Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


General Accessories / Backpacks/Hydration Packs/Travel Bags
Backcountry Access, Inc. Booth: 3942
Contact: Bruce Edgerly
Email: edge@backcountryaccess.com
Website: http://www.backcountryaccess.com
Description: BCA's new low-profile, minimalist model for mechanized access and freeriding. Also offered as the Float 8 Compatible System, pack only.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The new Float 8 avalanche airbag is the lightweight, minimalist pack to add to the backcountry skier/rider's quiver. The airbag/engine system is easily transferrable between any (recent) Float model. This allows the user to select the appropriate pack size for the day's adventure.
  2. What's the story behind the new product? How did it evolve? Read More
    There was a need for a very low-profile avalanche airbag that carries the essential avalanche safety equipment, nothing more. This is the perfect lightweight option for mechanized access and freeriding.
  3. What are 3 personality traits you attribute to your brand? Read More
    All BCA Float avalanche airbags share the same traits: they're light, affordable, and easy to use.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    BCA's Float 8 is the low-profile, minimalist model for mechanized access and freeriding. It's the perfect addition to the backcountry skier/rider's quiver. Swap out the airbag/engine to any (recent) Float model to take the appropriate pack size for the day's adventure.
Dakine Booth: 2557
Contact: Kate Gaeir
Email: kate@kategaeir.com
Website: www.dakine.com
Description: Designed by legendary snowboarder, Peter Line and influenced by skier, Eric Pollard, the new men's Wy'East Jacket is a versatile 2-layer shell with DWR improvements, used across the entire outerwear range, that are more effective and more environmentally-friendly. The jacket features a contoured fit and 1" longer length plus droptail for added coverage. A new one-handed drawcord function that makes it fast and easy to cinch or relase while wearing a glove or mitt is combined into the construction of the collar venting system for one, clean design and featured on all the men’s jackets.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
  2. What's the story behind the new product? How did it evolve? Read More
    With a visual and functional aesthetic rooted in the Pacific Northwest, the new Winter 2015/16 outerwear collection from Dakine offers a balanced blend of snowboard and freeski influences by the top athletes in the world. This season, Dakine authenticates its men’s outerwear collection with the design direction of legendary snowboarder, Peter Line, who brought his decades of experience on-snow and transformed the new range into the perfect blend of versatile wearing styles matched with premium constructions, fabrics and features.
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
High Sierra Booth: 3633
Contact: Brian Block
Email: brian.block@highsierra.com
Website: www.highsierra.com
Description: Low profile pack built for serious back country adventure
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    In offering the NEW Symmetry Series High Sierra is creating a fully-functional color popped side-country/back-country pack that is not only affordable for the weekend warrior looking to get of the crowded lift access areas It is fully featured!
  2. What's the story behind the new product? How did it evolve? Read More
    The NEW Symmetry series evolved from feature rich packs designed originally for the U.S. Ski Team, now being brought to market for the everyday user. The NEW Symmetry Series is designed to be U.S. Ski Team rugged for side-country/back-country use.
  3. What are 3 personality traits you attribute to your brand? Read More
    3 KEY traits of High Sierra and the evolution of our ski product to date are: Functionality, Innovation and Value. Each product we make embodies all 3 while striving to offer the best in Functionality and Innovation while being price competitive.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    High Sierra brings Quality, Innovation & Functionality to the Ski Market in the form of the NEW Symmetry Series! HS=Sidecountry/Backcountry

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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