Jan 27, 2016
Industry + Intelligence
Denver, CO
Jan. 28-31, 2016
SIA Snow Show & Sourcing Snow
Colorado Convention Center
Denver, CO
Feb. 1-2, 2016
On-Snow Demo/Ski-Ride Fest
Copper Mountain Resort, CO

Exhibitor Brand Search

Design and style that perform from the mountains to the street take the main stage at the SIA Snow Show. View It Now

Sourcing Snow

Sourcing Snow at the 2016 SIA Snow Show welcomes key raw material leaders from all over the world with their textile and sourcing services. View Details

Apparel & Accessories

Curated View Apparel & Accessories
  • "We wanted to wake people’s memory of us being the original ski sweater company, so we went behind the black curtain and came out with something revolutionary to shake things up."
    Robert Yturri, senior vice president of global sales, Obermeyer
  • "We’ve gone back to our roots of bright, interesting colors. We’re also infusing a street style into our outerwear that truly performs in mountain environments but looks great off the slopes as well,"
    Mike Nick, vice president sales/marketing, Orage
  • "Now we’re seeing everything become a lot more abstract – like camo-floral – and fluid softer, organic prints. Maybe it has to do with how everything, even people are becoming more self-aware, more organic and it’s feeding into what we see in fashion."
    Lane Fowler, marketing manager, NILS
  • "Our look is fresh and new; to have those technical features with 100% wool, but to have the fashion look, it’s definitely a trend, and I think we’ve struck a chord here at the SIA Snow Show."
    South Godfrey, owner, Gogo Sweaters
  • "What's cool is the amount of new clientele we’ve seen at the Show here. It’s great to be able to show them the line and have them experience it. As ski stores are expanding and broadening their buys into luxury and into après ski, it has been really good for us."
    Kendra Schmidt, sales manager, Colmar
  • "We made so many really great connections at the Show, including international connections. It’s the medium between seeing the product and getting it into the shops, and we couldn’t have done it any other way - we couldn’t have done it without SIA."
    Caitlyn Mitchell, sales wizard, Skida

The Intro

Design and style that perform from the mountains to the street take the main stage at the SIA Snow Show.

Whether it’s ski, snowboard, backcountry, Nordic, technical, après, or urban, more than 96% of supplier market share showcase their complete lines and full colorways. The apparel and accessory categories are a major source of sales for our industry, representing more than $2.7 Billion-in the US market. SIA connects you to the latest trends at and beyond the Snow Show.

State of The Industry: Market Overview

Apparel & Accessories Statistics

Stats to help you shop smart to sell big
The following statistics are from the 2013/2014 season). 2014/2015 Stats coming soon. Apparel and Accessories

The 2016 Show Experience

Sourcing Snow

SIA’s Sourcing Snow returns to the 2016 SIA Snow Show, offering a one-stop shop for exhibitors and an experience unique to all things snow. Designers, textile experts and production professionals met face to face with raw materials leaders to streamline the buying process at the SIA Snow Show. Sourcing Snow will be located on the Show floor and will be open all four days (January 28 - 31, 2016).

2016 Show Events & Features

What's Included with Reg?

  • Wifi
  • Show App
  • Free lift CSCUSA ticket vouchers to 22 resorts
  • On-Snow Demo two days of lift tickets, breakfasts, lunches, après, events & transportation. *Tiered pricing option
  • Snow Expert Program
  • Daily Happy Hours

Did You Know?

The SIA Snow Show is about strengthening the industry through ongoing market development, innovations and the face-to-face relationships that keep us thriving.

As a non-profit Show, all registration fees go toward research and consumer programs that help us to be that of an industry built on passion and commitment. So register now to support your business and the industry.

SIA Board of Directors & Sourcing Snow Committee

The ongoing support and input from The SIA Board of Directors and Sourcing Snow Committee help us work to purely and authentically represent the apparel and accessories categories at the SIA Snow Show and throughout the year.

  • SIA Board of Directors: 686 – Mike West, AFRC-Outdoor Gear Inc. – Julie Garry, C3/Coal – Bob Gundram, K2 Sports –  Tim Petrick and Kathy McGuire, Krimson Klover – Rhonda Swensen, Point6 LLC – Patty Duke, Rossignol – Ron Steele, Seirus Innovation – Wendy Carey/Mike Carey, Vans – Jared Bevens, Volcom – Dutch Schultz
  • Sourcing Snow Committee: AFRC-Outdoor Gear – Julie Garry, CBF Labels – Glenn Zetz, Concept III – Chris Parkes, Duraflex – Mary Smith, Esse North America – Aimee Buffington, Global Marino – Jose Fernandez, Nils – Cheri Palmer, Obermeyer – Robert Yturri, Outlast – Heather Manual, Primaloft – Eileen Brener, Schoeller – Tom Weinbender, Seirus Innovation – Wendy Carey, Spyder Active Sports – Kadrian Whisenhun
"The SIA Snow Show is the best time of the year! You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out at the On-Snow Demo at Copper." Katy Graul, Ski Brokers, Fraser, CO
"For me, the Show is so much more than just a product presentation, it's a true breeding ground for ideas and inspiration. The forums, the marketing information, and the opportunities for retailers like me to network with each other has become a major feature for me." Teddy Schiavoni, Summit Ski Shop, Framingham, MA
"It's the place to go to see as many manufacturing companies as you can see under one roof at one time. It’s the latest and greatest of everything that’s going to be coming through the stores in the next six to eight months. I think people do a disservice to themselves by not going." Susan Woody, sales rep, Turtle Fur
"This Show is so important because it's the preview for what’s to come; it's the big picture. You can talk to the people that are in sales, product development, we can tell you plans for next year as well as help retailers with their buy so they become informed and make better decisions for their business." Ryan Green, Nordic Division Manager, Rossignol
"From an international perspective, I can see that the whole US snow sports industry is truly a community. Everybody's here and you can see that it's a family." Sigi Rumphuber, Product Designer/Engineer, G3
"This whole business is based on relationships, so if you don’t get that face to face time it's difficult to continue those relationships or build new ones. And of course we have to be at the Show because it gives a chance for everyone to see the full line, and to talk about any problems or potential opportunities." Josh Roberts, VP, Nitro Snowboards

SIA Snow Show's Latest