Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO
Registration will open in October

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Equipment / Snowboards
Aloha Products Booth: 1270
Contact: Randi Wilson
Email: rwilson@alohaproducts.com
Website: www.alohaproducts.com
Description: Snowboards
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Our new patent-pending H-Tech unibody base design is made for high performance riding and to eliminate water seepage. Aloha has developed a state-of-the-art manufacturing facility in Jackson, CA in our effort to revitalize American board manufacturing.
  2. What's the story behind the new product? How did it evolve? Read More
    Our founder Jared Hill, started Aloha with a goal of producing inventive boards. Growing up in a manufacturing plant and learning from his engineer father has sparked our H-Tech boards which were developed with the intent to streamline the traditional board layup.
  3. What are 3 personality traits you attribute to your brand? Read More
    We are a family-focused company. Our brand is all about positivity and good vibes on the mountain. We believe in a shared responsibility to others and our environment.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Family. Positivity. Responsibility. Ingenuity. American boards made with passion.
Marhar Snowboards Booth: 2373
Contact: Nathan Morse
Email: nate@marharsnowboards.com
Website: www.marharsnowboards.com
Description: Homegrown from the roots where modern snowboarding originated, Marhar manufactures snowboards in the USA with proven quality and performance with a 2 Year Warranty. We are focused on building our community through retailers and supporting an industry we love. Our goal is to get more people on snowboards.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Our goal is to promote the growth of snowboarding as well as support our growing retail base. We work directly with our retailers to help them sell our products out of their shops each winter. Local retailers are what help stimulate the economy. Rather than sell direct we will pull in stock boards out of shops and have them shipped from the retailer to the customer. It seems like more companies are more focused on how complicated they can get with their tech to try and push a product. We don't need some new mind blowing technology or shape to get people to buy into our company. We simply create a quality product that has performance and affordability.
  2. What's the story behind the new product? How did it evolve? Read More
    We've been creating quality boards with proven performance and aesthetically pleasing graphics that people love. We do focus on making our products better each year but our main focus is to grow our relationship with retailers through our retail program. We've evolved to continually build relationships with retailers and consumers to stimulate local economy and bring more people to the sport of snowboarding. Again, we aren't focused on some mind blowing new technology but focused on quality products people love as well as getting more people involved in snowboarding.
  3. What are 3 personality traits you attribute to your brand? Read More
    - Enthusiastic - We work hard and are excited about our products, our retailers and getting more people into snowboarding. We love snowboarding! - Supportive - We support our retailers, our customers no matter the skill level and our industry. Most of all we support snowboarding. - Ambitious - We've worked hard for years to develop our brand, products and retail relationships on our own even when we were told it was a poor choice to start this in a "dying" industry. We have no plans to stop with the consistent growth each year and support from our retailers.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Marhar snowboards is enthusiastic, supportive and ambitious about their retailers, customers and the industry as a whole.
SeatRack Booth: 3474
Contact: Andrew Greene
Email: agreene@seat-rack.com
Website: www.seat-rack.com
Description: The SeatRack Interior Cargo Rack adjusts to fit most vehicles equipped with removable headrests. Carry snowboards, skis, surfboards, lumber, and tools. Objects up to 50 LBS can now be loaded and transported inside the vehicle without damaging your interior while protecting your gear against theft and weather. Once adjusted, installation and removal take less than a minute. A rubber cover is included to increase grip and protect cargo. Great travel rack. A camera /accessory mount (1/4-20 thread) is available separately. The SeatRack Interior Cargo Rack is MADE IN USA.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Until now, there has been no way to secure your skis or snowboard inside your car. If you snowboard, ski, or surf after work, why not keep your gear safe inside your car all day? Also great for travel when you rent a car.
  2. What's the story behind the new product? How did it evolve? Read More
    Tired of cramming your board, skis, and every other long object inside your car resulting in rips, cracks, stains on your seats and dash? So were we. If you don't like the cost, noise, and reduced fuel economy with roof racks, you'll love your SeatRack.
  3. What are 3 personality traits you attribute to your brand? Read More
    Keep it safe inside, always ready when you need it, super low aerodynamic drag.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    SeatRack is the answer. The best way to trasport your board, skis, and other gear. Come see us in Booth 4437 at the SAI Snow Show this week.
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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