Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Equipment / Bindings
Crescent Moon Snowshoes Booth: 2918
Contact: jake thamm
Email: jake@crescentmoonsnowshoes.com
Website: http://www.crescentmoonsnowshoes.com
Description: climbing bar, but with a significant improvement in design. unlike any other heel lift, the CRESCENT MOON solution uses a revolving platform for much greater stability and comfort. AND, it can be retrofitted or added to any of our models. come by and see innovation in the snowshoe category from a company that's known for doing things differently - Made in Boulder, CO
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Crescent Moon's heel lift system is completely different than any other manufacturers. it's simple to use and an elegant solution for sustained climbs using Crescent Moon snowshoes - AND, it can be added to any model made by Crescent Moon, including older shoes from previous seasons.
  2. What's the story behind the new product? How did it evolve? Read More
    we've been working on a "better" solution for a climbing bar for nearly 3 years. all other heel lifts are based on the "wire" lift which was borrowed from the ski industry. its an old design originally made for a ski platform, not a snowshoe platform. it was adopted by some snowshoe manufacturers simply because it was 'there', not because it made a great deal of sense. Crescent Moon approached (no pun intended) the problem from a different perspective recognizing the need for a much larger platform for the heel to land on than a 1/16 in wide wire to land on. we increased the surface area of the landing by 60 times (almost 2 inches wide) and designed it so the user could 'rotate' it into position when needed, and rotate out of position when not.
  3. What are 3 personality traits you attribute to your brand? Read More
    innovation, quality, and durability.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Crescent Moon provides a lift for climbing in #snowshoes with a completely different approach to the traditional wire.
G3 (Genuine Guide Gear) Booth: 3326
Contact: Tessa Byars
Email: tessa@verdepr.com
Website: http://www.genuineguidegear.com
Description: Based off the design of the award winning Ion 12, the Ion LT 12 is a sleeker, lighter, brakeless version. It is the perfect binding for the gram counters, minimalists and ski mountaineers. The boot stop and the heel rest are simpler to save weight while there is a leash to avoid runaway skis as opposed to brakes. It is easy click into and works with tech ski boot. It has release values of 5-12 and at only 456 grams per binding, this binding is perfect for long tours deep into the backcountry. MAP $429.95 Boundary 100 Lengths: 171/178/185/192cm MAP $649.95 Boundary 100 W Lenghts:157/164/171cm MAP $599.95
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
  2. What's the story behind the new product? How did it evolve? Read More
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
Roxy Skis Booth: 4247
Contact: Jesse Ambrogi-Yanson
Email: press@fullstacksupply.co
Website: http://fullstacksupply.co/
Description: The Shima is an all-mountain, powder ski with freeride characteristics, the ski of choice for intermediate female skiers looking to explore off piste and tackle technical terrain. Medium tip rocker, slight tail rocker, traditional camber under foot and a versatile 5-point sidecut make the Shima quick to maneuver yet stable at speed.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Shima introduces the 5-point sidecut design to create an all-mountain freeride/powder ski for intermediate female skiers.
  2. What's the story behind the new product? How did it evolve? Read More
    The Shima was designed with the intermediate female skiers in mind, those looking to explore on and off-piste. 5-point sidecut allows the ski to maneuver quickly in technical terrain while maintaining stability at speed.
  3. What are 3 personality traits you attribute to your brand? Read More
    Roxy skis focused on quality construction, innovation in design, with a women's specific focus allowing for advancement all over the mountain.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Roxy skis returns for 2015/16 with new designs and innovative technologies. Are you #ROXYREADY?

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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