Jan 25, 2017
Industry + Intelligence
Denver, CO
Jan. 26-29, 2017
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Jan. 30-31, 2017
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Backcountry Experience

Backcountry Exhibit

SIA’s Backcountry Experience (BCE) is where retailers, reps and media learned more from the American Institute for Avalanche Research and Education (AIARE) professionals. BCE welcomed athletes and guides including Chris Davenport, Lynsey Dyer, Jeremy Jones and more. Each day, Backcountry Experience hosted retail clinics, panel discussions, happy hours with the pros, in addition to supporting content structured around the basics of the Know Before You Go program. Whether you are a longtime backcountry enthusiast or are starting this season, we invite you to the Backcountry Experience and stay tuned for more details!

The Avalanche Project was originally created as Project Zero (est. 2010) as a coalition of avalanche forecast centers, ski industry brands, manufacturers, and other players as a national effort to increase awareness and education and decrease preventable avalanche deaths.

With the help of a few key Snow Industry Brands – the project felt it was beneficial to re-brand as The Avalanche Project. This name change reflects our intent to engage users directly without confusion and to continually evolve with the users. For news, updates, information and resources, learn more at www.theavalancheproject.org.

“We are extremely excited about the new edition of Know Before You Go as a universally accepted avalanche awareness program. To see the industry groups come together on this project and collaborate on developing a world class program is exactly what was imagined when The Avalanche Project was conceived. This is a tremendous tool for the industry to engage new backcountry enthusiasts of all ages and experience levels.” Tim Bennet, Executive Director, AIARE


Thursday, January 28
8A   Welcome Party
Coffee and Backcountry Experience
9A   Aaron Carlson
Know Before you Go: An Industry Model, Executive Director, Friends of Colorado Avalanche Information Center, details a successful collaboration of key stakeholders from across the avalanche industry to change the face of avalanche awareness as we know it.
11A   Open Q & A with AIARE
12P   Donny Roth
The Dark Side of Brilliance, AMGA certified ski guide and human-powered skier discusses how learning to balance emotion and reason in the backcountry is a lifelong endeavor.  Sometimes it can feel like a battle.  While it’s avalanches that kill, it’s our passion and excitement, insecurities and fears, our wishes and dreams that push us into harm’s way.

Panel: The Future of Backcountry Research & Technology.
Hosts Jordy Hendrix & Jerry Johnson
Following up on issues raised in Powder Magazine’s groundbreaking digital piece “The Human Factor”, an important presentation followed by a panel discussion will investigate how we can improve backcountry decision making through gains in research, technology and education.

Panelists include:  Jordy Hendrikx and Jerry Johnson, Snow & Avalanche Lab, Montana State University; Brian Lazar, Deputy Director Colorado Avalanche Information Center; Brint Markle, CEO AvaTech; Ben Pritchett Program Director American Institute for Avalanche Research and Education.

4P   The Avalanche Product
Retail Ambassador Program, experience how you and your retail location can increase your backcountry product knowledge, know the resources available to you, and learn how you can become a positive voice for the backcountry community as an Avalanche Project Ambassador. Join athletes from the Know Before You Go program and hear from the stars themselves - Greg Hill, Chris Davenport, Louise Lintilhac, Donny Roth, and others!
5P   Happy Hour with the Cast & Crew of Know Before You Go, mingle with the stars and athletes of the best avalanche awareness program running!
Friday, January 29
10A   Panel: Media & Retail Role in Changing Backcountry Culture.
Host Eric Henderson
11A   Open Q & A with AIARE
12P   Brody Levin
Proceed with Caution:  Travelling to Ski the World Without Avalanche Forecasts. While enticing to visit, most of the world's mountains don't have experts trying to keep you on top. Safely climbing and skiing objectives outside the forecast zones is possible. Brody Leven presents practical, real-world approaches to worldwide skiing.
2P   Panel: Inside the Female Mind, Host Louise Lintilhac
How do women approach problem solving, group dynamics and decision-making? Join some of the sport’s leading women athletes and snow professionals for a panel discussion.  Host Backcountry Magazine Assistant Editor Louise Lintilhac.  Panelists include KT Miller, Lynsey Dyer, Pip Hunt.
5P   Chris Davenport
Big Mountains, Big Lines, Big Consequence.  Hear from one of the most prolific and successful ski mountaineers of the modern era on his strategies to stay safe and achieve big goals in the mountains.
Saturday, January 30
10A   Backcountry Magazine
Biff America book signing.
11A   Open Q&A with AIARE
12P   Greg Hill
Reflections on Big Mountain Avalanche Risk & the Benefits of Fear.  No one logs more backcountry vertical than Greg, world-record holder of 2 million human-powered vertical climbed and skied in a year.  Greg’s photographic and video-supported narrative describes his success and challenges in big mountains.
2P   Verde PR
How Retail Employees Can Become Your Brand Advocates
5P   Jeremy Jones
A Backcountry Mental Checklist.  The most iconic backcountry snowboarder of our generation details the checklist he uses before committing to some of the boldest lines ever ridden.

Presented by:

AIARE   .Know Before You Go   The Avalanche Project

SIA Backcountry Retail Kit

SIA Backcountry Retail Kit

With more than 6 Million skiers and riders exploring backcountry, the future growth of this category is being built by today’s alpine ski and snowboard shops. Learn what it takes to grow the backcountry category in your shop.

Download the SIA Backcountry Retailer Kit Here.

2016 Backcountry Exhibitors included:

Alpina Sports Corp.
Atomic USA, Inc
Backcountry Access, Inc
Bergans of Norway
Dalbello Sports LLC
Deviation Ski & Snowboard Works
Dynastar Skis
Faction Skis
Fat-ypus Skis
Fischer Skis US
Flow Sports Inc.
G3 Genuine Guide Gear Inc
Icelantic Skis
K2 Skis
K2 Snowboarding
Lange Ski Boots
La Sportiva N.A. Inc.
Liberty Skis
Line Skis
Look Bindings

Mammut Sports Group NA
Marker USA
Marmot Mountain LLC
Mervin Manufacturing
MTN Approach
Never Summer Industries
Nidecker North America
Patagonia Inc
Recco Systems Ltd
Rocky Mountain Underground
Rome Snowboard Design Syndicate
ROXA Sports
Salomon Snowboards
Salomon USA
SCARPA North Americ, Inc
Scott Sports
Spark R&D
Swix Sport USA, Inc
Tecnica USA
UVEX Sports, Inc
Weston Snowboard


"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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