Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel / Outerwear
Bergans of Norway Booth: 721
Contact: Keith Patterson
Email: keith.patterson@bergans.com
Website: www.bergans.com
Description: Long, technical 3-layer jacket developed for alpine and freeride skiing, the Myrkdalen is made of Dermizax®, a supple, waterproof, windproof and highly breathable membrane. It features a unique diagonal vent zips running from under the arms to the back for easier access when carrying a backpack and for maximum ventilation, a detachable snowskirt, and zips into several of Bergans ski pants to create a complete suit. Outer fabric is a 2-way stretch polyester for freedom of movement, laser cut and welded seams, helmet compatible hood, extended back, ski pass pocket and Recco® reflectors. MSRP: $449.00.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Brings premium level of water and windproof performance and breathability in a long ski jacket with Dermizax membrane, and taped and welded seams.
  2. What's the story behind the new product? How did it evolve? Read More
    Developed by Bergans, in the birthplace of skiing – Norway – and tested in a landscape that extends into the Arctic Circle and is 90 percent mountainous.
  3. What are 3 personality traits you attribute to your brand? Read More
    Genuine, humble, but proud, with a pioneering spirit.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Get waterproof, windproof & breathability in a slightly longer alpine & backcountry ski jacket w/ @BergansUSA’s Myrkdalen. Uses Dermizax.
Blackspade Booth:
Contact: Natalie Tribendis
Email: natalie@blackspade.com
Website: http://www.blackspade.com
Description:
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
  2. What's the story behind the new product? How did it evolve? Read More
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
Bonfire Snowboarding Booth: 3175
Contact: Vicki Vasil
Email: vicki.vasil@amersports.com
Website: bonfiresnowboarding.com
Description: Backed by our Lifetime Warranty, this modern-day backcountry killer brings impeccable design and technical performance to a versatile 2.5-layer shell you can wear on the streets. Carted with a long fit for style and better coverage, this jacket is all about lightweight, waterproof breathability, featuring ga 15K/10K Oxford fabric with a rich, cotton feel (not to mention fully taped seams). A full suite of ride-ready features tailored for going steeper and deeper rounds out this rugged winter warrior.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Harrison Jacket personifies the Bonfire brand. It's well-made, high-tech and well designed, and tailored to ride, first and foremost.
  2. What's the story behind the new product? How did it evolve? Read More
    This is the newest addition to the Platinum Series, which is targeted to the serious snowboarder for serious conditions, most notably the backcountry.
  3. What are 3 personality traits you attribute to your brand? Read More
    Bonfire absolutely, always AUTHENTIC. Bonfire is STREET-SAVVY: always on top of trends but only driving trends that keep function at the forefront. And Bonfire is LOYAL--dedicated always to providing core riders high-designed, quality product.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Bonfire introduces the #HarrisonJacket from their #PlatinumSeries. 2.5L in 3 colorways it's super light, street-savvy and #TailoredToDestroy

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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