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“We always make the time to attend the Stylesight presentation during the SIA Snow Show. It is nice to see a trend site taking the time to research trend information that really pertains mostly to the Action Sports market, says Leslie Pyfer, Product Line Manager for Dakine. “I feel like they get better and better every season.”
In this recap Stylesight highlights the overarching trends at SIA for both the skiing and snowboarding markets. Honing in on a directional perspective, this synopsis shines a light at all areas of snowsports, which include hardgoods, softgoods and key accessories. Download here.
KEY TRENDS FOR F/W 14.15
Pink shades re-emerge, offering a strong look that’s not too feminine. Not too girly – evoke a powerful message. Tonal combinations are more directional in structured silhouettes. Tints range from dusty rose to magenta.
PRINT + PATTERN: NEW PLAID
Tartan and plaid take on a fresh approach across ski and snowboard outerwear. Bold patterns offer a new twist to a design staple. Primary color palettes look right and not too holiday-esque.
COLOR: GOLDEN RUST
Gold and rust tints take the lead across assortments next season. Popular for both ski and snowboard markets. Contrasting tonal combinations look right. Evokes a natural, earthy feel.
DESIGN DETAILS: COLOR BLOCKING
Color blocking remains a key design detail across skiing outerwear. This has been a top trend for several seasons. Evolving to new placements and design landscapes. Jewel tones are favored. Zipper teeth take on color blocking as a continuing key trend.
COLOR: BLUE STREAK
Striking blues take over the gear market. Metallic tones on helmets and goggles. Chalky, matte blues for tech gear and eyewear. Intensely saturated blues fully penetrate products.