Market Segment Exhibits

With a new location, we’re changing up the traditional “Market Segment Exhibits” with an evolved showcase to feature the latest trends, products and technologies in snow; INNOVATIONS, NOW. Offering attendees an exclusive preview of what’s hot before heading into the Show hall, INNOVATIONS, NOW also highlights industry products to media and press for their future editorial. Located on the first floor of the Colorado Convention Center, consumers can get a sneak peek teaser of what they’ll be seeing in their local specialty shops next fall.

Returning for another year is Backshop Garage/Rental World, presented by SAM Magazine. Located inside the Show hall, Backshop Garage/Rental World focuses on the technologies and new products for backshop tuning, tools and gear/accessories for the rental market. Seminars and clinics will be hosted inside Backshop Garage/Rental World.

Backshop Garage | Rental World and INNOVATIONS, NOW are presented by

BACKSHOP GARAGE | RENTAL WORLD

Backshop Garage | Rental World is a combined exhibit focusing on the specialty backshop and rental shop. Creating a venue exclusive to backshop and rental helps educate buyers on the "how to" of a backshop/rental shop, while offering seminars and clinics to help educate retailers on how to make their customers’ shop experience a great one.

INNOVATIONS, NOW

Each year, the SIA Show hosts a series of special exhibits highlighting products, trends and technologies for different segments of the snow sports market. New for this year of the SIA Snow Show is one large exhibit, INNOVATIONS, NOW, that presents the latest in everything snow; alpine ski, snowboard, AT, telemark, backcountry, cross country, snowshoe, kids, fashion, and accessories.