Women have always been present in snow sports and continue to represent a rapidly growing segment across all categories. As the decision makers when it comes to activities for the kids and planning family vacations, women influence more than 95% of all household purchase decisions that include your potential buyers.
Last season, even as most segments were down. Sales of women’s equipment, accessories and apparel were all up. In fact, 1/3 of all snow sports dollars were spent on Women’s/Girl’s specific gear, equaling over a billion dollars. How much was spent in your shop?
Having the latest in women’s gear, accessories and style is a must in today’s market. The styles are ever-changing as is the equipment. Whether it’s ski, snowboard, backcountry, Nordic, or Après, every brand showcases their complete women’s line and full colorways at the SIA Snow Show.
SIA is excited to partner with the Outdoor Women’s Industry Coalition once again for the 2015 SIA Snow Show. Attendees are encouraged to visit the OIWC Women’s Lounge located on the show floor in Booth #548 to check out examples of how to best merchandise women’s hard and soft goods for your store.
OIWC Keynote & Awards Ceremony
Friday, January 30, 6P
Mile High Ballroom
SIA attendees are invited to join OIWC on Day 2 of the Show for a light appetizers and the annual Keynote and Leadership Awards Presentation that features a guest speaker and honors two outstanding women in the industry with the Pioneering Woman and First Ascent awards. OIWC’s Keynote Presentation provides a platform for industry leaders to share best practices around business strategy, sustainability, innovation, and leadership diversity in the workplace. Thank you for support from Leisure Trends, an NPD Group Company, and SIA.
OIWC Women’s Lounge (Booth #548)
Open from Thursday, January 29, 9A until Sunday, February 1, 1P
Check out examples of how to best merchandise women’s hard and soft goods for your store.
Conveniently located on the trade show floor, this specialty lounge allows professionals from across the industry to relax and network away from the bustling floor. In addition, there will be women’s gear and apparel out for lounge visitors to get a closer look. Lounge is open trade show hours and offers comfortable seating areas.
Find below, curated info for the category of women.
Stats to help you shop smart to sell big (statistics are from the 2013/2014 Snow Sports Market Intelligence Reports)