Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel Accessories / Belts
CandyGrind, Inc. Booth: 1173
Contact: Brandi Paik
Email: brandi@candygrind.com
Website: www.candygrind.com
Description: The CG is the perfect daily driver for riders rocking a hundred days. The perforated leather teams up with a Hipora insert to keep your fingers happy. One glove, one love—all season long.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Candygrind’s CG glove can handle all conditions—all season long. It sports a leather shell, fleece lining, and Hipora insert. Stretch-to-Fit palm patternwork and an extra layer of leather between the palm and thumb enhance durability and dexterity.
  2. What's the story behind the new product? How did it evolve? Read More
    Through the years, the CG glove has been a staple of Candygrind’s collection. Like all of our products, we continually refine this glove based on feedback from our team. The result—a premium glove that is as comfortable as it is durable.
  3. What are 3 personality traits you attribute to your brand? Read More
    Candygrind is focused on three things: crafting premium products, building a community around the brand, and simply having fun. Our friends and team riders play an essential role in designing our products, refining them, and making us laugh.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Candygrind is pushing progression. Need a premium glove that can withstand a hundred day season? Drop into the genuine leather CG glove.
DAKINE Booth: 2557
Contact: Jake Williams
Email: Jakew@dakine.com
Website: www.dakine.com
Description: The Balkan Jacket features 2L Gore-Tex exterior; PrimaLoft ONE insulation for superior warmth; helmet compatible hood with bonded brim; collar venting system; Napoleon pocket with phone tether system; fully taped seams; and designated gear pockets.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Primarily by it's versatility. Dakine is one of a few brands that competes successfully in both the ski and snowboard markets. Having a functional jacket for both Eric Pollard and J-Rob (Jason Robinson) enables retailers to target a broader audience.
  2. What's the story behind the new product? How did it evolve? Read More
    The Balkan Jacket is a result of expanding our partnership with WL Gore from glove inserts to technical outerwear laminates. Dakine partnered with Chris Copley of Select Design to build a premium Gore-Tex jacket for varying conditions and terrain.
  3. What are 3 personality traits you attribute to your brand? Read More
    Dakine is an athlete-driven, Pacific Northwest company that designs and produces a cohesive collection of high quality products built to make your day (on or off the hill) more fun.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Dakine designs technical, high quality, athlete-driven gear. The new Gore-Tex Balkan Jacket launches in winter 2015.
Merchant Booth: 843
Contact: Brian King
Email: brianking@getmerchant.com
Website: www.getmerchant.com
Description: Integrated POS and Website System. Add product information in one place and your POS, Website and Mobile Site all update simultaneously. It's web based so it runs on PC or Mac, as well as iPads and other mobile devices.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Merchant system helps shops save time and interact with customers more consistently across their web and in-store activities.
  2. What's the story behind the new product? How did it evolve? Read More
    Customers asked us to integrate our website software with their POS systems. We realized we could build a POS that runs with the website in one system. It saves our shops tons of time. Enter product info once and everything updates simultaneously.
  3. What are 3 personality traits you attribute to your brand? Read More
    Friendly: as in user friendly. Our software is easy to us. Fun: It saves the store's staff tons of time so they can do more fun stuff. Relaxed: Store owners can relax knowing their inventory is always accurate.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Merchant's POS & Website system saves shops time and increases sales. Store owners get back to the fun part of running a snow sports store.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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