In the 2013/2014 Season, 35% of skiers and 44% of riders took the path less traveled. As more people choose to explore, will your shop have the special equipment and gear to take advantage?
Be at the Snow Show and you will. The latest Freeride/Backcountry gear and accessories from the industry’s most visionary brands and more are all in one place, all for you.
As backcountry continues to grow, we, as an industry, need to become product and safety awareness experts for our customers. When they venture beyond bounds, the game changes and it’s our responsibility to make sure they are set up with the right gear and right knowledge. With this segment, there is a lot of specialized equipment and having an expert explain and demo it can go a long way.
The Backcountry Experience was the industry launch of the Backcountry Starts Here campaign where retailers, reps and the media can learned more from the American Institute for Avalanche Research and Education (AIARE) professionals, athletes and guides including Chris Davenport, Lynsey Dyer and Jeremy Jones. Each day, Backcountry Experience hosted retail clinics, panel discussions, happy hours with the pros, in addition to supporting content structured around the basics of the Backcountry Starts Here campaign. Whether you are a longtime backcountry enthusiast or are starting this season, we enjoyed having you at the Backcountry Experience!
Knowledge and product go hand in hand in the backcountry. The BC Experience is designed to help you position your shop as the go-to spot for backcountry.
Backcountry is a core and growing part of the snow sports industry. SIA looks to members to help guide and shape this category for the shop, rep and consumer.
SIA Backcountry Retail Kit
With more than 6 Million skiers and riders exploring backcountry, the future growth of this category is being built by today’s alpine ski and snowboard shops. Learn what it takes to grow the backcountry category in your shop.
Download the SIA Backcountry Retailer Kit Here.
SIA Board Members: Patagonia - Tyler LaMotte, SCARPA North America – Kim Miller
Backcountry Committee Members: Apex – Ian Reid, Backcountry Access – Bruce Edgerly, Black Diamond Equipment – Roch Horton, Bent Gate Mountaineering – Greg Floyd, Deuter/Ortovox USA – Tom Mason, Dynafit – Chris Sword, H2O Guides – Dean Cummings, K2 – Mike Hattrup, Marker-Volkl - Greg Grip, Never Summer – Vince Sanders, Outdoor Research – Charlie Lozner, REI – Rick Meade, Sportiva - JD Degenhardt
If you want to stock your shop for no limits treks, read on for a curated view of the Backcountry segment at the SIA Snow Show.