Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 

Equipment / Snowshoes
Northern Lites Snowshoes Booth: 3622
Contact: Jim York
Email: jim@northernlites.com
Website: http://www.northernlites.com
Description: Northern Lites Women's Elite Snowshoe
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Snowshoeing is one of the fastest growing snow sports in America. By introducing a women specific snowshoe, we contribute to the wider acceptance and participation in the sport of snowshoeing.
  2. What's the story behind the new product? How did it evolve? Read More
    The Northern Lites Elite snowshoe is the lightest 25" deck shoe on the market. It's durability and reliability are well proven. It is also a bit manly. By changing the material and color of the frame, we were able to make this more attractive and even lightened the shoe by 2 oz per pair!
  3. What are 3 personality traits you attribute to your brand? Read More
    1. Ultra light weight. At 1.19 lbs per shoe, these weigh less than the footwear to which you're attaching it! 2. Attractive coloring 3. Durable and reliable with a lifetime limited warranty
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Light, attractive, durable and reliable. The Northern Lites Women's Elite is a snowshoe designed for women to allow you to go farther and enjoy the sport more!
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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