Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


General Accessories / Eyewear
Native Eyewear Booth: 2542
Contact: Stefanie Walters
Email: stefanie.walters@wildrockpr.com
Website: https://nativeyewear.com/
Description: Snow goggles designed specifically for the backcountry consumer.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Native goggles are designed for the needs of the backcountry consumer, upping the ante for anti-fog, fit and lens technology. Its all-new lens technology re-writes the story of the relationship between polarization and snow gear, offering a visual experience unlike anything on the market.
  2. What's the story behind the new product? How did it evolve? Read More
    Aiming to serve our consumer, we researched how they’re engaging with winter conditions and how backcountry terrain presents unique gear needs. We then created prototype after prototype, testing them in backcountry conditions here in CO, refining the details as opportunities came up.
  3. What are 3 personality traits you attribute to your brand? Read More
    Adventurous, Communal, Humble
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Introducing a line of backcountry goggles new to the market, @nativeyewear engineered a lens offering a visual experience unlike any other.
Roaly Merchanises, INC. Booth: S-313
Contact: Shawn Shih
Email: shawn.shih.cy@gmail.com
Website: http://www.roaly-taiwan.com/
Description: We are a Manufacturer and Specializing in SKI GOGGLES, and We are very Experienced in this Sort. If You have Your Own Brand and New Design, Let Us do It for You. We Believe the Goods will Be Assistance to Increase Your Sales in a Satisfactory Manner.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Roaly's products have high quality, and we are demanded to be strict by ourselves always. For our customers, we can make sure that all of our lenses are Anti-Fog, Anti-Scratch, Anti-UV, and Impact Resistance.
  2. What's the story behind the new product? How did it evolve? Read More
    Roaly's Goggles have the ability to conform customers requirement.
  3. What are 3 personality traits you attribute to your brand? Read More
    Proper, Comfortable, and New Design.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    For the design of Ski Goggles, Roaly can creat the new, fashion, and comfortable goggles to our customers, or also can produce goggles by customers instruction.
SMITH Booth: 2950
Contact: Kate Gaeir
Email: kate@kategaeir.com
Website: www.smithoptics.com
Description: For Winter 2016/17, Smith adapted its proprietary ChromaPop™ lens technology into a revolutionary new snow goggle offering for enhancing visual clarity, providing greater definition and revealing natural color in a full range of weather conditions wherever you are on the mountain. Unlike traditional snow goggles, all ChromaPop lenses filter light at two specific wavelengths to eliminate color confusion to the brain while providing a sharper, easier and faster visual experience. The result is an upgraded experience offering instant advantage and confidence for on-snow performance. Available in three tint offerings, Smith’s custom lenses are uniquely tuned to deliver the ultimate in visibility, clarity and durability beyond normal capabilities. The ChromaPop Everyday lens is suited for a range of conditions while enhancing every undulation of snow to get more out of every moment. For darker days and conditions, the new ChromaPop Storm lens is tuned to bring out most of the environment and optimize contrast even on the worst days so you can stay out longer. The layered green mirror over a gray base of the ChromaPop Sun lens is perfect for cloudless, blazing light conditions to ease the harsh glare of high elevation sun while helping your eyes see more information in terrain ahead of you. The interchangeable lenses are available in select colorways of the I/O7, redesigned I/O and I/O Women’s, I/OS, I/OX, Squad, new Riot, and Turbo Fan Collection goggles. Replacement ChromaPop lenses can also be purchased to accommodate existing frames of the above styles. ChromaPop models (starting at MSRP $210) and ChromaPop replacement snow lenses (starting at MSRP $70) will be available in September 2015 at select retailers worldwide and online at smithoptics.com.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
  2. What's the story behind the new product? How did it evolve? Read More
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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