Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel / Outerwear
2XU Booth: 846
Contact: Chris Sinkovich
Email: chris.sinkovich@2xuusa.com
Website: www.2XU.com
Description: 2XU’s Thermal Compression Base Layer Collection is the ideal performance wear for snow sports. Offering the same warmth characteristics of traditional base layers with the added performance and recovery benefits of medical grade compression!
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Up until now, traditional base layers have focused primarily on warmth. 2XU's Thermal Base Layers are designed to do more by enhancing performance and recovery for snow athletes that will allow the to train harder, perform better and recover faster!
  2. What's the story behind the new product? How did it evolve? Read More
    Athletes of all types and sports have discovered the benefits of utilizing compression during training, competition and recovery. It was only a matter of time when snow athletes found the same application for compression for their sports.
  3. What are 3 personality traits you attribute to your brand? Read More
    Technically innovate features World-class design and construction Designed for athletes, by athletes
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Visit 2XU at SIA booth 846 to see the revolutionary Thermal Compression Base Layers - warmth, performance, recovery!
Alp-n-Rock Booth: 1320
Contact: Chelsea Forsthuber
Email: chelsea@alpnrock.com
Website: www.alpnrock.com
Description: Ladies Ultra Light Down Coat
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Ultra Light Down Coat is the perfect love affair between function and fashion. It will look AMAZING on and off the hill while keeping you warm and being easily packable.
  2. What's the story behind the new product? How did it evolve? Read More
    Alp-n-Rock is trying to blend the lines between on hill and apres ski style. We want to keep our customers warm and cozy but still feel confident showing off their style.
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
Atomic Booth:
Contact: Joe Johnson
Email: joe@outsidemedia.com
Website: http://www.atomic.com
Description: Featuring Stormfold technology, Atomic’s radical new approach to layering, the Cliffline Stormfold Jacket offers a skiable midlayer with Primaloft Silver insulation plus a separate, lightweight, stashable storm shell with Pertex Shield 2.5+L.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Cliffline Stormfold Jacket features Atomic's Stormfold technology, a radical approach to layering offering a skiable midlayer as the main jacket plus a separate, lightweight storm shell with Pertex Shield+ 2.5L available via a back pocket.
  2. What's the story behind the new product? How did it evolve? Read More
    The Cliffline Stormfold is Atomic's final step in its evolution from ski to skiing. With Stormfold technology, it evolved from Atomic wanting to create a range that was different than anything else on the market. Mission accomplished.
  3. What are 3 personality traits you attribute to your brand? Read More
    Progressive: From ski to skiing, Atomic continues to progress. Innovative: From boots and skis to protective and apparel, Atomic continues to innovate at a high rate. Performance Drive: All products from Atomic are designed for high performance.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Featuring a radical new approach to layering, the @atomic Cliffline Stormfold Jacket features a skiable midlayer and stashable storm shell.

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