Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Equipment / Poles
LEKI Booth: 3020
Contact: Cathy Herbstler
Email: cathy@cherbpr.com
Website: http://www.leki.com
Description: A versatile performance pole for every side of the mountain, the BlueBird Vario combines elements of performance alpine with the Trigger grip system along with backcountry touring capabilities featuring the fully adjustable length 110 – 140 cm and a thermo-foam mid-grip for choking up while skinning up and traversing. It also borrows from LEKI’s latest trekking pole locking technology with the new SpeedLock 2 which is lighter, smaller and stronger than the original SpeedLock. The Bluebird Vario is made with the highest quality aluminum upper shaft and high modulus carbon lower shaft and includes two sets of interchangeable baskets for lift-served groomers and fresh powder. $149.95.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Usually when a pole tries to do this much, it may perform ok across all disciplines, but it won’t excel at any one of them. In the case of the BlueBird Vario, it is the ultimate performer in every situation.
  2. What's the story behind the new product? How did it evolve? Read More
    LEKI is introducing the new SpeedLock 2 external pole locking system, which is smaller, lighter and stronger than the original SpeedLock system, on 18 trekking pole models this spring. The BlueBird Vario pole takes that new technology. along with other LEKI innovations, and transfers it to winter poles.
  3. What are 3 personality traits you attribute to your brand? Read More
    The highest quality German design and engineering, focuses on poles and gloves only so is not distracted by other product lines, provides options for all types of consumers from novice to expert.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    The BlueBird Vario takes LEKI's latest technology and turns it into the ultimate performance pole for every side of the mountain.
Roxy Skis Booth: 4247
Contact: Jesse Ambrogi-Yanson
Email: press@fullstacksupply.co
Website: http://fullstacksupply.co/
Description: The Shima is an all-mountain, powder ski with freeride characteristics, the ski of choice for intermediate female skiers looking to explore off piste and tackle technical terrain. Medium tip rocker, slight tail rocker, traditional camber under foot and a versatile 5-point sidecut make the Shima quick to maneuver yet stable at speed.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Shima introduces the 5-point sidecut design to create an all-mountain freeride/powder ski for intermediate female skiers.
  2. What's the story behind the new product? How did it evolve? Read More
    The Shima was designed with the intermediate female skiers in mind, those looking to explore on and off-piste. 5-point sidecut allows the ski to maneuver quickly in technical terrain while maintaining stability at speed.
  3. What are 3 personality traits you attribute to your brand? Read More
    Roxy skis focused on quality construction, innovation in design, with a women's specific focus allowing for advancement all over the mountain.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Roxy skis returns for 2015/16 with new designs and innovative technologies. Are you #ROXYREADY?
Tribal Snow Tools Booth: 2174
Contact: Susan Pieper
Email: spbailey1@gmail.com
Website: http://www.tribalsnowtools.com/
Description: These paddles are akin to SUP paddles but create a whole new dynamic for snowboarding and skiing. Redefine your line!
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    This product adds a dynamic and playful feel to the existing. No more "Party Arms" or "Bring a Friend" habits in snowboarding. Easier movement on groomers and in deep powder. I new place for your go-pro.
  2. What's the story behind the new product? How did it evolve? Read More
    We watched riders who struggled on cat tracks and deep powder trying to keep up with skiers and set out to solve an age old problem of the knuckle dragger. In solving these issues we uncovered a way to redefine the way riders attack the hill and add a fun new dynamic.
  3. What are 3 personality traits you attribute to your brand? Read More
    Dynamic, Excited & Innovative.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Embrace what's happening now. Get your hands on a Tribal Skull and redefine your line. A fresh perspective on snowboarding and skiing.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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