Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel Accessories / Socks/Footwear
Darn Tough Vermont Booth: 2200
Contact: Bethany Mousseau
Email: bethany@momentummediapr.com
Website: www.darntough.com
Description: Darn Tough Vermont’s celebrated comfort and fit hit the slopes with new ski socks for the ladies, featuring a fresh new Southwest design. Made with Merino wool so temperature stays regulated and warmth is kept close, you’ll definitely want to show these socks off during après. Made in Vermont and always guaranteed for life.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
  2. What's the story behind the new product? How did it evolve? Read More
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
Kamik Booth: 1048
Contact: Erica Paton
Email: epaton@litzkypr.com
Website: http://www.kamik.com
Description: The Heritage 1898 Collection is tribute to Kamik’s more than 115 years of expertise. Combining Kamik’s long history of craftsmanship with updated technologies, materials and manufacturing techniques, the Heritage 1898 collection delivers durable and stylish winter boots for the modern consumer.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Heritage 1898 Collection from Kamik delivers durable and stylish winter boots for men and women perfect for all apres-ski activities. The collection includes domestically made styles manufactured in factories exercising sustainable practices.
  2. What's the story behind the new product? How did it evolve? Read More
    The Heritage 1898 Collection is a tribute to Kamik's rich history, expertise, and craftsmanship featuring updated technologies, materials and manufacturing techniques Kamik has honed throughout the past 118 years.
  3. What are 3 personality traits you attribute to your brand? Read More
    Kamik is a family owned and operated company, allowing a shared vision that is passed down from generation to generation. It's a vision of quality for the Kamik brand that includes constant improvement to its products, a strong respect for the environment and a great respect for all employees. Commitment, respect, and sustainability. This is Kamik's legacy.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Kamik's new Heritage 1898 Collection, a tribute to the company's more than 115 years of expertise, will be on display at SIA booth #1048
Point6, LLC Booth: 1530
Contact: Stacia Betley
Email: stacia@point6.com
Website: http://www.point6.com/
Description: Nordic- Emerald, extra light, crew in stone/blue
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Point6 merino wool ski, nordic and snowboard socks will continue to set the bar at the highest level. Our socks are extremely durable and made to the highest standard. We are designing socks for hard driving snow sport enthusiasts. Our team lives in the mountains and we are all snowboarders and skiers who put our products to the test first hand. All of our socks are made with compact spun merino wool to ensure durability, breathability and lasting comfort.
  2. What's the story behind the new product? How did it evolve? Read More
    Point6 introduces a new nordic ski sock collection for Fall Winter 2016. This line offers innovative sport specific cushioning for the best performance for nordic adventures. This collection was designed for optimal comfort in cross country and skate boots, all in a bright, bold color palette.
  3. What are 3 personality traits you attribute to your brand? Read More
    Point6 makes socks that last for the long haul and we rarely see socks coming back as our return rate is .0001 of a percent of sales. We also offer a lifetime guarantee, but consumer awareness goes beyond the warranty, outdoor enthusiasts expect their gear to last in the harshest conditions! The industry continues to focus more on sustainability. Point6 is dedicated to the lifecycle of their products. From sourcing their wool directly from ranchers in New Zealand, making their socks in the USA and recycling the sock at the end of its life, they are constantly working on improving and understanding merino wool processes. Point6 is a family-owned company who treats all employees and partners as unique and valuable members of it’s tribe. Peter and Patty Duke created a merino wool revolution in the outdoor industry a few decades ago and changed the perception of what performance fibers could be. Peter and Patty continue their tradition of running an independently-owned and operated business that cares for employees and partners with respect and dignity. Point6 is made up of independent thinkers who focus on people before profits.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Point6 continues to make durable merino wool socks with sport specific cushioning, always made in the USA with a lifetime guarantee.
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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