CRAFT @ SIA
CRAFT @ SIA returns to the 2016 SIA Snow Show after an overwhelming reception at the 2015 Show. This opportunity is dedicated to the unsung hero of the snow sports world – small, independent, hand-crafted ski and snowboard manufacturers. The exhibit creates a hub of unique brands, design and innovations that stand-out in the snow sports industry.
“To be at SIA is an opportunity that without the CRAFT display wouldn’t be possible at all. The exposure we got was just unbelievable. We were excited to show our product, and to really show the world a new way to design skis. This is only the beginning.” Cyrus Schenk, founder, Renoun Skis, new exhibitor to CRAFT and a 2015/16 ISPO Gold award winner for Most Innovative Design.
Fact: Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hard goods market.