Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel Accessories / Goggles
All Resort Furnishings, Ltd Booth: 2490
Contact: Jeff Hume
Email: allresortfurnishings@gmail.com
Website: www.AllResortFurnishings.com
Description: Simplifies retail merchandising and maximizes customer impact
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Toboggan Display Rack celebrates the history of the vintage ski era with the classic look and style of a bygone era.
  2. What's the story behind the new product? How did it evolve? Read More
    Remembering all the neighborhood kids piling on to one sled with excitement and anticipation of speed and laughter creating lifelong memories of fond Winter days. The Toboggan Display Rack was inspired by this excitement & fond memories that turned us into snow sport lovers. Our products aim to bring these warm memories into your home.
  3. What are 3 personality traits you attribute to your brand? Read More
    Stylish, Sexy, and Historic
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    All Resort Furnishings Booth #2490 Vintage Style A La Mode for your home
ELECTRIC Booth: 2957
Contact: Lorena Kops
Email: Lorena@electriccalifornia.com
Website: http://www.electriccalifornia.com
Description: SIMPLE.SEALED. SOLID
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    ELECTRIC'S patent pending Press Seal technology is unlike any other lens interface system on the market. No magnets, levers or gimmicks. The lens rim and frame channel design allow for 360° seal, keeping out snow, wind and ice… SIMPLE, SEALED, SOLID.
  2. What's the story behind the new product? How did it evolve? Read More
    Built on a function first design ethos, ELECTRIC has gone on to produce some of the most iconic and widely used snow goggles in the market. Driven by a passion for quality, style and function, founder and inspired eyewear designer Kip Arnette continues to push ELECTRIC’s level of innovation with each new release.
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    SIMPLE, SEALED, SOLID - ELECTRIC'S patent pending Press Seal technology is unlike any other lens interface system on the market. No magnets, levers or gimmicks.
Jonathan Paul Fitovers Eyewear Booth: BR313
Contact: Brian DeFrees
Email: b.defrees@jpeyewear.com
Website: http://www.jonathan-paul.com
Description: For many people who wear prescription glasses, Jonathan Paul® Fitovers have been the number one trusted fitover sunglass brand for over 20 years. Some people are not suited for contact lenses due to irritation, other discomforts or inconveniences caused by them. Sunglasses that fit over glasses are preferred by many eyeglass wearers over alternate sun solutions such as prescription sunglasses, clip-ons, and photo chromatic lenses. Jonathan Paul® Fitovers are sunglasses that are designed to fit comfortably and “directly over” your prescription glasses. Wrap around in design, means protecting your eyes from the sun and it appear as though you are wearing only sunglasses. With 44 frame colors, 25 styles, and 8 lens colors, there are over 150 Jonathan Paul fitover sunglasses to choose from. Recently adding 35 new styles with polarized polycarbonate color mirror lenses, Jonathan Paul® Fitovers Eyewear™ now feature high definition, durable polycarbonate lenses in 6 colors, four of which are brand new mirror lenses. Polycarbonate Mirror Lens Collection by Jonathan Paul® features: • Optically correct with 100% UVA/UVB protection • 4 colors: purple, gold, blue, green • Exceptionally durable polycarbonate material • Polarization is perfect for water, snow, and ice sports’ high-glare from the sun • Designed in unique, bright colors to match winter sporting gear All Jonathan Paul Fitovers™ Sunglasses are unisex and made to wear over any and all prescription frames.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Jonathan Paul Fitovers are THE sunwear solution for those who ski and snowboard while wearing their prescription glasses. Polarized polycarbobnate mirror lenses greatly reduce glare, enhance contrast and sharpen details. An alternative to Goggles, they appear like normal sunglasses on your face (hiding your glasses) and won't fog up while going down the hill.
  2. What's the story behind the new product? How did it evolve? Read More
    With a focus on comfort, quality, and visual performance, Jonathan Paul® Fitovers Eyewear™ originated in 1993 as a solution to the intense Australian sun. For over 20 years jonathan Paul has established themselves as the innovative market leader in the evolution of style and performance of sunglasses designed to fit over prescription eyewear. With the introduction of Polarized Polycarbonate mirror lenses in 2015, Jonathan Paul is ready to bring the same quality and innovation to the winter markets that brought them overwhelming success in summer weather.
  3. What are 3 personality traits you attribute to your brand? Read More
    Stylish - 25 shapes/styles in over 40 colors High-Quality - Impact Resistant, smudge and scratch resistant Practical - Light weight, they fit over any and all types of glasses comfortably
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Jonathan Paul Fitovers are THE sunwear solution for those who ski and snowboard while wearing their prescription glasses.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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