Stylesight Trends + Videos
Stylesight is the leading online provider of trend content, tools and technology for creative professionals in the fashion and style industries. Founded in 2003 by apparel manufacturing veteran, Frank Bober, Stylesight targets style professionals involved in the creative design and product development processes, assisting them through its unique “Creative Platform” with content and tools that make the design journey more efficient, less costly, faster and accurate. To learn more about Stylesight, please visit www.stylesight.com.
“We look to Stylesight all the time,” says Lauren Myatt, women’s product line manager for Obermeyer. “We love adhering to the trends but unless you take it further, you’re not using what Stylesight is giving you.”
In this recap Stylesight highlights the overarching trends at SIA for both the skiing and snowboarding markets. Honing in on a directional perspective, this synopsis shines a light at all areas of snowsports, which include hardgoods, softgoods and key accessories. Download here.
KEY TRENDS FOR F/W 2013/14
Rooted in authenticity, the theme of Sentiment represents the raw nature of snowboarding and its original counterculture. This feeling is translated through outerwear with a “by hand” look – ethnic prints, ornate details, velvet, tapestry inspiration and relief fabrics reflect this crafted aesthetic. Palettes of jet black and ink blue with pops of blazing red and yellow also set the mood.
Quietude: Technical Skiing
Taking nods from being in nature to unplug, Quietude is an ideal theme for technical skiing market where having the best gear is a means for bearing the harshest elements of weather to perform. The story equally caters to ethical and eco practices in outerwear and hardgoods where organic knits, mixed wool and down play a key role. Nature and the outdoors offer inspiration for prints and patterns with softer palettes of pastel yellow, pale pinks and pine green usher in a fresh perspective.
Rapture is a theme that captures a feeling of youthful spirit and spontaneous energy. Ideal for Youth Market, this story is filled with bright color palettes of shocking pink and periwinkle blue along with painterly brushstroke prints and high gloss finishes across outerwear and accessories.
Allegory: High Fashion
Sleek and chic describe the theme of Allegory; set in a palette of ebony, ivory, dark sapphire and bronzed browns. Catering to the high fashion and luxury ski markets, this story encompasses a polished aesthetic, rich with details of noble metals, marbled fleece, fur, satin lining and embossed finishes across outerwear and first layers. Greek symbols and gothic undertones equally bring forth an essence of mystery to this sophisticated world.