Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel Accessories / Goggles
ELECTRIC Booth: 2957
Contact: Lorena Kops
Email: Lorena@electriccalifornia.com
Website: http://www.electriccalifornia.com
Description: SIMPLE.SEALED. SOLID
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    ELECTRIC'S patent pending press seal technology is unlike any other lens interface system on the market. No magnets, levers or gimmicks. The lens rim and frame channel design allow for 360° seal, keeping out snow and ice… SIMPLE, SEALED, SOLID.
  2. What's the story behind the new product? How did it evolve? Read More
    Built on a function first design ethos, ELECTRIC has gone on to produce some of the most iconic and widely used snow goggles in the market. Driven by a passion for quality, style and function, founder and inspired eyewear designer Kip Arnette continues to push ELECTRIC’s level of innovation with each new release.
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    SIMPLE, SEALED, SOLID - ELECTRIC'S patent pending press seal technology is unlike any other lens interface system on the market. No magnets, levers or gimmicks.
Ripclear Booth: 1170
Contact: Zach Hines
Email: zach@ripclear.com
Website: Https://Ripclear.com
Description: Why keep buying new goggle lenses when you can protect the lens you already have? Our Ripclear goggle lens protector films are manufactured to ensure you receive the highest performing product we can deliver. Ripclear’s universal shape works with any lens, cylindrical or spherical, to ensure your vision is optically clear and protected from wear and tear. Tested in the most extreme conditions, we can promise you that your goggle lenses will be protected from the damage riders of every experience level encounter on and off the mountain. The Ripclear team has worked very hard to create the very first universal ski and snowboard goggle lens protector, we got you covered!
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Ripclear invented a goggle lens protector that keeps your goggle lens pristine for longer. A protective layer that is so thin and transparent you can't see it, yet it is strong enough to shield your lenses from the scratches that constantly occur.
  2. What's the story behind the new product? How did it evolve? Read More
    We’re ski/snowboard shredders, like you! Ripclear Lens Protectors were invented because two friends (Zach & Ryan) faced a constant problem: lens rash. Having replaced a number of lenses while riding on Mt. Bachelor we found the answer: Ripclear!
  3. What are 3 personality traits you attribute to your brand? Read More
    All out shredding anywhere anytime! Passion for the outdoors! Preparation with all weather protection!
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Say goodbye to goggle lens scratches with Ripclear goggle lens protectors! https://Ripclear.com #Ripclear #SIA15 via @RipclearUSA
SPY Booth: 2651
Contact: Maddy Isbell
Email: misbell@spyoptic.com
Website: www.spyoptic.com
Description: The all-new Quick Draw™ lens change system puts the midsize Ace at the top of the deck. In volatile conditions, easily slot the free bonus lens into place and quickly return to action without losing to Mother Nature’s wicked ways. The Ace is built from flexible polyurethane and features the Quick Draw™ lens change system, Scoop® ventilation system, anti-fog injected cylindrical dual-lens with anti-scratch protection, a free bonus lens, triple-layer Isotron™ face foam with moisture-wicking Dri-Force™ fleece, silicone-ribbed strap, 100% UV protection, and is helmet compatible with the most popular helmets on the planet.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Ace gives the consumer a premium product with features and benefits at a price point that has never been offered before. The combination of a quick change lens system, the Happy Lens and a modern look put the Ace at the top of the deck.
  2. What's the story behind the new product? How did it evolve? Read More
    The Ace evolved from taking a look at what’s on the market and the price point window. We realized there is an opportunity to own a price point while still being innovative in an unusual and fun way.
  3. What are 3 personality traits you attribute to your brand? Read More
    Happy, irreverent and unusual.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    The combination of a quick change lens system, #HappyLens and a modern look put the new @spyoptic Ace snow goggle at the top of the deck.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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