Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO
Registration will open in October

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel Accessories / Goggles
B. Robinson Booth: 2146
Contact: Robyn Davies
Email: rdavies@brobinson.com
Website: revo.com
Description: The goggle collection features the Revo Light Management System and the Revo Ice Master Lens. A polarized, photochromatic lens with Digital Polarized Plus technology, it’s the first lens to block glare but allows full terrain recognition and does not hinder viewing of gauges, watches, devices, etc. The collection includes 5 frames and 3 lens colors.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Revo Ice Master Lens features Digital Polarized Plus technology and is the only lens on the slopes that blocks glare but allows full terrain recognition and does not hinder viewing of gauges, watches, devices, etc.
  2. What's the story behind the new product? How did it evolve? Read More
    Revo has a long and storied history of innovation and technology in ski goggles. Designed to bring the Revo heritage lens technology to the slopes, the goggle collection combines signature Revo mirrors, unique frame and strap design and a revolutionary dual lens combination of photochramatic polarized protection and performance.
  3. What are 3 personality traits you attribute to your brand? Read More
    Technology: Revo has over 30 years of NASA technology built into every frame. Social Responsibility: When you buy Revo sunglasses, Revo donates $10 a pair to help those fighting for their sight. Style: extensive men's and women's collection.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Innovation with purpose. The leader in lens technology, Revo has partnered with #Bono to support @BrienHolden. #BuyVisionGiveSight.
Native Eyewear Booth: tbd
Contact: Kate Heckman
Email: KHECKMAN@NATIVEYEWEAR.COM
Website: www.nativeyewear.com
Description: A brand new goggle line designed with the backcountry adventurer in mind.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    In response to growth in backcountry participation, Native saw a need for goggles with tech tailored to this specific user.
  2. What's the story behind the new product? How did it evolve? Read More
    Native Eyewear sets users up to have their best adventure. We've done that for almost two decades with our sunglasses and now we're taking on snowy endeavors.
  3. What are 3 personality traits you attribute to your brand? Read More
    Spontaneous, versatile, humble
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Native goggles. Primed for backcountry adventure. Coming 2016.
Native Eyewear Booth: 2542
Contact: Stefanie Walters
Email: stefanie.walters@wildrockpr.com
Website: https://nativeyewear.com/
Description: Snow goggles designed specifically for the backcountry consumer.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Native goggles are designed for the needs of the backcountry consumer, upping the ante for anti-fog, fit and lens technology. Its all-new lens technology re-writes the story of the relationship between polarization and snow gear, offering a visual experience unlike anything on the market.
  2. What's the story behind the new product? How did it evolve? Read More
    Aiming to serve our consumer, we researched how they’re engaging with winter conditions and how backcountry terrain presents unique gear needs. We then created prototype after prototype, testing them in backcountry conditions here in CO, refining the details as opportunities came up.
  3. What are 3 personality traits you attribute to your brand? Read More
    Adventurous, Communal, Humble
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Introducing a line of backcountry goggles new to the market, @nativeyewear engineered a lens offering a visual experience unlike any other.
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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