Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Backcountry Experience

Backcountry Exhibit

SIA’s Backcountry Experience is where retailers, reps and media learn more from the American Institute for Avalanche Research and Education (AIARE) professionals. Last year welcomed athletes and guides including Chris Davenport, Lynsey Dyer, Jeremy Jones and more. Each day, Backcountry Experience hosts retail clinics, panel discussions, happy hours with the pros, in addition to supporting content structured around the basics of the Backcountry Starts Here campaign. Whether you are a longtime backcountry enthusiast or are starting this season, we invite you to the Backcountry Experience and stay tuned for more details!

“The opportunity to showcase Project Zero and launch our Backcountry Starts Here campaign at SIA Snow Show was tremendously valuable. Having a forum to bring backcountry education and resources together with major Brands and athletes provided a perfect platform to connect people to our critical mission to reduce avalanche fatalities and promote positive backcountry stewardship. SIA's partnership in Project Zero and leverage in the industry were essential to bring this awesome program together!” Tim Bennett, Executive Director, AIARE

Presented by:

AIARE   .Backcountry Starts Here   .Project Zero

SIA Backcountry Retail Kit

SIA Backcountry Retail Kit

With more than 6 Million skiers and riders exploring backcountry, the future growth of this category is being built by today’s alpine ski and snowboard shops. Learn what it takes to grow the backcountry category in your shop.

Download the SIA Backcountry Retailer Kit Here.


“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

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