Alpine skiers represent the largest group of snow sports participants with 9M active skiers hitting the mountain. The majority of alpine skiers fall between the ages of 18 and 44.
With more than 1,490 models of skis on the market, how do you know you’re getting the right ones for your shop? Start here….The combination of seeing complete lines at the Show and then giving them a test drive at the On-Snow Demo, gives your shop the purest edge.
“We attend the Show to get a head start on our preparations for the coming season. The Show affords us the ability to gather all the information we need to begin the buying journey. It also allows us to converse with fellow retailers whom we normally would not be in contact with. Our contemporaries can be a valuable pool of knowledge for trends and success stories.” – Todd Atkinson, Buchika’s Ski & Bike, Salem, NH
Major brands and first-timers have been launching the innovations drive our industry at the Snow Show for more than 50 years. Today, more than 96% of the supplier market share is represented at the SIA Show for Alpine, Freeski and Backcountry hardgoods, softgoods and accessories. Preview the ones you’ll find at the SIA Snow Show.