Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Backcountry- A Curated View

Curated View Backcountry

Quotes from the Show

  • “I applaud SIA for putting the Backcountry Panel together. The committee has been really good in addressing the different ways that we can help. I’d definitely say a lot of progress has been made in past year.”
    Mike Hattrup, Owner, H2O Outdoor Gear
  • “SIA has been a great partner from the get-go. If we want to make a real difference, we need the support of the entire industry behind us.”
    Jeremy Jones, Protect Our Winters
  • “I thought that the ski selection this year looks really, really good going into next year.”
    Gary E. Cole, Cole Sport, Park City, UT
  • “SIA has been doing an amazing job. You see the growth in it, and trying to understand the category more and have collaboration between the brands is tremendous.”
    David Grissom, Sales and Marketing Manager, Voile
35% of skiers and 44% of riders take the path less traveled. As more people choose to explore, will your shop have the special equipment and gear to take advantage?


The Exhibitor & Brand Directory Search

Be at the Snow Show and you will. The latest Freeride/Backcountry gear and accessories from the industry’s most visionary brands and more are all in one place, all for you.

As backcountry continues to grow, we, as an industry, need to become product and safety awareness experts for our customers. When they venture beyond bounds, the game changes and it’s our responsibility to make sure they are set up with the right gear and right knowledge. With this segment, there is a lot of specialized equipment and having an expert explain and demo it can go a long way.

The Backcountry Experience was the industry launch of the Backcountry Starts Here campaign where retailers, reps and the media can learned more from the American Institute for Avalanche Research and Education (AIARE) professionals, athletes and guides including Chris Davenport, Lynsey Dyer and Jeremy Jones. Each day, Backcountry Experience hosted retail clinics, panel discussions, happy hours with the pros, in addition to supporting content structured around the basics of the Backcountry Starts Here campaign. Whether you are a longtime backcountry enthusiast or are starting this season, we enjoyed having you at the Backcountry Experience!

Knowledge and product go hand in hand in the backcountry. The BC Experience is designed to help you position your shop as the go-to spot for backcountry.

Backcountry is a core and growing part of the snow sports industry. SIA looks to members to help guide and shape this category for the shop, rep and consumer.

SIA Backcountry Retail Kit

With more than 6 Million skiers and riders exploring backcountry, the future growth of this category is being built by today’s alpine ski and snowboard shops. Learn what it takes to grow the backcountry category in your shop.

Download the SIA Backcountry Retailer Kit Here.

  • SIA Board Members: K2 Sports – Tim Petrick and Kathy McGuire, Rossignol – Ron Steele, SCARPA North America – Kim Miller
  • Backcountry Committee Members: Apex – Ian Reid, Backcountry Access – Bruce Edgerly, Bent Gate Mountaineering – Greg Floyd, Deuter/Ortovox USA – Tom Mason, Dynafit – Chris Sword, H2O Guides – Dean Cummings, K2 Sports – Mike Hattrup, Marker-Volkl -  Greg Grip, Never Summer – Vince Sanders, Outdoor Research – Charlie Lozner, REI – Rick Meade, Sportiva -  JD Degenhardt

  • If you want to stock your shop for no limits treks, read on for a curated view of the Backcountry segment at the SIA Snow Show.

    Backcountry Participant Profile

    Backcountry Participant Profile

    What's Selling

    What's Selling

    Backcountry Experience

    We're honored to partner with AIRE, Backcountry Starts Here and Project Zero.

    AIARE   .Backcountry Starts Here   .Project Zero

    Check Out the 2016 Backcountry Events/Features:

    Included with your Show Registration

    Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

    As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.
    "The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
    "For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
    "It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
    "This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
    "From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
    "This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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