Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel / Lifestyle
Agent Outerwear Booth: 435
Contact: Lindsay Pavlich
Email: lindsay@agentouterwear.com
Website: agentouterwear.com
Description: For every coat purchased, we donate one to a child in need. We call it "Get Warm. Give Warm."
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    For every coat purchased, we donate a brand new coat to a child in need. We like to call it, "Get Warm. Give Warm.®" and we want to give away as many coats as possible. While coat donation drives help with the issue, the total donations received annually only scratch the surface for helping the amount of children in need. Here at Agent Outerwear, it is our goal to create a sustainable solution to this problem.
  2. What's the story behind the new product? How did it evolve? Read More
    When you purchase a coat from Agent Outerwear, you become a totally rad Agent of Giving.® Not only can you rock the slopes with your technologically advanced gear, but wearing the Agent brand tells the world that you are a socially conscious consumer, and you demand genuine integrity in the brands you choose to support. We hope to inspire and change the way the world does business. Not only do we want to provide our customers with an amazing and functional product, but we want our success to be measured in how many children we can help with our mission.
  3. What are 3 personality traits you attribute to your brand? Read More
    At Agent Outerwear, for every coat purchased, we donate a brand new coat to a child in need. We like to call it, "Get Warm. Give Warm.®" and we want to give away as many coats as possible.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    At Agent Outerwear, for every coat purchased, we donate a brand new coat to a child in need. We like to call it, "Get Warm. Give Warm.®"
Bergans of Norway Booth: 721
Contact: Keith Patterson
Email: keith.patterson@bergans.com
Website: www.bergans.com
Description: The Kongsberg is a four-way stretch softshell jacket insulated with PrimaLoft® Gold Insulation Active. Designed to provide warmth and great freedom of movement for alpine skiing, it also features articulated elbows, tailored sleeve closures with internal elastic cuffs, extended back, fixed hood customized for helmets, underarm zip vents, and arm, chest and sleeve pockets. Great ski jacket on the hill, with low-key after skiing lifestyle look for in the lodge or around town. All of the fabrics and insulation used in the Kongsberg are bluesign® approved. MSRP: $239.00
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Skiers are looking for more value from their clothing, especially with premium level products. They want it to perform at a high level, look good on the slopes and be a piece they can use in their everyday lives as well.
  2. What's the story behind the new product? How did it evolve? Read More
    Soft shell fabric is breathable, stretches providing freedom of movement, and when made into a jacket insulated with PrimaLoft® Gold Insulation Active the result is a very versatile jacket.
  3. What are 3 personality traits you attribute to your brand? Read More
    1. Passionate about being outside. 2. Genuine with more than a century of experience, and 3. Proud, but not in a chest beating way, about the products we produce.
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    100+ years of design went into @BergansUSA Kongsberg soft shell jacket insulated with PrimaLoft® Gold Insulation Active. Perfect for skiers.
Blanc Noir Booth: 1311
Contact: Burt Damsky
Email: bdamsky@blancnoirusa.com
Website: http://blancnoirusa.com
Description: -vest and jacket can be worn separately or layered for changing weather - Sweatshirt has 4-Way stretch fabric and knit insets for range of motion - thumbholes - vest features channel quilting & down fill for warmth - media pocket with an inside zipper - outer vest water resistant
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Blanc Noir creates clothing that meets your everyday needs. Comfort, range of motion, adaptability & timeless fashion. By fusing our signature city style with performance features and fabrics Blanc Noir helps you meet your everyday challenges from the streets to the slope.
  2. What's the story behind the new product? How did it evolve? Read More
    Blanc Noir was created for a new generation of active, trendy and goal driven woman who require a wardrobe featuring both utility & style.
  3. What are 3 personality traits you attribute to your brand? Read More
    1- Function 2- Fashion 3- Adapatability
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Adventure Begins with Style
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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