Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Women- A Curated View

Curated View Women's Merchandise
  • "Endurance sports in general are being driven by women. They’re driving the endurance movement. For us, women’s products are very relevant and the women’s market is huge."
    Isaac Wilson, Nordic Product Category Manager, Salomon USA
  • "It’s great that SIA is responding to what’s going on in the industry. There are a lot of hand-built ski and snowboard companies out there."
    Laura Ellingson, Co-Founder, Notice Snowboards
  • “SIA is our show of shows. We get to preview our new base layer collections with more accounts than any other show we attend. And, we always add new customers! It doesn’t get much better than that!”
    Jacqueline Wazir, Marketing Coordinator, Polarmax
  • "My shop is still a concept store but it is going to be an activewear ladies apparel boutique. I’m going to carry yoga, alpine, and cross country. That’s why I’m here at SIA."
    Greta Schoonover, Colorado Ski and Snowboard Rental, Breckenridge, CO
  • "This is my first year at the Show. I’m really enjoying it, and learning so much."
    Bridget Dietz, Colorado Region, Orage
  • "The Snow Show is a really effective platform for us to highlight our brand, and has brought us countless opportunities. This is how trade shows are evolving-- the entire industry is coming together and making things happen."
    Annelise Loevlie, CEO, Icelantic Skis
The Exhibitor & Brand Directory Search


Women have always been present in snow sports and continue to represent a rapidly growing segment across all categories.
As the decision makers when it comes to activities for the kids and planning family vacations, women influence more than 95% of all household purchase decisions that include your potential buyers. 


Last season, even as most segments were down. Sales of women’s equipment, accessories and apparel were all up. In fact, 1/3 of all snow sports dollars were spent on Women’s/Girl’s specific gear, equaling over a billion dollars. How much was spent in your shop?

Having the latest in women’s gear, accessories and style is a must in today’s market. The styles are ever-changing as is the equipment. Whether it’s ski, snowboard, backcountry, Nordic, or Après, every brand showcases their complete women’s line and full colorways at the SIA Snow Show.

OIWCSIA was excited to partner with the Outdoor Women’s Industry Coalition once again for the 2015 SIA Snow Show.  Attendees were encouraged to visit the OIWC Women’s Lounge located on the show floor to check out examples of how to best merchandise women’s hard and soft goods for your store.

OIWC with support from NPD Group and SIA, celebrated the impact of women in snow sports at a reception honoring 2015 Pioneering Women Award winner Linda Rodney, sales manager North America with Giro, and 2015 First Ascent Award winner Lesley Betts, Product Manager for snowboards at Burton.

“The lines look great – people are in great spirits and there is a huge women’s presence and exposure to the marketplace at this Show in comparison to others. This is a pretty male-dominated industry but I think more vendors are coming out with more unique women’s products – which is awesome!” Cassandra Medrano, the CLYMB, Portland, OR

The Guide

Find below, curated info for the category of women.

Stats to help you shop smart to sell big (statistics are from the 2013/2014 Snow Sports Market Intelligence Reports)


Women Participant Profile

Women's Participant Profile

What's Selling

What's Selling Women's Statistics

2015 Women's Event/Features:

Included with Registration:

  • Wifi
  • Show App
  • Free lift CSCUSA ticket vouchers to 22 resorts
  • Daily Happy Hours
  • On-Snow; two days of lift tickets, breakfasts, lunches, beers, events & transportation *Tiered pricing option
  • Snow Expert Program - tools and listing on SIA’s consumer site, Snowlink.com, and the Snowlink Facebook page
  • Industry Ed. on Top Trends & Issues

Getting more women into the industry of snow is always an on-going objective. SIA’s Board of Directors, Retailer Advisory, Trade Show and Supplier Task Force Committees start here.

  • SIA Board of Directors: AFRC-Outdoor Gear, Inc. – Julie Garry, Icelantic Skis – Annelise Loevlie, point6 LLC- Patty Duke, Seirus Innovation – Wendy Carey, Venture Snowboads – Lisa Branner, K2 Sports Kathy McGuire
    Sourcing Snow Committee Members: Esse North America – Aimee Buffington, Duraflex – Wendy Fraze, Nils – Cheri Palmer, Outlast – Heather Manual, Primaloft - Eileen Berner, Spyder Active Sports -  Kadrian Whisenhunt, WL Gore – Sandy Parajon
    Retailer Advisory Committee Members: Outdoor Divas – Kim Walker, Alpine Ski Shop - Lisa Hollenbach, Sturtevant’s - Tracy Gibbons

Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest