• January 30 - February 2, 2014
  • SIA SNOW SHOW
  • Colorado Convention Center, Denver, CO
  • january 30 - february 2, 2014
  • sourcing snow
  • colorado convention center, Denver, CO

Ski- A Curated View

Quotes from the Show

  • “The SIA Snow Show provides the opportunity to see virtually all winter sports brands on a level playing field. There is no other event where retailers can see comprehensive presentations of what’s new a more efficient manner. Combine that with the opportunity to meet with company principals and reps, and you have an event that is incredibly valuable to the retail community.”
    Tim Petrick, President Global Sales & Marketing, K2
  • “In an effort to stay ahead of the pack, I find the Snow Show to be an invaluable opportunity to see things that I would never see at the regional shows.”
    John M. Wright, Buyer, Trollhaugen Ski Shop, Dresser, WI
  • “We attend the SIA Snow Show to get a feel for the pulse of the industry.”
    Mike Thomas, Skiershop, Stowe, VT
  • “I don’t see how you can be successful in today’s snow sports retail climate and not be at SIA Snow Show. It’s hands down the best show for seeing all of next year’s skis, accessories and apparel.”
    Bob Olson, Owner, Viking Ski Shop, Chicago, IL

Member-owned and industry-inspired, the SIA Snow Show is an annual canvas the industry comes to paint. 20,000 attendees unite annually at the Show to inspire and be inspired, setting the stage for the year to come. The mainstays, the visionaries, the yet-to-be-discovered—they all come to Denver to unveil innovations, exchange ideas, and write orders. If you’re inthe snow industry, you’re with the snow industry—at the SIA Snow Show.

The Exhibitor & Brand Directory Search

“I don’t see how you can be successful in today’s snow sports retail climate and not be at SIA Snow Show. It’s hands down the best show for seeing all of next year’s skis, accessories and apparel.” Bob Olson, Owner, Viking Ski Shop, Chicago, IL

Major brands and first-timers have been launching the innovations drive our industry at the Snow Show for more than 50 years. Today, more than 99% of the supplier market share is represented at the SIA Show for Alpine, Freeski and Backcountry hardgoods, softgoods and accessories. Preview the ones you’ll find at the SIA Snow Show.  

With more than 1,491 models of skis on themarket, how do you know you’re getting the right ones for your shop? Start here….The combination of seeing complete lines at the Show and then giving them a test drive at the On-Snow Demo, gives your shop the purest edge.

If you’re looking for everything in ski, freeski and backcountry, the below is curated for you. 

 

Stats to help you shop smart to sell big (statistics are from the 2011/2012 Season).

Ski
View All Stats

Mid-West Region

  • 95-110mm flat skis up 49%
  • >110mm flat skis up 58%
  • <70mm systems up 30%
  • 80-95mm systems up 18%

Western Region

  • 90-110mm flat skis up 38%
  • >110mm flat skis up 37%
  • <70mm systems up 47%

Northeast Region

  • 80-95mm up 20%
  • 95-110mm up 55%
  • 80-95mm systems up 23%

Southern Region

  • 90-110mm flat skis up 56%
  • >110mm flat skis up 78%
  • <70mm systems up 38%
  • 80-95mm systems up 10%



SIA Snow Show. The Importance of the Trade Show. from SnowSports Industries America on Vimeo.

Check Out the 2013 Show Events/Features

  • Backcountry Experience - This curated exhibit highlights a collection of backcountry hardgoods and accessory products focusing on today’s variety of backcountry users in the marketplace. It features talks with backcountry experts and innovators.
  • Doc DesRoches/USSA Award
  • Industry Ed
    • Stylesight F/W14 Color and Magatrends seminar
    • Find the complete schedule of seminars from 2013 – click here.
  • Malakye’s Schmooza Palooza Need a job, Need Staff? Last year’s job fair found positions in snow on the spot.
  • On-Snow Demo/Ski-Ride Fest - February 4 - February 5, Winter Park, CO.
  • Rental World/Backshop and Uniform Gallery Find the latest in rental equipment, uniform and backshop.   
  • Snow Fashion & Trends Show
  • Uphill/Downhill Challenge - Going on its 4th year, the Challenge adds healthy competition and endurance to the On-Snow Demo and supports the US Ski Mountaineering Association

Included with your Show Registration

  • Wifi
  • Show App
  • Free lift CSCUSA ticket vouchers to 22 resorts
  • On-Snow Demo two days of lift tickets, breakfasts, lunches, après, events & transportation.
  • Snow Expert Program
  • Industry Ed. on Top Trends & Issues.

The ongoing support and input from The SIA Board of Directors and Backcountry and Trade Show Committees help us work to purely and authentically represent the alpine, freeski and backcountry categories at the SIA Snow Show and throughout the year.

  • Board of Directors- Atomic, Giro, Icelantic, K2, Marker/Volkl, Salomon, Scarpa North America, and Tecnica USA
  • Backcountry Committee Advisory- Backcountry Access, Backcountry Accessories, Black Diamond Equipment, Bonnier Corp., CO Avalanche Info Center, H2O-G, Backcountryworkshop.com, Backcountry Magazine, Jones Snowboards, K2, LaSportiva, Liberty Mountain, Marker USA, Mountain Approach, Never Summer, Ortovox, Outdoor Research, Patagonia, Piepes, Recco, Scarpa, Utah Avalanche Center and Venture Snowboards
  • Trade Show Committee members-Icelantic, Marker/Volkl, Rossignol, Salomon, SCARPA, Salomon

The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.