Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

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Backcountry Experience

Backcountry Exhibit

2015 BACKCOUNTRY EXPERIENCE SEMINARS/CLINICS/EVENTS

SIA’s Backcountry Experience was the industry launch of the Backcountry Starts Here campaign where retailers, reps and the media learned more from the American Institute for Avalanche Research and Education (AIARE) professionals, athletes and guides including Chris Davenport, Lynsey Dyer and Jeremy Jones. Each day, Backcountry Experience hosted retail clinics, panel discussions, happy hours with the pros, in addition to supporting content structured around the basics of the Backcountry Starts Here campaign. Whether you are a longtime backcountry enthusiast or are starting this season, we enjoyed having you at the Backcountry Experience!

“The opportunity to showcase Project Zero and launch our Backcountry Starts Here campaign at SIA Snow Show was tremendously valuable. Having a forum to bring backcountry education and resources together with major Brands and athletes provided a perfect platform to connect people to our critical mission to reduce avalanche fatalities and promote positive backcountry stewardship. SIA's partnership in Project Zero and leverage in the industry were essential to bring this awesome program together!” Tim Bennett, Executive Director, AIARE

Check out the 2015 Events, Seminars and Discussions:

THURSDAY, JANUARY 29

Backcountry Starts Here!
Come see and learn a new way of thinking about avalanche education from the professionals as AIARE rolls out the first campaign of Project Zero
Open Q & A with AIARE - American Institute for Avalanche Research and Education
Stop by the booth to get your questions answered directly by backcountry professionals.
Lunch with the Pro’s – Greg Hill – Won’t Get Caught Again!
Having recently been tumbled by an avalanche in Pakistan, Greg Hill realizes the rules he uses in the mountains. Greg will look back through the years and use stories to illustrate this set of rules. Inspiring people to venture deeper into the backcountry but arming them with some knowledge to stay safer.
Selling Avalanche Safety Equipment on the internet
Retail Clinic Presented by Verde PR
Open Q & A with AIARE
Stop into the booth to learn more about the current and future state of avalanche education in the US, and how you can get involved.
Happy Hour with Jeremy Jones – Tolerating Risk Post
Suds and Stories - With risk comes reward and it's not about rolling the dice. Listen to Jeremy as he discusses what goes into the decision making process when he evaluates whether or not to ride a certain line.

FRIDAY, JANUARY 30

Media & Avalanches: Safety Messaging, Content & Accident Accounts
Presented by Backcountry Magazine, MSP, Powder, TGR, WildSnow
Join us as our panel strives to identify practical ways to incorporate avalanche safety messaging while portraying the sports we love
Open Q & A with AIARE
American Institute for Avalanche Research and Education
Stop by the booth to get your questions answered directly by backcountry professionals.
Lunch with the Pro’s – Chris Davenport – The Athlete Guide – Managing Risk in the Mountains: Lessons from the Backcountry

Lessons learned from 20 years of backcountry skiing and mountaineering. Themes of the talk include managing risk, the importance of goal setting, and the importance of achieving “flow state” while in the mountains.
Selling Avalanche Safety Equipment at Mountain Specialty Shops Retail Clinic Presented by AIARE
Open Q & A with AIARE
Stop into the booth to learn more about the current and future state of avalanche education in the US, and how you can get involved.
Happy Hour with Lynsey Dyer
Creating the Wow Factor, without the Danger Factor. Suds and Stories - Join us for a conversation with athlete and filmmaker Lynsey Dyer on the topic of how to create buzz and inspire consumers, by focusing on having fun safely. Lynsey will drive the conversation with highlights and stories from her movie Pretty Faces.

SATURDAY, JANUARY 31

Protecting Brand Assets
Panel discussion - Our panel investigates how brands and athletes can work together to protect their athletes and brand images from avalanches
Open Q & A with AIARE
American Institute for Avalanche Research and Education
Stop by the booth to get your questions answered directly by backcountry professionals.
Free screening - Pretty Faces, a Unicorn Picnic film
Selling Avalanche Safety Equipment at Big Box retailers
Retail Clinic Presented by AIARE
Open Q & A with AIARE
Stop into the booth to learn more about the current and future state of avalanche education in the US, and how you can get involved.

Sunday, February 1

Open Q & A with AIARE
American Institute for Avalanche Research and Education
Stop into the booth to learn more about the current and future state of avalanche education in the US, and how you can get involved.

Presented by:

AIARE   .Backcountry Starts Here   .Project Zero

SIA Backcountry Retail Kit

SIA Backcountry Retail Kit

With more than 6 Million skiers and riders exploring backcountry, the future growth of this category is being built by today’s alpine ski and snowboard shops. Learn what it takes to grow the backcountry category in your shop.

Download the SIA Backcountry Retailer Kit Here.





 


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