January 30 - February 2, 2014
SIA SNOW SHOW
Colorado Convention Center, Denver, CO

FEBRUARY 3 - 4, 2014
on-snow demo/ski-ride fest
Winter Park Resort, CO

February 3, 2014
Nordic Demo
Devil's Thumb Ranch, CO

january 30 - february 2, 2014
sourcing snow
colorado convention center, Denver, CO

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SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products.

Apparel / Layers

	Betty Rides Booth: 2360 Contact: Janet Freeman Email: janet@bettyrides.com Website: http://www.bettyrides.com Description: Betty Rides the legendary independent women's snowboard apparel brand, has been designing, quality, fashion - forward technical outerwear for 20 years, since 1993. Support the Global Love Vibe, Buy Betty.
Get To Know The Brand: How will this product contribute to or change the snow sports industry? Read More Betty Rides provides quality, fashion - forward technical outerwear for women. What's the story behind the new product? How did it evolve? Read More The 13/14 collection includes our best selling classic styles while adding new pieces as well. All six collections are being offered at affordable price points and each collection can be cross merchandised back to another collection. What are 3 personality traits you attribute to your brand? Read More Betty Rides is fun, energetic, and sweet! In 140 characters or less, sum up the above questions for a twitter post. Read More Betty Rides the legendary independent women's snowboard apparel brand, has been designing, quality, fashion - forward technical outerwear for 20 years, since 1993. Support the Global Love Vibe, Buy Betty.
	Caldera International Booth: 1314 Contact: Thuy Pham Email: tpham@calderaintl.com Website: www.calderaintl.com Description: Patented NX4 combination Neck Warmer/Face Mask with Anti-Fogger is just what you want on cold, windy days. The NX4 is easy to put on & remove with the adjustable velcro strap, is windproof, has moisture-wicking technology, and includes 3M Thinsulate.
Get To Know The Brand: How will this product contribute to or change the snow sports industry? Read More What's the story behind the new product? How did it evolve? Read More What are 3 personality traits you attribute to your brand? Read More In 140 characters or less, sum up the above questions for a twitter post. Read More
	DAKINE Booth: 2557 Contact: Serene Pelletier Email: Serene@dakine.com Website: www.dakine.com Description: The new DAKINE ABS Signal 25L pack comes with all the essential features you rely on in the backcountry, complete with a fully integrated ABS Avalanche airbag system. Ski and snowboard compatible, get deep with added peace of mind.
Get To Know The Brand: How will this product contribute to or change the snow sports industry? Read More With the increased popularity of backcountry and sidecountry riding, an airbag-equipped backpack has become an essential tool. In the unfortunate event of an avalanche, the ABS airbag system deploys to float the rider on top of the snow. What's the story behind the new product? How did it evolve? Read More For the second year, DAKINE continues our partnership with ABS, this time to create the fully integrated ABS Signal 25L pack, equipped with the ABS airbag safety system. ABS has a proven survival rate of over ninety-seven percent. What are 3 personality traits you attribute to your brand? Read More DAKINE is an athlete-driven, Pacific Northwest based company that designs and produces a cohesive collection of high quality products that integrate to provide optimum utility and value, ultimately making your day (on or off the hill) more fun. In 140 characters or less, sum up the above questions for a twitter post. Read More DAKINE designs technical, high quality, athlete-driven gear. The new Signal 25L ABS integrated avalanche pack launches winter 2014.