Jan 28, 2015
Industry + Intelligence
Denver, CO
Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Apparel / Layers
2XU Booth: 846
Contact: Chris Sinkovich
Email: chris.sinkovich@2xuusa.com
Website: www.2XU.com
Description: 2XU’s Thermal Compression Base Layer Collection is the ideal performance wear for snow sports. Offering the same warmth characteristics of traditional base layers with the added performance and recovery benefits of medical grade compression!
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Up until now, traditional base layers have focused primarily on warmth. 2XU's Thermal Base Layers are designed to do more by enhancing performance and recovery for snow athletes that will allow the to train harder, perform better and recover faster!
  2. What's the story behind the new product? How did it evolve? Read More
    Athletes of all types and sports have discovered the benefits of utilizing compression during training, competition and recovery. It was only a matter of time when snow athletes found the same application for compression for their sports.
  3. What are 3 personality traits you attribute to your brand? Read More
    Technically innovate features World-class design and construction Designed for athletes, by athletes
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    Visit 2XU at SIA booth 846 to see the revolutionary Thermal Compression Base Layers - warmth, performance, recovery!
Alp-n-Rock Booth: 1320
Contact: Chelsea Forsthuber
Email: chelsea@alpnrock.com
Website: www.alpnrock.com
Description: Ladies Ultra Light Down Coat
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The Ultra Light Down Coat is the perfect love affair between function and fashion. It will look AMAZING on and off the hill while keeping you warm and being easily packable.
  2. What's the story behind the new product? How did it evolve? Read More
    Alp-n-Rock is trying to blend the lines between on hill and apres ski style. We want to keep our customers warm and cozy but still feel confident showing off their style.
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
Ass Armor Booth: 273
Contact: Casey Scherr
Email: casey.assarmor@gmail.com
Website: http://assarmor.com/
Description: Using D3O's revolutionary impact protection solution, Ass Armor has created the most innovative & aggressive tailbone protection short on the market.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The snowboarding injury rate is almost double that of skiing and a quarter of all injuries occur to first-time riders. Ass Armor provides the most innovative & aggressive tailbone protection short using a bespoke D3O smart impact protection.
  2. What's the story behind the new product? How did it evolve? Read More
    Ass Armor was pioneered from the necessity to protect one's assets. Founder & President, Casey Scherr, a novice snowboarder, partnered with D3O -an impact protection solutions company - after she couldn't find suitable protection in the marketplace.
  3. What are 3 personality traits you attribute to your brand? Read More
    Innovative Aggressive Protection
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    . @AssArmor provides the most innovative & aggressive tailbone protection short using a bespoke @D3Olab smart impact protection technology.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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