Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Equipment / Snowboards
Arbor Collective Booth: 1561
Contact: Sean Black
Email: seanb@arborcollective.com
Website: arborcollective.com/snowboards
Description: The Shreddy Krueger is the newest addition to our lineup; a performance gun shape built on Arbor's flagship System Rocker platform. This board will relentlessly slaughter the terrain of your dreams.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    In 2015, we've taken our progressive design philosophy to the next level with the Shreddy Krueger. Our innovative board shaping will continue to break down the traditional preconceptions of what defines the modern snowboard.
  2. What's the story behind the new product? How did it evolve? Read More
    For years, traditional gun shaped snowboards have lacked versatility. The Shreddy Krueger represents the melding of these old-school inspired profiles with our most current "System" rocker technology to create an all around, cross-terrain killer.
  3. What are 3 personality traits you attribute to your brand? Read More
    We started Arbor Snowboards in 1995 to produce the highest quality, handmade snowboards possible. Nineteen years in, we are more committed than ever to sustainable board design defined by a reputation for superior performance and durability.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    The Shreddy Krueger melds inspiration from shapes of the past with technology of the present, redefining the future of snowboard design.
Bounceboards LLC Booth: 262 Trampoline next
Contact: Chris Kane
Email: chris@bounceboard.com
Website: http://www.bounceboard.com
Description: Elevate performance by practicing first with the worlds leading brand in trampoline boards, Bounceboard! Our company is introducing our new electric trampoline training boards. Action sport athletes can hone their skills and gain the competitive edge
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Athletes hone their skills and gain confidence after training with a trampoline board. The choice for competitive athletes who want build strength or push their personal boundaries of aerial performance. Stronger, better, safer future athletes.
  2. What's the story behind the new product? How did it evolve? Read More
    When Chris was 12 years old his Mom caught him jumping on the trampoline with his snowboard. Mom yelled "NO,you are going to knock your teeth out and break the trampoline" So he went into the garage and made something he could practice with.
  3. What are 3 personality traits you attribute to your brand? Read More
    World leader and innovator of trampoline training boards. We introduced the first trampoline board to the world. We created the sport. We are the sport. Family owned and operated to achieve hands on attention to the finest designs and quality.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    See new Pro electric blue and Classic orange camo tramp boards by Bounceboard at SIA14. #Bounceboard, the world leader in tramp boarding.
Burton Snowboards Booth:
Contact: Melody Pfeiffer
Email: melodyp@burton.com
Website: http://www.burton.com
Description: Shaped by Nico and Terje as a terrain-slaying alternative to more traditional twin shapes, our freethinking ride blends Balanced Freeride Geometry with S Rocker for float and flow in pow plus a true twin feel on hardpack. Less big mountain than the Landlord but more directional than a Custom with an aggressive Custom-X-style sidecut, the Flight Attendant finds the sweet spot for everything from steep lines and spontaneous slashes to the hips, hits and windlips of the untracked canvas.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Balanced freeride geometry aligns the Sidecut, stance location and bend profile to create a twin feel when the board is flat and a more directional feel when the board is on edge or in deeper snow.
  2. What's the story behind the new product? How did it evolve? Read More
    Every year, Burton works with its riders to develop new shapes and new rides in our Family Tree series. For 2015, Terje and Nico worked on designing The Flight Attendant with the goal of creating a versatile backcountry board with a freestyle twist.
  3. What are 3 personality traits you attribute to your brand? Read More
    Team Driven: We work with our Team to design our product. Innovative: We are continuing to push past existing boundaries. Relentless Refinement: It is never good enough...we continue to refine and evolve.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    The Burton process is an evolution. It is a seemingly limitless push of what is possible.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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