Jan. 29-Feb. 1, 2015
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 2-3, 2015
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Snowboard- A Curated View

Quotes from the Show

  • I have been sitting down with national sales managers and talking about the excitement of snowboarding and my wife has been looking at all the clothing lines. We're trying to grow the sport.
    Billy Langlands, Darkside Snowboards, Killington, VT, 2013 SIA Retailer of the Year
  • “It’s a good vibe here at the SIA Snow Show and I’m stoked to see all of the new product. It seems like every time at the Snow Show is a great time!
    John Kiser, Evo, Seattle, WA
  • My goal here is to find see everybody, to see the big brands and to find the small and new different brands that we don’t see everywhere.
    Kim Walker, Outdoor Divas
  • “I think there has been a renewed enthusiasm in snowboarding with younger companies. Seeing their products and the direction they’re going – snowboarding is going strong.”
    Cory Llewelyn, Arkade Snowboarding, Salt Lake City, UT
  • “It’s great to test the snowboards on snow to understand what we’re buying. After suppliers explain the new tech at the Show, we can see if it works in real-life applications.”
    John Agnew, The Boarding Haus, Durango, CO
  • “I found the show to be super helpful, and I made acquaintance with some brand reps I didn't know before. I also loved that we got to go snowboard for a few days before the show!”
    Amy Schlinger, freelance writer


Snowboard brought out 7.4M participants in 2012/2013, coming in as the second most popular snow sport. Today’s snowboarders are young with over 50% under age 24.

With more than 950 models on the market, which ones fit your shop? Start here. Over 98% of the supplier market share in snowboard is at the SIA Show. The mix of seeing total lines and colorways at the Show and then giving a test ride at the On-Snow Demo, gives your shop the purest edge.

The Exhibitor & Brand Directory Search

“SIA is the House that built Snowboard.” Brad Steward, Founder, Bonfire.

The SIA Snow Show has been the home for snowboard since 1989. On the Show Floor today, you’ll find more than 150 snowboard hardgoods, apparel and accessories brands. Preview the ones you’ll find at the SIA Snow Show.  

If you’re in snowboard, this curated section is for you.  

View the 2014 The Guide below:


Find an overview of the market with the SIA Snowboard State of the Industry video

Stats to help you shop smart to sell big (statistics are from the 2012/2013 Snow Sports Intelligence Report)

Snowboard Participant Profile

Snowboard Participant Profile

What's selling

What's Selling Snowboard Statistics
View All Stats

Mid-West Region

  • Freestyle Boards down 15%
  • All Mountain Boards down 24%

Western Region

  • All Mountain Boards down 7%
  • Freestyle Boards down 22%

Northeast Region

  • All Mountain Boards down 5%
  • Freestyle Boards down 25%

Southern Region

  • All Mountain Boards down 18%
  • Freestyle Boards down 31%
  • Freeride Boards up 41%

Check Out the 2014 Focused Events and Features

  • Backcountry Experience - This curated exhibit highlights a collection of backcountry hardgoods and accessory products focusing on today’s variety of backcountry users in the marketplace. It features talks with backcountry experts and innovators.
  • Rental World/Backshop and Uniform Gallery - The latest in rental equipment, uniform and backshop.
  • Industry Ed
    • Stylesight F/W15 Color and Megatrends Seminar
    • Snowboard Market Overview Seminar
  • Malakye’s Schmooza Palooza - Need a job, Need Staff? Last year’s job fair found positions in snow on the spot. NEW day: Saturday, February 1
  • On-Snow Demo/Ski-Ride Fest - February 4 - February 5, Copper Mountain, CO      
  • The Guide - SIA and Transworld Business link up again for the checklist of your need to know in Snowboard at the Show. Available in print, iPad App and digital. 
  • Transworld Rider’s Poll Awards, Fillmore Auditorium, Denver.  

Included with Registration


The ongoing support and input from SIA’s Snowboard and Backcountry Committees and the SIA Board of Directors help us work to purely and authentically represent the snowboard and backcountry categories at the SIA Snow Show and throughout the year.

  • SIA Board of Directors: 686 – Mike West, Burton – Sasha Dietschi-Cooper, C3 – Bob Gundram, K2 – Tim Petrick, Rome – Dan Sullivan, Quiksilver – Clark Gundlach, Vans – Jared Bevens, Volcom – Dutch Schultz
  • Snowboard Committee Members: 686 – Mike West, Bonfire/Amer Group – Brad Steward, Burton – Sasha Dietschi-Cooper,  CaPiTA – Blu Montgomery, Dragon Alliance – Will Howard, Electric Visual – Eric Crane, Flow – Anthony Scaturro, Mervin – Dan McNamara, Quiksilver – Clark Gundlach, Spy – Michael Marxx, Stance – Jeff Kearl, ThirtyTwo – Brian Cook, Vans – Jared Bevens
  • Retailer Advisory Committee Members: Alpine Shop – Lisa Hollenbeck, Cole Sport – Gary Cole, Christy Sports – Patrick O’Winter, Darkside Snowboards – Bill Langlands, Joe’s Ski Shop – Joe Rauscher, Outdoor Divas – Kim Walker, Satellite Board Shop – Raul Pinto, Ski Pro, Inc. – Jack Kannapel, Sturtevant’s Sports – Tracy Gibbons, Viking Ski Shop – Bob Olson, Willi’s Ski Shop – Greg Klein

Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

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