Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Backcountry- A Curated View

Curated View Backcountry

Quotes from the Show

  • “I applaud SIA for putting the Backcountry Panel together. The committee has been really good in addressing the different ways that we can help. I’d definitely say a lot of progress has been made in past year.”
    Mike Hattrup, Owner, H2O Outdoor Gear
  • “SIA has been a great partner from the get-go. If we want to make a real difference, we need the support of the entire industry behind us.”
    Jeremy Jones, Protect Our Winters
  • “I thought that the ski selection this year looks really, really good going into next year.”
    Gary E. Cole, Cole Sport, Park City, UT
  • “SIA has been doing an amazing job. You see the growth in it, and trying to understand the category more and have collaboration between the brands is tremendous.”
    David Grissom, Sales and Marketing Manager, Voile
35% of skiers and 44% of riders take the path less traveled. As more people choose to explore, will your shop have the special equipment and gear to take advantage?


The Exhibitor & Brand Directory Search

Be at the Snow Show and you will. The latest Freeride/Backcountry gear and accessories from the industry’s most visionary brands and more are all in one place, all for you.

As backcountry continues to grow, we, as an industry, need to become product and safety awareness experts for our customers. When they venture beyond bounds, the game changes and it’s our responsibility to make sure they are set up with the right gear and right knowledge. With this segment, there is a lot of specialized equipment and having an expert explain and demo it can go a long way.

The Backcountry Experience was the industry launch of the Backcountry Starts Here campaign where retailers, reps and the media can learned more from the American Institute for Avalanche Research and Education (AIARE) professionals, athletes and guides including Chris Davenport, Lynsey Dyer and Jeremy Jones. Each day, Backcountry Experience hosted retail clinics, panel discussions, happy hours with the pros, in addition to supporting content structured around the basics of the Backcountry Starts Here campaign. Whether you are a longtime backcountry enthusiast or are starting this season, we enjoyed having you at the Backcountry Experience!

Knowledge and product go hand in hand in the backcountry. The BC Experience is designed to help you position your shop as the go-to spot for backcountry.

Backcountry is a core and growing part of the snow sports industry. SIA looks to members to help guide and shape this category for the shop, rep and consumer.

SIA Backcountry Retail Kit

With more than 6 Million skiers and riders exploring backcountry, the future growth of this category is being built by today’s alpine ski and snowboard shops. Learn what it takes to grow the backcountry category in your shop.

Download the SIA Backcountry Retailer Kit Here.

  • SIA Board Members: K2 Sports – Tim Petrick and Kathy McGuire, Rossignol – Ron Steele, SCARPA North America – Kim Miller
  • Backcountry Committee Members: Apex – Ian Reid, Backcountry Access – Bruce Edgerly, Bent Gate Mountaineering – Greg Floyd, Deuter/Ortovox USA – Tom Mason, Dynafit – Chris Sword, H2O Guides – Dean Cummings, K2 Sports – Mike Hattrup, Marker-Volkl -  Greg Grip, Never Summer – Vince Sanders, Outdoor Research – Charlie Lozner, REI – Rick Meade, Sportiva -  JD Degenhardt

  • If you want to stock your shop for no limits treks, read on for a curated view of the Backcountry segment at the SIA Snow Show.

    Stats to help you shop smart to sell big (statistics are from the 2013/2014 season). 2014/2015 Stats coming soon.

    Backcountry Participant Profile

    Backcountry Participant Profile

    What's Selling

    What's Selling

    Backcountry Experience

    We're honored to partner with AIRE, Backcountry Starts Here and Project Zero.

    AIARE   .Backcountry Starts Here   .Project Zero

    Check Out the 2016 Backcountry Events/Features:

    Included with your Show Registration

    Did You Know? The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

    As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

    “The Show was awesome! Tons of traffic and excitement, which we were really excited about. We’ll be back every year moving forward. We’ve gotten new business from being here, and as a launch year, it’s been absolutely great.”
    Tracy Bordwell, Creative and Technical Design, Fate Clothing

    "As a snow-sports journalist, I find the SIA Snow Show to be an invaluable resource. There's nowhere else I can survey all of the latest gear and get face time with interesting suppliers, retailers, athletes, and other industry movers all in one place."
    Sam Bass, editor-in-chief, Skiing Magazine

    “You have everyone in one place, so you can see everything you need and get an idea of where trends are going. It’s a good overview of what’s going on in the industry. Last year we picked up a couple new lines that I wouldn’t have necessarily picked up had I not gone to SIA. The Show gets you psyched.”
    Jim Slanetz, Owner, Board Bin, ID

    “From our standpoint, our line has gotten larger each year, and the exposure at the Show is huge. There are so many people here and this Show seems to grow every year, it’s really beneficial for our sales reps to be here.”
    Carrie Crogan, Trade Show Coordinator, Under Armour

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