Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO
Registration will open in October

SNEAK PEAK = SNOW INNOVATIONS +
NEW PRODUCT DIRECTORY

Back by popular demand, SIA has worked with Snow Show exhibitors to provide a dynamic digital preview for snow sports retailers and the media of next season's new and innovative "It" products. 


Footwear / Boots -- Alpine/Nordic/Snowboard
Apex Ski Boots Booth: 4311
Contact: Kate Gaeir
Email: kate@kategaeir.com
Website: www.apexskiboots.com
Description: For Winter 2016/17, top performance skiers will have an additional choice from Apex, the new high performance XP ski boot. Its design answers the call for a shorter, lighter and highly supportive boot that still offers uncompromising performance, comfort and walkability: benchmarks for other boots to follow. A shorter sole, reduced weight, new three buckle system featuring an instep strap and patent pending Serpentine Lacing™ combine with Apex's iconic Open Chassis/Walkable Boot design to deliver what you can't get in ANY other ski boot.
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
  2. What's the story behind the new product? How did it evolve? Read More
  3. What are 3 personality traits you attribute to your brand? Read More
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
Salomon - Alpine/Nordic Booth: 4130
Contact: Joe Johnson
Email: joe@outsidemedia.com
Website: http://www.salomon.com
Description: ​Salomon's new QST Pro 120 is ​the pinnacle of all mountain performance.​ Inspired by trail running technologies, the alpine team has utilized Salomon's Endofit technology to create a dissociated tongue system for an unmatched fit that is lightweight, has progressive flex and incredible foot wrapping. The​ World Cup claw strap and polyamide chassis enables​ maximum transmission and power. The fit is next level, you are going to have to try it on to believe it. Additional ​Features: Twinframe 2, 360° Custom Shell, Custom Shell on cuff, My CustomFit 3D Race liner, Sensitive footprint, 24mm oversized pivot adjustment, Flex adjuster, World cup claw strap, Spoiler, 4 micro alu 3D buckles, 120 flex, 45mm velcro strap, 100/106 last Weight: 1596g per boot MSRP: $599
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    The overall design in the QST line of boots brings the tongue inside the shell. This makes for easier step in, a more homogeneous wrapping around the foot, with less materials for a more direct connection to your ski.
  2. What's the story behind the new product? How did it evolve? Read More
    Through years of product testing and development inside the Salomon factory, the alpine team worked with trail running technologies to utilize the revolutionary Endofit tongue design - making a modern and progressive ski boot ready for 2017.
  3. What are 3 personality traits you attribute to your brand? Read More
    1. Adventurous 2. Technical 3. Innovative
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    @Salomon has achieved a new fit level with the QST Pro 130 #timetoplay
Salomon - Softgoods Booth: 4130
Contact: Holly Calloway
Email: Holly@outsidemedia.com
Website: http://www.salomon.com/us/
Description: The S-Lab XA Alpine busts down the barriers between trail running and high alpine ascents. Boasting exceptional grip, fit and protection, while remaining extremely lightweight. The integrated gaiter is breathable and has a protective ankle pad. Premium WET Traction Contagrip® outsole, climbing zone and carbon chassis provide midfoot integrity. Additional Features: anti-debris mesh, ripstop fabric, water resistant textile, SensiFIT™, lycra collar, lateral zip gaiter, endoFIT™, protective synthetic toe cap, crampon compatibility (refer to the crampon manufacturer’s recommendations), stack height: 22mm/16mm (6mm drop), insulation temperature: +25°F Weight: 12.2 oz MSRP: $250
Get To Know The Brand:
  1. How will this product contribute to or change the snow sports industry? Read More
    Salomon's S-Lab XA Alpine combines a series of alpine considered technologies to achieve a high performance footwear solution that expands the boundaries of off-trail running.
  2. What's the story behind the new product? How did it evolve? Read More
    By utilizing the technologies found in the S-Lab Sense 5 Ultra, Salomon added additional features for fast, high alpine ascents.
  3. What are 3 personality traits you attribute to your brand? Read More
    1. Adventurous 2. Technical 3. Innovative
  4. In 140 characters or less, sum up the above questions for a twitter post. Read More
    The S-Lab XA Alpine busts down the barriers between trail running and high alpine ascents by @Salomon
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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