In the 2011/2012 Season, 5 million skiers and riders took the path less traveled. As more people choose to explore, will your shop have the special equipment and gear to take advantage?
Be at the Snow Show and you will. The latest Freeride/Backcountry gear and accessories from the industry’s most visionary brands and more are all in one place, all for you.
As backcountry continues to grow, we, as an industry, need to become product and safety awareness experts for our customers. When they venture beyond bounds, the game changes and it’s our responsibility to make sure they are set up with the right gear and right knowledge. With this segment, there is a lot of specialized equipment and having an expert explain and demo it can go a long way.
The Backcountry Experience at the Snow Show focused on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol. This was a chance for backcountry buyers and media to see AT/Backcountry products and splitboards, along with beacons, poles, probes, shovels, skins, backpacks and airbags all in one place.
Knowledge and product go hand in hand in the backcountry. The BC Experience is designed to help you position your shop as the go to spot for backcountry.
Backcountry is a core and growing part of the snow sports industry. SIA looks to members to help guide and shape this category for the shop, rep and consumer.
SIA Board and Backcountry Committee members include; Backcountry Access, Backcountry Accessories, Black Diamond Equipment, Bonnier Corp., CO Avalanche Info Center, H2O-G, Backcountryworkshop.com, Backcountry Magazine, Jones Snowboards, K2, LaSportiva, Liberty Mountain, Marker USA, Mountain Approach, Never Summer, Ortovox, Outdoor Research, Patagonia, Piepes, Recco, Scarpa, Utah Avalanche Center and Venture Snowboards
If you want to stock your shop for no limits treks, read on for a curated view of the Backcountry segment at the Snow Show.
Stats to help you shop smart to sell big (statistics are from the 2011/2012 Season).