you shop smart to sell big (statistics are from the 2012/2013 Snow Sports Market Intelligence Reports).