Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO


CRAFT @ SIACRAFT @ SIA returned to the 2015 SIA Snow Show after an overwhelming reception at the 2014 Show. This opportunity was dedicated to the unsung hero of the snow sports world – small, independent, hand-crafted ski and snowboard manufacturers. The exhibit created a hub of unique brands, design and innovations that stand-out in the snow sports industry.

“To be at SIA is an opportunity that without the CRAFT display wouldn’t be possible at all. The exposure we got was just unbelievable. We were excited to show our product, and to really show the world a new way to design skis. This is only the beginning.” Cyrus Schenk, founder, Renoun Skis, new exhibitor to CRAFT and a 2015/16 ISPO Gold award winner for Most Innovative Design.

Fact: Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hard goods market.

CRAFT Brew Nights

Each night of the show, local craft beer was poured in the CRAFT booth where retailers, reps and exhibitors got to mingle and enjoy a few cold ones.

2015 Participating Brands:

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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