Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Equipment / Miscellaneous
Carver Skateboards Booth: 1975
Contact: Abraham Paskowitz
Email: abraham@carverskateboards.com
Website: www.carverskateboards.com
Description: USA Made Original Surfskate featuring our C7 Surf Truck and our CX Surfskate Hybrid truck systems
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Carver contributes a cross trainer for Snow, Ski, Surf, Wake, Kite, Windsurf and Fitness. We offer Vitality and Mobility to Riders.
  2. What's the story behind the new product? How did it evolve? Read More
    It all started one quiet summer in Venice, California in 1995. Greg Falk and Neil Carver had been surfing all winter, and were pumped to surf the warmer waters of the Breakwater during the long days of summer, but it was as flat as a puddle. Not even a longboard ripple to justify getting wet. So, like the many generations before them, they took to the streets with skateboards in search of hills to surf. The historic neighborhoods of Venice and Santa Monica are a veritable skatepark of steep alleys and banks, and as they dropped in on those asphalt waves they were struck with how unlike surfing it was. Sure, they sort of got a surf-like experience, as much as standing on a board and banking turns can provide, but they really missed the snap and drive that a surfboard has, that crisp pivot you get at the tail that lets you really pump a wave for speed. Their skateboards felt stiff by comparison. They tried loosening the trucks even more but all they got was speed wobble, and the steepest hills became virtually unskateable. And even with those loose trucks, the dynamic of the turn was still all rail-to-rail, symmetrical nose-to-tail. Picking up the nose to tic-tac at high speed down a steep incline was sketchy, so they were left only imagining the performance they wanted, unable to get that feel with any skateboard on the market. The First Prototypes were born..
  3. What are 3 personality traits you attribute to your brand? Read More
    #1. The Global Leader in "Surfskate" an emerging new segment of the Longboard skate market. The ultimate training tool on flat days or dry mountains during the summer. #2. Hand Made in the USA #3. Patented Technology
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    The Carver C7 is our Patented front truck designed to create the same fluid dynamic for a skateboard that a surfboard has in the water. What gives it this ability is the extra axis of movement provided by the truckfs rotating arm, giving the nose of the board lateral thrust, in addition to the usual rail-to rail turn. With this extra turning capacity, the back truck becomes a pivot from which to snap turns, the way fins hold in the water while the surfboardfs rocker slides on the surface of a wave. This dynamic also creates the much sought after ability to pump the board for speed, and is the feature unique to Carver that finally delivers on the long-promised feel of surfing a skateboard. Riding fakie is also like riding a surfboard, but backwards, where the nose feels squirrelly, and for this reason the C7 is a front truck only. The arm rotates smoothly on precision industrial thrust bearings, and is dampened by a fully adjustable, heavy-duty internal die spring that allows each rider to customize the feel of their board. But at its core, the C7 is still a skateboard truck, with a traditional hanger and standard new-school mounting hole pattern ( 2.1, or 2 3/32 long) that will fit any new-school skateboard deck, while preserving the original wheelbase.
crazeeHeads, inc. Booth: 1123
Contact: David Cowen
Email: david@crazeeheads.com
Website: http://www.crazeeheads.com
Description: crazeeHeads® reinvents the helmet cover with LED technology
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    This is a unique spin on the basic helmet cover. It will provide safety benefits to snow sports participants by making them more visible to others, especially in adverse weather conditions.
  2. What's the story behind the new product? How did it evolve? Read More
    We have encouraged helmet usage in all action sports since launching in 2003 with our fun and decorative helmet covers. Now with LED technology, form and function have melded together to create a special new product that enhances the safety of people who use it by making them more visible.
  3. What are 3 personality traits you attribute to your brand? Read More
    Confidence - you need to know who you are, and be happy in your own skin. Sense of Humor - you are someone who finds fun in every day interactions. Adventure - you look for a challenge (oops, is that a 4th personality trait?) and GO FOR IT!
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    crazeeHeads helmet covers has reinvented the decorative cover by combining LED technology with classic design to become THE must-have safety item for 2016.
Faction Skis Booth: 4145
Contact: Jesse Ambrogi-Yanson
Email: jesse@factionskis.com
Website: http://www.factionskis.com
Description: A ski collection that’s become as legendary as it’s namesake, the multi-award winning Candide Thovex Signature Series has been updated for Faction’s 10th winter on the mountain, this 16/17 season. More durable, more versatile, even more fun, the Candide Thovex series continues to push the boundaries of where a ski can take you.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    From the most durable freestyle and all-mountain skis to the lightest weight freeride and backcountry freestyle skis, this collection rises up to the ever-changing expectations of consumers by incorporating new technology to go beyond the norm and create the best skis out there.
  2. What's the story behind the new product? How did it evolve? Read More
    The CT series changes year on year to meet the demands of the legendary Frenchman. His ski of choice, the 4.0, has been upgraded with technologies such as transition zone technology and multi-radius sidecuts – all to create consistent landings, smoother turns and more fun on the mountain.
  3. What are 3 personality traits you attribute to your brand? Read More
    Through technology, design and quality products, Faction aims to provide you with tools of escape, so you can get out there and push the boundaries of where skis and outerwear can take you.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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