Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Snow Expert Program

When you registered for the SIA Snow Show you are made an investment to ensure your shop stocks the latest equipment, accessories and apparel. And you know at the Show that you learned about emerging industry trends so you can give your customers all the advice and information they need. And you know that the time and money you spent attending the SIA Snow Show will make yours a better shop than the one down the street.

But do your customers know any of this?

SIA has a way you can let them know you are their “go-to” shop for all things snow, and that’s why they need to come to you for their future purchases.

When you registered and attended the SIA Snow Show, you were automatically enrolled in our Snow Expert Program. It’s free and easy to participate, and includes a range of marketing support materials all designed to give you a competitive edge by announcing your status as the local “Snow Expert.”

Five Simple Steps to Snow Expertise

  1. Register and Attend the Snow Show and you’re automatically enrolled and your shop will be highlighted in our retailer database.
  2. Brand yourself a Snow Expert and download* the “Snow Expert” seal and web copy and place them on your site. Add the seal to your marketing materials to help brand yourself an Official “Snow Expert.” *available after the 2015 SIA Snow Show
  3. Print staff talking points and meet with staff to explain the program and how they can use it to increase sales.
  4. Throughout the year, use the marketing materials here on SIAsnowshow.com to identify your shop as a “Snow Expert”.
  5. Let your customers know that you are a Snow Expert, and how that benefits them.  

Marketing Support Materials

  • Retailer Database Recognition – We highlight your store name as a recognized Snow Expert in our retailer database, Snowlink.com and Facebook.com/Snowlink
  • The Expert Seal – Will be included in your Snow Show badge mailing or in a post-Show mailing. Post it in your shop, on your window. Also, download the Show Expert web seal and post it on your website or include it in your marketing materials, like print ads and postcards. Registered Show attendees will receive an email containing the link to download the Snow Expert web seal after the SIA Show.
  • Staff Talking Points – Print and share the Snow Show talking points with your staff so they can tell customers about how your trip to Snow Show will make you a Snow Expert.
  • Snow Show Web Copy – Add copy to your site that explains the value of your trip to the Snow Show to your customers.
  • Social Media – Promote your “Snow Expert” status on Facebook and Twitter by sending updates from the Show. Post pictures of you and your staff checking out new trends and updates about what you’ve seen and what you’ll be bringing back to the shop.     

Congratulations! Your shop is now an Official Snow Expert!

Please contact Lindsey Auer at SIA with any questions or if you did not receive your Snow Expert decal in your badge mailing or after the Show. LAuer@snowsports.org.

*After attending the SIA Snow Show, you will receive the Snow Expert seal for your marketing materials and website posting.

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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