Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO
Registration will open in October

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel Accessories / Headwear
Bergans of Norway Booth: 721
Contact: Keith Patterson
Email: keith.patterson@bergans.com
Website: www.bergans.com
Description: The Kongsberg is a four-way stretch softshell jacket insulated with PrimaLoft® Gold Insulation Active. Designed to provide warmth and great freedom of movement for alpine skiing, it also features articulated elbows, tailored sleeve closures with internal elastic cuffs, extended back, fixed hood customized for helmets, underarm zip vents, and arm, chest and sleeve pockets. Great ski jacket on the hill, with low-key after skiing lifestyle look for in the lodge or around town. All of the fabrics and insulation used in the Kongsberg are bluesign® approved. MSRP: $239.00
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Skiers are looking for more value from their clothing, especially with premium level products. They want it to perform at a high level, look good on the slopes and be a piece they can use in their everyday lives as well.
  2. What's the story behind the new product? How did it evolve? Read More
    Soft shell fabric is breathable, stretches providing freedom of movement, and when made into a jacket insulated with PrimaLoft® Gold Insulation Active the result is a very versatile jacket.
  3. What are 3 personality traits you attribute to your brand? Read More
    1. Passionate about being outside. 2. Genuine with more than a century of experience, and 3. Proud, but not in a chest beating way, about the products we produce.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    100+ years of design went into @BergansUSA Kongsberg soft shell jacket insulated with PrimaLoft® Gold Insulation Active. Perfect for skiers.
Faction Skis Booth: 4145
Contact: Jesse Ambrogi-Yanson
Email: jesse@factionskis.com
Website: http://www.factionskis.com
Description: A ski collection that’s become as legendary as it’s namesake, the multi-award winning Candide Thovex Signature Series has been updated for Faction’s 10th winter on the mountain, this 16/17 season. More durable, more versatile, even more fun, the Candide Thovex series continues to push the boundaries of where a ski can take you.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    From the most durable freestyle and all-mountain skis to the lightest weight freeride and backcountry freestyle skis, this collection rises up to the ever-changing expectations of consumers by incorporating new technology to go beyond the norm and create the best skis out there.
  2. What's the story behind the new product? How did it evolve? Read More
    The CT series changes year on year to meet the demands of the legendary Frenchman. His ski of choice, the 4.0, has been upgraded with technologies such as transition zone technology and multi-radius sidecuts – all to create consistent landings, smoother turns and more fun on the mountain.
  3. What are 3 personality traits you attribute to your brand? Read More
    Through technology, design and quality products, Faction aims to provide you with tools of escape, so you can get out there and push the boundaries of where skis and outerwear can take you.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
Giro Sport Design Booth: 3649
Contact: Tory Hayssen
Email: vhayssen@gmail.com
Website: http://www.giro.com/us_en/
Description: The all-new Zone MIPS features an innovative Hybrid Construction blending a durable ventilated Hard Shell upper with an In-Mold Construction lower shell. Additional sidewalls add protection and style. Zone MIPS is packed with amenities including the new In Form 2 Fit System, a quick-fit Vertical Tuning adjustment system for proper helmet positioning, MIPS technology, fully adjustable venting, an integrated POV camera mount, and Fidlock® magnetic buckle closure.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Zone MIPS (unisex) and Strata MIPS (Womens), coming in at $200, are new full featured helmets that will satisfy the most demanding riders. These helmets have a hybrid hard shell and in-molded construction, which allows us to achieve a light weight helmet without compromising cosmetic durability. The top of the helmet is made out of a hard shell construction, which will prevent scratches and dents when carrying the helmet around, or laying it on a table or on the ground. Additionally, this allows us to integrate a very stealth and user friendly break away POV camera mount: you will simply be able to snap it in and out of a slot attached to the hard shell part of the helmet. Easy to do with your gloves on. The rest of the helmet is in-molded, which allows us to achieve a light weight.
  2. What's the story behind the new product? How did it evolve? Read More
    SCIENCE AND SOUL. It’s about creating new ideas that enhance the ride. It has been the foundation for what we do throughout Giro Sport Design’s 30-year history. It’s the combination of the design and R&D that happens inside our Santa Cruz headquarters and the real life riding experiences (and revelations) that come with every new day in the mountains. Science and Soul come together to translate the pure human experience with the engines of science, math and technology. Through this process, we evolve and improve the connection between the riders and the ride. The results reveal themselves in the 2017 Giro Snow product line in the form of forward-thinking, innovative products tested and approved by our team of world-class skiers and snowboarders.
  3. What are 3 personality traits you attribute to your brand? Read More
    SCIENCE, SOUL, INNOVATION.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    New for winter 2017, Giro demonstrates its dedication to enhancing the ride with an innovative hybrid construction helmet called the Zone MIPS, blending durable ventilated hard shell upper to maintain cosmetic durability with an In-Mold Construction lower shell, keeping the helmet lightweight and affordable.
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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