Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Equipment / Skis
Armada Booth: 4350
Contact: Andy Miller
Email: andy.miller@armadaskis.com
Website: http://www.armadaskis.com
Description: Fourteen years of dominating the mountain. Since Day 1, the ARV has stood as a testament to what a true all-terrain ski should be. Powerful and maneuverable, stable and responsive, the all-new ARV series from Armada continues the legacy.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    From one of skiing’s most progressive companies comes Armada’s first-ever series of the legendary all-day, do-everything ski: the ARV. For the skier who looks at the mountain and sees a playground, ARV Series is built for what skiing is all about – fun.
  2. What's the story behind the new product? How did it evolve? Read More
    Since Day 1 at Armada, the ARV has stood as a testament to what a true all-terrain ski should be. In 16-17, Armada’s brings more than a decade of Armada’s blood, sweat, tears and all-mountain freestyle heritage to its first-ever ARV Series.
  3. What are 3 personality traits you attribute to your brand? Read More
    Powerful, maneuverable and stable, Armada’s ARV Series is supremely fun. Equally comfortable shredding pow in the trees or boosting backcountry booters, the ARV Series includes Armada’s Pop-Lite Core, Spin Tip and Carbon Kevlar Struts technologies.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    .@armadaskis’ ARV Series builds on ARV’s 14-yr legacy of dominating all terrain.Powerful and fun, built to make the mountain your playground
Atomic Booth: 4123
Contact: Joe Johnson
Email: sara@outsidemedia.com
Website: https://www.atomic.com/en-us
Description: Extra light and even more powerful, the Vantage X is for ultimate agility and stability on piste. Created to meet the needs of the majority of all-mountain skiers who spend most of their time on piste, Atomic has created the all-new Vantage X. It’s a system ski series that features Carbon Tank Mesh and Firewall plus our new Exo Profile, cutting weight by 20% in total. It has an innovative piste design with a sportier shape and thinner waist, finished with a rich durable top sheet. Perfect on piste and ready to go off the side, too.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Vantage X meets the needs of the vast majority of skiers on the hill. This ski dominates on piste crud and groomers while still being true to off piste runs.
  2. What's the story behind the new product? How did it evolve? Read More
    Last year's revamped Vantage range nailed the blend of lightness and stability for progressive all mountain skiing. The Vantage X leans more towards the on-piste skier with a 20% drop in weight and sold as a system ski.
  3. What are 3 personality traits you attribute to your brand? Read More
    Original, innovative, versitile
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    The Vantage X will meet your needs and so much more - #weareskiing @atomicski
Blizzard Booth: 3701
Contact: Sue Killoran
Email: killoran@ezcloud.com
Website: https://www.blizzardsportusa.com/
Description: Blizzard Quattro is a collection of men's and women's skis specifically designed for groomed snow skiing. These skis are the most thoroughly designed and technologically advanced collection of groomed snow skis ever built. Blizzard Quattro skis were designed for groomed snow and address the four key performance benefits skiers look for: stability, precision, agility, and control. These benefits have different meanings for each individual skier based on their ability and personal preference. Conceptually, each Blizzard Quattro model is specifically designed to optimize these key benefits for each individual skier.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
  2. What's the story behind the new product? How did it evolve? Read More
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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