CRAFT @ SIA
CRAFT @ SIA returns to the 2017 SIA Snow Show. This opportunity is dedicated to the unsung hero of the snow sports world – small, independent, hand-crafted ski and snowboard manufacturers. The exhibit creates a hub of unique brands, design and innovations that stand-out in the snow sports industry.
“CRAFT has been great - it’s given me some good exposure and I’ve made some great connections, so it’s been successful for me. I’ve also seen some people here who I’d connected with earlier so it’s great to have an opportunity to follow up with them. It’s been a fun experience!” Eric Darnell, owner, Snow Gliders
Fact: Craft brands or independent, smaller ski and snowboard manufacturers represent about 5 percent of the hard goods market.
2016 CRAFT @ SIA Exhibitors included: