CRAFT @ SIA
CRAFT @ SIA returns to the 2015 SIA Snow Show after an overwhelming reception at the 2014 Show. This opportunity is dedicated to the unsung hero of the snow sports world – small, independent, hand-crafted ski and snowboard manufacturers. The exhibit creates a hub of unique brands, design and innovations that stand-out in the snow sports industry.
"As part of the boutique ski industry, it’s great to see SIA acknowledge the importance of small boutique companies." – Bex Wilkinson, PR/sales rep Big Wood Ski.
Fact: Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hard goods market.
2015 Participating Brands: