Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel Accessories / Socks/Footwear
2XU Booth: 846
Contact: Chris Sinkovich
Email: chris.sinkovich@2xuusa.com
Website: www.2XU.com
Description: 2XU’s Thermal Compression Base Layer Collection is the ideal performance wear for snow sports. Offering the same warmth characteristics of traditional base layers with the added performance and recovery benefits of medical grade compression!
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Up until now, traditional base layers have focused primarily on warmth. 2XU's Thermal Base Layers are designed to do more by enhancing performance and recovery for snow athletes that will allow the to train harder, perform better and recover faster!
  2. What's the story behind the new product? How did it evolve? Read More
    Athletes of all types and sports have discovered the benefits of utilizing compression during training, competition and recovery. It was only a matter of time when snow athletes found the same application for compression for their sports.
  3. What are 3 personality traits you attribute to your brand? Read More
    Technically innovate features World-class design and construction Designed for athletes, by athletes
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Visit 2XU at SIA booth 846 to see the revolutionary Thermal Compression Base Layers - warmth, performance, recovery!
Alpine ThermaCELL Booth: 4660
Contact: Tom Ball
Email: tom@tsbtravelcompany.com
Website: www.alpinethermacell.com
Description: Alpine ThermaCELL Heated Insoles are engineered to keep your feet warm, not hot, to avoid sweating and freezing. They are wireless, rechargeable AND TRANSFERABLE! From one boot/shoe to another! Remote controlled heat for your feet. THEY JUST WORK!
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Remote-Controlled Heat for your feet! Great for any cold weather activities. These units are transferable from one shoe/boot to another! They just work!
  2. What's the story behind the new product? How did it evolve? Read More
    Nobody likes cold feet! Superior radio controlled system that provides reliable heat and heat adjustments to the insoles of boots and shoes for a variety of outdoor environments.
  3. What are 3 personality traits you attribute to your brand? Read More
    Comfort Engineering Cost
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    ThermaCELL Heated Insoles. Wireless and Rechargeable. Nobody likes cold feet and this product- just works!
DAKINE Booth: 2557
Contact: Jake Williams
Email: Jakew@dakine.com
Website: www.dakine.com
Description: The Balkan Jacket features 2L Gore-Tex exterior; PrimaLoft ONE insulation for superior warmth; helmet compatible hood with bonded brim; collar venting system; Napoleon pocket with phone tether system; fully taped seams; and designated gear pockets.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Primarily by it's versatility. Dakine is one of a few brands that competes successfully in both the ski and snowboard markets. Having a functional jacket for both Eric Pollard and J-Rob (Jason Robinson) enables retailers to target a broader audience.
  2. What's the story behind the new product? How did it evolve? Read More
    The Balkan Jacket is a result of expanding our partnership with WL Gore from glove inserts to technical outerwear laminates. Dakine partnered with Chris Copley of Select Design to build a premium Gore-Tex jacket for varying conditions and terrain.
  3. What are 3 personality traits you attribute to your brand? Read More
    Dakine is an athlete-driven, Pacific Northwest company that designs and produces a cohesive collection of high quality products built to make your day (on or off the hill) more fun.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Dakine designs technical, high quality, athlete-driven gear. The new Gore-Tex Balkan Jacket launches in winter 2015.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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