Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 

Equipment / Poles
Contact: Geoff Hurwitch
Email: geoff.hurwitch@onewaysport.us
Website: www.onewaysport.us
Description: The Premio HD pole is ONE WAY's new premier pole that is 5% lighter and 15% stiffer than the previous top of the line OW. The center of gravity has been moved 10cm up the shaft for a lighter swing weight. Available with a custom carry bag.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Nordic skiers require the lightest pole possible while also getting a strong, durable product. The new Premio HD is 15% stronger and stiffer while also getting even lighter. This pole raises the bar for Nordic race/performance poles.
  2. What's the story behind the new product? How did it evolve? Read More
    ONE WAY built our reputation with a quality pole line and has always used that product category to showcase our dedication to the Nordic athlete. This new pole offers the very best to the discerning race/performance Nordic skier.
  3. What are 3 personality traits you attribute to your brand? Read More
    Innovative, Aggressive and Authentic. ONE WAY is the fastest growing catalog in the Nordic ski industry with a rapidly expanding softgoods line and constant innovation in all product lines. OW is solely focused on the Nordic industry.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    ONE WAY is the Authentic Nordic ski brand meaning that every dollar spent with OW goes back solely to XC skiers and XC product development.

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