Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Exhibitor Brand Search

Design and style that perform from the mountains to the street take the main stage at the SIA Snow Show. View It Now

Ski - A Curated View

Curated View Ski Merchandise
  • The show was truly mind-blowing for a first timer! We certainly made some great connections for people interested in working with us, displaying our skis, even sharing a booth in the future.
    Bex Wilkinson, Sales and PR, Big Wood Ski
  • "Overall, the ski industry wants to succeed, so as a small, young, and growing business, I felt much more support and encouragement than I had expected in an otherwise competitive industry."  
    Corinne Prevot, Founder & Owner, SKIDA
  • "SIA is an important piece of the puzzle for us; when you’re a small brand you have to look at maximizing your opportunities.”
    Tom Winter, VP of Marketing, Liberty Skis
  • We’re really excited to go to the Show and that SIA is showcasing boutique ski makers. I think it’s going to grow up and blow up."
    Bex Wilkinson, Sales and PR, Big Wood Ski
  • In the ski industry, we’re in a unique position to help cultivate excitement. If you are able to capitalize on that excitement, to push it the right way, I think it can really help sell a lot of product.
    Ted Ligety, ski racing champion and Olympian

The Intro

Alpine skiers represent the largest group of snow sports participants with 9M active skiers hitting the mountain. The majority of alpine skiers fall between the ages of 18 and 44.

With more than 1,490 models of skis on the market, how do you know you’re getting the right ones for your shop? Start here….The combination of seeing complete lines at the Show and then giving them a test drive at the On-Snow Demo, gives your shop the purest edge.

“We attend the Show to get a head start on our preparations for the coming season.  The Show affords us the ability to gather all the information we need to begin the buying journey. It also allows us to converse with fellow retailers whom we normally would not be in contact with.  Our contemporaries can be a valuable pool of knowledge for trends and success stories.” – Todd Atkinson, Buchika’s Ski & Bike, Salem, NH

Major brands and first-timers have been launching the innovations drive our industry at the Snow Show for more than 50 years. Today, more than 96% of the supplier market share is represented at the SIA Show for Alpine, Freeski and Backcountry hardgoods, softgoods and accessories. Preview the ones you’ll find at the SIA Snow Show.  

State of The Industry: Market Overview

The ongoing support and input from The SIA Board of Directors and Backcountry and Trade Show Committees help us work to purely and authentically represent the alpine, freeski and backcountry categories at the SIA Snow Show and throughout the year.

Ski Statistics

If you’re looking for everything in ski, freeski and backcountry, the below is curated for you. 

Stats to help you shop smart and sell big.

Ski Participant Profile


What's Selling


Consumer Profiles

The 2016 Show Experience

Sourcing Snow

SIA’s Sourcing Snow returns to the 2016 SIA Snow Show, offering a one-stop shop for exhibitors and an experience unique to all things snow. Designers, textile experts and production professionals met face to face with raw materials leaders to streamline the buying process at the SIA Snow Show. Sourcing Snow will be located on the Show floor and will be open all four days (January 28 - 31, 2016).

2016 Show Events & Features

  • Backcountry Experience - This curated exhibit highlights a collection of backcountry hardgoods and accessory products focusing on today’s variety of backcountry users in the marketplace. It features talks with backcountry experts and innovators.
  • Doc DesRoches/USSA Award - Thursday, January 28, Booth TBD
  • Industry Intel - coming soon.
  • Malakye’s Schmooz Need a job, Need Staff? Last year’s job fair found positions in snow on the spot. NEW day: Wednesday, January 27.
  • On-Snow Demo/Ski-Ride Fest - February 1 - February 2, Copper Mountain, CO.
  • Rental World/Backshop and Uniform Gallery Find the latest in rental equipment, uniform and backshop.   
  • Uphill/Downhill Challenge - Going on its 6th year, the Challenge adds healthy competition and endurance to the On-Snow Demo and supports the US Ski Mountaineering Association.
  • Industry + Intelligence, January 27 

What's Included with Reg?

Did You Know?

The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

SIA Board of Directors, Trade Show Committee & Retailer Advisory Committee

  • Board of Directors: Armada Skis – Erik Snyder, Atomic/Amer Group – Mike Adams, Icelantic – Annelise Loevlie, K2 Sports – Tim Petrick and Kathy McGuire, Marker/Volkl – Mike Noonan, Rossignol – Ron Steele, SCARPA North America – Kim Miller, and Tecnica USA – Peter Weaver
  • Trade Show Committee Members: Atomic – Jenny Taylor, HEAD -  Jon Rucker, Icelantic – Annelise Loevlie, Liberty Skis -  Jim Satloff,  Marker/Volkl – Geoff Curtis, SCARPA North America – Kim Miller, LEKI USA, Inc. – Greg Wozer, Obermeyer -  Robert Yturri
  • Retailer Advisory Committee: Alpine Shop – Lisa Hollenbeck, Cole Sport – Gary Cole, Christy Sports – Patrick O’Winter, Joe’s Ski Shop – Joe Rauscher, Outdoor Divas – Kim Walker, Ski Pro, Inc. – Jack Kannapel,Sturtevant’s Sports – Tracy Gibbons, Viking Ski Shop – Bob Olson, Willi’s Ski Shop – Greg Klein


"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

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