• January 30 - February 2, 2014
  • SIA SNOW SHOW
  • Colorado Convention Center, Denver, CO
  • january 30 - february 2, 2014
  • sourcing snow
  • colorado convention center, Denver, CO

Nordic- A Curated View

Quotes from the Snow

  • “The SIA Snow Show and Nordic On-Snow Demo are the best Nordic dealer events in the US!”
    Van Binkerhoff, Madshus Skis
  • “Any shop that is serious about giving their customers the best gear for their needs must attend the SIA Nordic on-snow demo.”
    Mick Dodds, the Ski Hut, Duluth, MN
  • "In a single 4-day period, you can see all your vendors at the Convention Center and then test skis, boots and poles on-snow. Devil’s Thumb Resort On-Snow Demo is what Nordic retailers and vendors have been looking for!”
    Van Binkerhoff, Madshus Skis
  • “How can you advise someone to buy a ski if you have no idea how it performs? Beyond the actual demo, you also compare notes with other dealers, factory representatives, race team members and other industry big-wigs.”
    Mick Dodds, the Ski Hut, Duluth, MN

Member-owned and industry-inspired, the SIA Snow Show is an annual canvas the industry comes to paint. 20,000 attendees unite annually at the Show to inspire and be inspired, setting the stage for the year to come. The mainstays, the visionaries, the yet-to-be-discovered—they all come to Denver to unveil innovations, exchange ideas, and write orders. If you’re in the snow industry, you’re with the snow industry—at the SIA Snow Show.

The Exhibitor & Brand Directory Search

Nordic hardgoods, softgoods and accessories are a major part of the Show with over 50 brands exhibiting each year, you’ll see all the latest in gear innovations. Seeing product is only the first step in knowing what’s right for your shop and your customers. Beyond the Show Floor, Nordic Brands and Buyers head to the industry’s only National On-Snow Nordic Demo. Held at Devil’s Thumb Ranch, one of the nation’s premier Nordic resorts it draws 200 suppliers and buyers from across the country.

Cross Country and Snowshoe are not just essential to the Snow Show, but to the entire industry. Their ease of access, health benefits and relatively low required skill level, make them a great entry point for those new to snow sports. SIA has made Nordic the cornerstone of its WinterTrails, a consumer program designed to grow participation. Winter Trails introduces new participants to snowshoeing and cross country at over 100 sites throughout the US.

If your shop stocks gear for the Nordic crowd, below is curated just for you.

Stats to help you shop smart to sell big (statistics are from the 2011/2012 Season).

Nordic



Nordic Events/Features

  • The Backcountry Experience A curated, interactive exhibit focuses on what it takes to outfit consumers with the best in backcountry hardgoods and accessories while delivering the “Must Know” of safety information and protocol. Events include sessions with Dean Cummings, Jeremy Roth, Avalanche Safety and new in 2013, Backcountry Blowout. Get the schedule
  • Nordic Demo - Monday February 4, 2013 at Devil’s Thumb Ranch. 2013 Nordic Demo Participants Included: Alpina Sports Corp, Atlas Snowshoes, Atomic Nordic, Fischer XC, Madshus, Rossignol Nordic, Rottefella, Salomon Nordic, Smith Optics, and Swix Sport USA.
  • Nordic State of the Industry Presentation and Reception

    Find Your Tracks at the SIA Nordic Demo from SnowSports Industries America on Vimeo.

Included with your Show Registration

  • Wifi
  • Show App
  • Free lift CSCUSA ticket vouchers to 22 resorts
  • On-Snow Demo two days of lift tickets, breakfasts, lunches, après, events & transportation.
  • Snow Expert Program
  • Industry Ed. on Top Trends & Issues.

The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.