Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Show
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Stay Connected with SIA and the Show with SIA/Snow Show App.

Get access to vital Snow details, the Floor Plan, Demo Info, Social Media Feeds, and all the year-round SIA benefits and programs.

Download Now

Connect With Us.

Follow #SIA15 and #SIA15demo with our social feed and join the entire snow sports industry.

Get Connected

Ski- A Curated View

Quotes from the Show

  • The show was truly mind-blowing for a first timer! We certainly made some great connections for people interested in working with us, displaying our skis, even sharing a booth in the future.
    Bex Wilkinson, Sales and PR, Big Wood Ski
  • "Overall, the ski industry wants to succeed, so as a small, young, and growing business, I felt much more support and encouragement than I had expected in an otherwise competitive industry."  
    Corinne Prevot, Founder & Owner, SKIDA
  • "SIA is an important piece of the puzzle for us; when you’re a small brand you have to look at maximizing your opportunities.”
    Tom Winter, VP of Marketing, Liberty Skis
  • We’re really excited to go to the Show and that SIA is showcasing boutique ski makers. I think it’s going to grow up and blow up."
    Bex Wilkinson, Sales and PR, Big Wood Ski
  • In the ski industry, we’re in a unique position to help cultivate excitement. If you are able to capitalize on that excitement, to push it the right way, I think it can really help sell a lot of product.
    Ted Ligety, ski racing champion and Olympian

Alpine skiers represent the largest group of snow sports participants with 9M active skiers hitting the mountain in 2013/2014. The majority of alpine skiers fall between the ages of 18 and 44.

With more than 1,490 models of skis on the market, how do you know you’re getting the right ones for your shop? Start here….The combination of seeing complete lines at the Show and then giving them a test drive at the On-Snow Demo, gives your shop the purest edge.

The Exhibitor & Brand Directory Search

“We attend the Show to get a head start on our preparations for the coming season.  The Show affords us the ability to gather all the information we need to begin the buying journey. It also allows us to converse with fellow retailers whom we normally would not be in contact with.  Our contemporaries can be a valuable pool of knowledge for trends and success stories.” – Todd Atkinson, Buchika’s Ski & Bike, Salem, NH

Major brands and first-timers have been launching the innovations drive our industry at the Snow Show for more than 50 years. Today, more than 96% of the supplier market share is represented at the SIA Show for Alpine, Freeski and Backcountry hardgoods, softgoods and accessories. Preview the ones you’ll find at the SIA Snow Show.  

The Guide

Find an overview of the market with the SIA Alpine State of the Industry video:


If you’re looking for everything in ski, freeski and backcountry, the below is curated for you. 

Stats to help you shop smart to sell big (statistics are from the 2013/2014 Snow Sports Intelligence Reports).

Ski Participant Profile


What's Selling

View All Stats

Mid-West Region

  • 91-110mm Flat Skis up 11%
  • 101-110mm Flat Skis up 95%
  • 80-90mm Ski Systems up 14%

Western Region

  • 101-110mm Flat Skis up 20%
  • <70mm Ski Systems up 70%
  • 91-100mm Ski Systems up 23%

Northeast Region

  • 80-90mm Flat Skis up 13%
  • 101-110mm Flat Skis up 5%
  • <70mm Ski Systems up 8%

Southern Region

  • 70-79mm Flat Skis up 33%
  • 80-90mm Flat Skis up 25%
  • 80-90mm Ski Systems up 30%

Check Out the 2015 Show Events/Features

  • Backcountry Experience - This curated exhibit highlights a collection of backcountry hardgoods and accessory products focusing on today’s variety of backcountry users in the marketplace. It features talks with backcountry experts and innovators.
  • Doc DesRoches/USSA Award - Thursday, January 29, 3:30P, Booth TBD
  • Industry Ed
    • Alpine Market Overview Seminar
    • The Wealthy Retailers Secrets to Cash-flow and Profit Seminar
    • The Wealthy Retailer Self-Assessment Seminar
    • How Learn to Ski and Snowboard Month/Bring a Friend Can Help Generate New Customers Seminar
    • Business of the Backcountry Seminar: Learn how to Up-level your store's branding by integrating free regional and online resources
  • Malakye’s Schmooz Need a job, Need Staff? Last year’s job fair found positions in snow on the spot. NEW day: Wednesday, January 28.
  • On-Snow Demo/Ski-Ride Fest - February 2 - February 3, Copper Mountain, CO.
  • Rental World/Backshop and Uniform Gallery Find the latest in rental equipment, uniform and backshop.   
  • Uphill/Downhill Challenge - Going on its 6th year, the Challenge adds healthy competition and endurance to the On-Snow Demo and supports the US Ski Mountaineering Association.
  • Industry + Intelligence, January 28 

Included with your Show Registration

The ongoing support and input from The SIA Board of Directors and Backcountry and Trade Show Committees help us work to purely and authentically represent the alpine, freeski and backcountry categories at the SIA Snow Show and throughout the year.

  • Board of Directors: Atomic/Amer Group – Mike Adams, Icelantic – Annelise Loevlie, K2 – Tim Petrick, Marker/Volkl – Mike Noonan, SCARPA North America – Kim Miller, and Tecnica USA – Peter Weaver
  • Trade Show Committee Members: Atomic – Jenny Taylor, HEAD -  Jon Rucker, Icelantic – Annelise Loevlie, Liberty Skis -  Jim Satloff,  Marker/Volkl – Geoff Curtis, Rossignol – Ron Steele, SCARPA North America– Kim Miller, LEKI USA, Inc. – Greg Wozer, Obermeyer -  Robert Yturri
  • Retailer Advisory Committee: Alpine Shop – Lisa Hollenbeck, Cole Sport – Gary Cole, Christy Sports – Patrick O’Winter, Joe’s Ski Shop – Joe Rauscher, Outdoor Divas – Kim Walker, Ski Pro, Inc. – Jack Kannapel,Sturtevant’s Sports – Tracy Gibbons, Viking Ski Shop – Bob Olson, Willi’s Ski Shop – Greg Klein

Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

“The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
Tracy Bordwell, Creative and Technical Design, Fate Clothing

"As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
Sam Bass, editor-in-chief, Skiing Magazine

“You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
Jim Slanetz, Owner, Board Bin, ID

“From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
Carrie Crogan, Trade Show Coordinator, Under Armour

SIA Snow Show's Latest