Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 

Equipment / Poles
Contact: Geoff Hurwitch
Email: geoff.hurwitch@onewaysport.us
Website: www.onewaysport.us
Description: The Premio HD pole is ONE WAY's new premier pole that is 5% lighter and 15% stiffer than the previous top of the line OW. The center of gravity has been moved 10cm up the shaft for a lighter swing weight. Available with a custom carry bag.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Nordic skiers require the lightest pole possible while also getting a strong, durable product. The new Premio HD is 15% stronger and stiffer while also getting even lighter. This pole raises the bar for Nordic race/performance poles.
  2. What's the story behind the new product? How did it evolve? Read More
    ONE WAY built our reputation with a quality pole line and has always used that product category to showcase our dedication to the Nordic athlete. This new pole offers the very best to the discerning race/performance Nordic skier.
  3. What are 3 personality traits you attribute to your brand? Read More
    Innovative, Aggressive and Authentic. ONE WAY is the fastest growing catalog in the Nordic ski industry with a rapidly expanding softgoods line and constant innovation in all product lines. OW is solely focused on the Nordic industry.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    ONE WAY is the Authentic Nordic ski brand meaning that every dollar spent with OW goes back solely to XC skiers and XC product development.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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