Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Exhibitor Brand Search

Design and style that perform from the mountains to the street take the main stage at the SIA Snow Show. View It Now

The Guide/the iPad App

For over 20 years Transworld Business has been the go-to source for action sports news and information. Download the App. Download App

The Guide

Reach your core snowboard buyers with brand messaging before the Snow Show. View Details

Snowboard - A Curated View

Curated View Snowboard

Quotes from the Show

  • "Snowboarding is at a point in its lifetime where it is returning to its roots. Surfing embodies the roots of our lifestyle."
    "Sean Black, Arbor Snowboards
  • "I always feel like it’s important for me to be here, both because of the people I get to see, and because it helps us remember what our jobs are all about."
    Mike Cox, Sales Rep, Burton, Great Lakes Region
  • "We’re so inspired by youth and we love to see them grow as people and as riders. We’re out on the mountain every day, living this life and loving it. Long live snowboarding!"
    Bill and Teeta Langlands, owners, Darkside Snowboards, Killington VT
  • "It’s like coming back to your family – this year and every year. There are people I only see once a year and it’s like we haven’t missed a day."
    John O’Leary, Out of Bounds Snowboard Shop, Scotch Plains, NJ
  • "It’s always amazing to get the industry and community together to celebrate the best riding in the world and to see the positive energy that surrounds snowboarding"
    TransWorld SNOWboarding, managing editor, Gerhard Gross

The Intro

Snowboard brought out 7.4M participants. 80% of today’s snowboarders are under 35 years old and over 50% of them are between the ages of 18 and 34.

With more than 950 models on the market, which ones fit your shop? Start here. Over 98% of the supplier market share in snowboard is at the SIA Show. The mix of seeing total lines and colorways at the Show and then giving a test ride at the On-Snow Demo, gives your shop the purest edge.

The Industry.SIA

The SIA Snow Show has been the home for snowboard since 1989. On the Show Floor today, you’ll find more than 150 snowboard hardgoods, apparel and accessories brands. Preview the ones you found at the SIA Snow Show.

Snowboard Statistics

Stats to help you shop smart and sell big.

Updated End-of-Season Snowboard Stats 14/15

Consumer Profiles

The 2016 Show Experience

Sourcing Snow

SIA’s Sourcing Snow returns to the 2016 SIA Snow Show, offering a one-stop shop for exhibitors and an experience unique to all things snow. Designers, textile experts and production professionals met face to face with raw materials leaders to streamline the buying process at the SIA Snow Show. Sourcing Snow will be located on the Show floor and will be open all four days (January 28 - 31, 2016).

2016 Show Events & Features

What's Included with Reg?

Did You Know?

The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

SIA Board of Directors, Snowboard Committee & Retailer Advisory Committee

The ongoing support and input from the SIA Board of Directors, Snowboard Committee, Backcountry Committee and Retailer Advisory Committee help us work to purely and authentically represent the snowboard and backcountry categories at the SIA Snow Show and throughout the year.

  • SIA Board of Directors: 686 – Mike West, C3 – Bob Gundram, K2 Sports  – Tim Petrick and Kathy McGuire, Rome – Dan Sullivan, Rossignol – Ron Steele, Vans – Jared Bevens, Volcom – Dutch Schultz, Venture Snowboards – Lisa Branner
  • Snowboard Committee Members: 686 – Mike West, CaPiTA – Blu Montgomery, Dragon Alliance – Will Howard, High Cascades -  Kevin English, Electric Visual – Eric Crane, Flow – Anthony Scaturro, Mervin – Dan McNamara, Sierra Tahoe – Jon Rice, Snowboard Magazine -  Pat Bridges, Spy – Michael Marxx, Surf Side Sports -  Duke Edward, ThirtyTwo – Brian Cook, Vans – Jared Bevens
  • Retailer Advisory Committee Members: Alpine Shop – Lisa Hollenbeck, Cole Sport – Gary Cole, Christy Sports – Patrick O’Winter, Darkside Snowboards – Bill Langlands, Joe’s Ski Shop – Joe Rauscher, Outdoor Divas – Raul Pinto, Ski Pro, Inc. – Jack Kannapel, Sturtevant’s Sports – Tracy Gibbons, Viking Ski Shop – Bob Olson, Willi’s Ski Shop – Greg Klein, Summit Ski and Snowboard – Ted Schiavoni


"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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