Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 

General Accessories / Sunscreen
Ski Balm Booth:
Contact: Bill DAlessandro
Email: billda@gmail.com
Website: http://originalskibalm.com
Description: Protect your face from windburn, sunburn, and snow with our SPF 50 balm - the first product to protect against wind AND sun damage. Our performance balm was tested on some of the best ski terrain in the world: our backyard in Breckenridge, Colorado.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Ski Balm is the first product designed specifically to prevent windburn. This isn't your ordinary sunscreen - skin gets damaged by wind AND sun while on the slopes. Ski Balm protects you against both with SPF 50 and a proprietary barrier formula.
  2. What's the story behind the new product? How did it evolve? Read More
    We've all occasionally called in sick on a great powder day. But after a full day on the mountain, I'd take off my goggles and find the dreaded "goggle tan". I designed Ski Balm to defeat windburn and protect your face from google tan.
  3. What are 3 personality traits you attribute to your brand? Read More
    Ski Balm was developed for skiers by skiers. Authentic, adventurous, original.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Ski Balm is the first product that protects your face against wind AND sun while you're on the slopes.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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