Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Rental World/Backshop, Uniform Gallery

Backshop Exhibit
The Rental World/Backshop, Uniform Gallery space combines focus on the specialty backshop and rental shop.

Rental World/Backshop & Uniform Gallery presented by SAM Magazine, features over 50 exhibitors, showcasing the latest hardgoods rental equipment, displays and accessories, backshop tools and uniforms for buyers, resorts and media and capture an exclusive view of these key categories.

This showcase helps you narrow your choices and makes the buying process simpler. It also provides a respite from the intense whirlwind that the buying process can be, where you can make decisions in a more relaxed setting. This is especially important for rental buyers, as their success impacts the introduction of newcomers and therefore the future of skiing and snowboarding. But it’s also useful for backshop and uniform buyers.

"SAM has been proud to partner with SIA to create and host the Rental World/Backshop and Uniform Gallery for more than 15 years. It has truly become the one-stop shop for buyers to gain a quick overview of trends and products." Oliva Rowan, Publisher, SAM Magazine

“Having the chance to speak with several industry experts regarding a full range of rental solutions and strategies at a single location proved to be invaluable in investigating the trade show floor and to developing an efficient and economical rental concept that will resonate with our guests and employees." Mike Roth, Rental Shop Entrepreneur, Reno/Tahoe

As they say, it’s all about “Service, Service, Service”. The Backshop section offers a preview of the latest in backshop tools and tuning to assure your customers have the best tuned equipment. Giving the customer - the skier/rider, a great experience is half the work of getting them back out on the hill.

Eat, Fuel-Up and One-Stop Shop for the Latest Innovations, Tech & Style
Thursday, Jan. 26 & Friday, Jan. 27
9A – 10:30A
Booth 4307

Serving Newbies in the Rental Department. A look at gear and service trends aimed at turning newcomers into core participants..
Friday, Jan. 27
Booth 4307

The Rental World portion highlights the innovations and technologies in rental equipment and accessories helping to get a lead in this important customer return market.

Uniform Gallery showcases what’s new in uniforms to make sure the best impressions are made to your customers.

Products Featured:

  • Tools
  • Machines and Accessories used in retail/rental back shops
  • Hardgoods and Accessories for the rental shop
  • Apparel and Accessories for the uniform market
  • Rental Software
  • Helmets
Presented by


Presented by

2017 Participants include (as of 1-12-2017):

Advanced Racking Systems
Alpina Sports Corp.
Atomic USA, Inc.
Black Crows
Dalbello Sports LLC
Elan Skis
Envy Snow Sports
Flow Sports Inc
Giro Sport Design
GOODE Ski Technologies
HEAD Wintersports
K2 Skis
K2 Snowboarding
Look Bindings
Marker USA
Never Summer Industries
Nitro Snowboards
Nordica USA
Rain Retail
Rezo Systems
Rodin LTD
Salomon Snowboard
Salomon USA
Smith Optics
Swix Sport USA
The Soze Group
Uvex Sports, Inc.

Descente North America, Inc
Helly Hansen Inc
Mountain Uniforms
Schure Sports U.S.A., Inc
Sport Obermeyer Ltd.
Spyder Active Sports, Inc
TOBE Outerwear

KUUsport Mfg. Ltd.
One Ball
Ski Kare, Inc
Sports Accessories America
Sun Valley Ski Tools Inc
Swix Sport USA, Inc

"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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